10 Steps to Performing a Profitable Instagram Audit



Nothing ever stays the identical on Instagram, so why ought to your technique? You would possibly discover that your development charge is plateauing. Or, your posts are receiving much less engagement than earlier than. Earlier than making an attempt out a brand new technique, take a step again and carry out an Instagram audit.

An Instagram audit takes a holistic view of your model’s account. As an alternative of questioning if it’s the captions or visible branding that want work, full an audit. Going by your IG account half by half could floor areas to work on.

Put together for the Instagram audit

Earlier than diving straight into the Instagram audit, there are some things you want. Seize a duplicate of your Instagram advertising and marketing technique and notice your targets. Your targets and KPIs information your technique and decide in case you’ll want modifications after the audit.

What in case you don’t know what your targets are? Take into consideration your general enterprise targets and the way you would possibly use Instagram to perform them. With out having any targets in place, you received’t know what to do along with your audit outcomes.

An Instagram audit would possibly sound daunting, nevertheless it’s really a simple course of. Put aside a while to focus and observe these ten steps.

1. Audit your IG branding

When folks land in your Instagram account web page, what’s their first impression? Start by taking an general take a look at your profile web page. Attempt to think about your self as a first-time customer. The place do you look first and which hyperlinks do you click on on? Does it provide you with a good suggestion of what your model does?

Keep in mind to test your profile on each the net and cellular.

2. Replace your IG profile and bio

The profile consists of every part Highlights and above in your account. And the bio is among the first components that individuals learn once they land in your profile web page.

First, guarantee your username and identify are constant along with your branding. Each of those fields are utilized in Instagram’s search outcomes. So in case your username is a shortened model of your organization identify, guarantee that your identify subject has all the required info.

Subsequent, overview your class (in case you entered one) and web site. As a result of there’s just one hyperlinked subject accessible in Instagram, benefit from it through the use of a function like SproutLink in Bio.
Now, the bio portion. Does it clearly convey your model? Do you might have branded hashtags inserted? Except you might have a extremely acknowledged model, purpose for being informative over minimalistic. Why? As a result of what you write in your bio counts as social media web optimization.

Rounding out this step are the call-to-action buttons and Highlights. Test that the buttons are up-to-date and the Highlights are nonetheless related. Refresh your Highlights and Covers as wanted.

Suggestions: Struggling to repair your bio? Study the way to create an impactful Instagram enterprise bio. To enhance your searchability and guarantee clients you’re the true deal, get verified on Instagram.

3. Audit your general Instagram visuals

Have a look at your Spotlight covers, profile photograph and posts. Are they cohesive in really feel and tone? You don’t have to have an ideal grid however the basic visible of your profile web page ought to all be on-brand.


Even with completely different submit sorts, Unbirthday manages to maintain its branding constant all through the account.

Tip: Get impressed by following model accounts which are doing it proper.

Auditing Instagram content material

Time to dive into your content material. Right here, we take a look at your content material high quality, the combination and your captions. Auditing your content material helps overview your content material advertising and marketing technique’s efficiency. One other profit is that it retains your content material from going stale or worse, irrelevant.

4. Test content material high quality and relevance

As a extremely visible platform, content material high quality and relevance are crucial on Instagram. With out eye-catching posts, your captions received’t be learn. And with out related posts, you’ll be unfollowed very quickly.

Do you utilize high-quality photos and movies? Are they optimized for Instagram? To maintain observe of your photos and have quick access to them, use Sprout’s Asset Library. With it, you may edit and use them throughout a number of social platforms with out leaving Sprout.
asset library
Based on the Sprout Social Index, Version XVII: Speed up, 46% of customers say that viewers engagement makes a model greatest in school. To be able to preserve your followers engaged along with your content material, it must be related to their pursuits. Study your top-performing posts and viewers demographics. Are you serving the content material that they’re most fascinated by?

5. Study your Instagram content material combine

Your Instagram content material combine entails each the matters and codecs you select. In your feed posts, do you solely push gross sales in your firm or do you additionally educate? And inside these feed posts, is there a pleasant mixture of carousels and IG Video?

Instagram has so many alternative media codecs to reap the benefits of. You don’t need to fall behind whereas different manufacturers prioritize a video advertising and marketing technique. Between Reels, Shoppable posts, Lives, Tales and different codecs, you might have loads to select from.

