10 Cell App Advertising and marketing Errors to Keep away from in 2021 [Infographics]



There are billions of apps available on the market.

To make your app stand out within the crowd, it should have advertising help.

App advertising is without doubt one of the greatest methods to get extra downloads.

You want a progress plan to extend your app’s on-line visibility by producing buzz that can flip customers into prospects.

Analysis has proven there have been greater than 205 billion app downloads final yr alone.

Consultants predict that there will probably be a 25 % enhance in international app downloads between 2018 and 2022.

To compete, you will want to contemplate implementing the correct app advertising ways.

That additionally contains realizing which app advertising errors to keep away from.

Listed here are the highest 10 app advertising errors it is best to keep away from whereas selling your app.


Top 10 Mobile App Marketing Mistakes


Listed here are the highest 10 app advertising errors it is best to keep away from whereas selling your app.

Excluding Social Media


The price of promoting on social media is decrease than another platform out there.

It’s a reasonable software that may and needs to be integrated into each advertising finances.

With the selection of natural or paid promotions, there is no such thing as a purpose why social media can’t be part of your app advertising technique.


By excluding social media you restrict the attain your app can have.

Ignoring the over 4 billion customers at present lively throughout all social media channels routinely shrinks your viewers.

You wish to join with as many individuals as doable.

Construct your platforms. Leverage your content material. Develop your viewers.


Social media permits you to simply join with shoppers who’re fascinated with your app.

Creating look-alike and customized audiences help you decide the most effective channels for concentrating on your potential customers.

Streamline the promoting course of by guaranteeing your app is being promoted on to its meant viewers.

Not Specializing in ASO

App retailer optimization (ASO) is an usually neglected, however important a part of profitable app advertising.

Making certain your app is optimized for prime efficiency within the app retailer will increase the probability that new customers will see it.

An app’s visibility improves when it’s uncovered to high-quality, related customers.

This additionally will increase your skill to obtain natural downloads with out having to pay for promoting.

Go to the market for one location

Whereas it’s necessary to have a large attain relating to your viewers, you received’t begin seeing outcomes if customers really feel disconnected from the product.

Creating localization in your viewers is essential in your app’s success.

Take the time to analysis international markets you intend on promoting in.

Contemplate how your methods will probably be translated into a unique language, or if there are predominant phrases you’ll be able to incorporate to customise the app to a specific area.

Specializing in one location will restrict your app’s progress.

However so will forgetting to regulate your methods for various audiences world wide.

Underutilized on-line belongings with out app obtain hyperlinks

Use app screenshots well to steer your viewers.

You’ve taken the time to create quite a lot of digital belongings to assist promote the app.

Why not use them?

Embody the app video in your screenshots as a approach to additional assist prospects perceive your product.

Share the app screenshot on different social media channels to reveal how the in-app expertise seems.

On-line belongings don’t strictly should be used for a single function.

Get essentially the most out of the content material you create as doable.

App downloads supply monitoring

Not monitoring your incoming site visitors supply in your app is a serious app advertising mistake to keep away from.

To maximise your present marketing campaign’s effectiveness, it is best to monitor every supply individually.

Use marketing campaign monitoring instruments from Apple and Google Play to generate UTM.

You possibly can later use this information to measure your app’s success, whereas additionally figuring out the place, if any, adjustments or changes should be made.

Irregular app updates

It is best to count on to obtain common suggestions from customers who obtain your app.

To stay related, you could create a optimistic in-app expertise.

A technique to do that is by offering common updates.

As an alternative of 1 main replace every quarter, divide them into small updates after which push the app releases every month.

This not solely helps with key phrase rankings, supplying you with an opportunity to rank higher but additionally ensures consumer suggestions is applied extra steadily.

Keep away from paid advertisements

Natural app advertising is good for long-term progress.

Nevertheless, it’s a must to begin someplace.

Embody paid search promoting in your advertising plan.

Make the most of paid advertisements together with Apple Search advertisements, Google apps set up campaigns, and Fb advertisements campaigns to get prompt app downloads.

No entry to app customers analytics

Put aside a portion of your finances to incorporate the implementation of app analytics instruments inside your app code itself.

This gives you perception into consumer habits and help in gathering app information.

Such instruments additionally assist with consumer engagement and consumer retention. 

Not managing App Retailer Critiques

Ignoring app critiques or not responding to them can result in app failure.

Handle each single assessment and reply to them with an answer.

Ensure that your end-user is glad and keen to vary the assessment after making use of your supplied answer.

0$ contingency finances for app enhancements

Growing an incredible app is just the start.

Even in the event you create the most effective app available on the market, there’ll nonetheless be a necessity for future investments into the design and total expertise.

Shedding all the cash in improvement is a typical app advertising mistake most app house owners make as a result of they suppose their app is ideal and requires no additional adjustments.

Nevertheless, that is normally not the case.

The important thing to success will at all times be making a optimistic and memorable in-app expertise for customers.

How do you do that?

Hold a separate finances to make common fixes and have updates, primarily based on the app customers’ suggestions. 

create the most effective plan to keep away from these app advertising errors in your app?

There is no such thing as a one dimension matches all answer relating to advertising an app.

You’ll want to take into account the forms of methods that not solely align along with your objectives however will also be integrated into your finances.

Utilizing a mixture of various instruments is commonly the most effective methods to see quick outcomes with long-term ROI.

At Markovate, we focus on a variety of selling methods that will help you get essentially the most progress doable along with your app.

Contact us immediately to guide a method session with one in all our consultants, and begin incomes extra downloads