6. Audit your Instagram captions

Seize consideration with high-quality media and stick the touchdown with an equally high-quality caption. Discover the top-performing posts once more for concepts on what resonates along with your viewers. Then, make certain it matches up along with your model voice. If it doesn’t, you would possibly have to both change the way you write your captions or revise your model voice.

Grove Collaborative makes use of a mixture of questions and academic content material of their posts. Their captions might need a whole lot of phrases however they’re damaged up with line breaks and emojis.

Tip: In the event you’re caught on writing participating captions, try caption concepts that generate extra interplay out of your followers.

Auditing Instagram admin and analytics

The final part of the audit focuses on the nitty-gritty of Instagram. Right here we dive deeper into analytics and the way they have an effect on your account. This half solutions questions like:

  • Am I posting on the proper instances?
  • Which hashtags are literally working?
  • Why ought to I do an engagement audit?
  • How do I audit my Instagram followers?

7. Have a look at your posting frequency and schedule

Understanding when your followers are on-line and engaged is important in your posting schedule. Based on a Sprout evaluation, the most effective instances to submit on Instagram are Tuesday 11 a.m.–2 p.m. and Monday by Friday 11 a.m.
ig engagement
To make it simpler on you, Sprout’s personal ViralPost algorithm tells you when the most effective time to submit is for you. Based mostly by yourself accounts’ engagement analytics, ViralPost suggests Optimum Ship Instances. As you acquire extra followers, these instances would possibly change, which is why an audit is required.
Tip: Scheduling your Instagram posts frees up your time and encourages collaboration. Assessment the way to simply schedule your posts to encourage viewers engagement.

8. Analyze your hashtags

When used correctly, Instagram hashtags have the potential to develop your model.
ig business profile
Utilizing Sprout’s Instagram Enterprise Profiles Report, you may see how every of your hashtags carried out. Observe if there are similarities between high-performing hashtags. These developments would possibly uncover which content material matters you must discover additional.


Bullet Journal is perhaps a model nevertheless it’s additionally change into a way of journaling that’s wildly widespread. Customers doc with the hashtag whether or not or not they’re utilizing the model.

Tip: There are several types of hashtags on the market. See which kinds of Instagram hashtags are greatest in your model.

9. Audit your Instagram engagement

Have you ever seen that your engagement is dropping off? With out nice engagement in your posts, you lose the chance to construct your group and enhance model consciousness.

Throughout the engagement audit, ask questions like:

  • Are you following acceptable model accounts and fascinating with their posts?
  • Are you replying to each feedback and DMs?
  • Do you permit feedback or begin conversations on different accounts’ posts?
  • When you’ve got accounts tagging you, do you observe and acquire user-generated content material?
  • Do you retain tabs in your most-engaged followers?

Edible Preparations makes use of a mixture of UGC and influencer collaborations in its Tales. With these saved into Highlights, anybody can view them and be impressed by what others have completed with their very own Edible Preparations.

Tip: Take a look at how your rivals are rising their very own Instagram engagement.

10. Test your Instagram followers

Whereas Instagram does discourage bots and faux followers, some nonetheless slip between the cracks. An audit of your Instagram followers appears to be like at what their pursuits are and if any of them are pretend. You additionally search for influencers to work with and have interaction with.

Seize demographics knowledge out of your native Instagram Enterprise Profiles Report. Mixed with the Submit Efficiency report, you’ll be taught in case your content material is resonating with their pursuits.

IG Profile Demographcis

Nobody needs to be adopted by a bunch of bots. Utilizing a software just like the one from Modash, enter your username and it’ll floor pretend followers. A facet profit is that you simply’ll additionally obtain info on potential influencers.

Talking of influencers, now’s the time to arrange an influencer advertising and marketing technique. The follower audit will floor accounts that you simply would possibly need to work with. Diversify your technique by involving creators and micro-influencers. Each of those have confirmed to extend your model consciousness.

Tip: Everybody needs extra Instagram followers however few need to put the work in to achieve them. Discover tips about the way to enhance your Instagram follower rely.

Carry out your individual Instagram audit

There you might have it. In simply ten steps, you’ve accomplished your individual Instagram audit. An audit is required every now and then to guarantee that your technique is succeeding. Audits floor points like an out-of-date profile and faux followers.

To get began by yourself Instagram audit, try this helpful template.