15 New Social Media Apps & Platforms You Would possibly Not Know About



Social media is at all times evolving to fulfill the wants and pursuits of its customers. New social media platforms emerge to serve particular audiences or to supply one thing totally different. In 2016, a brand new app known as TikTok reworked the social media panorama via its brief movies and informal, spontaneous aesthetic; it’s now the most-downloaded app on the planet.

Not all new social media apps will blow up like TikTok. However they do reveal how social tendencies and person expectations are evolving over time. In case you’re not already keeping track of the platforms under, it’s price checking them out to see how social media is altering in 2022.

New social media apps and platforms entrepreneurs ought to watch in 2022


In human years, TikTok is just a kindergartener. However since being based in 2016, it has grown to greater than one billion month-to-month lively customers.

Eight new customers be part of TikTok each single second!

Curiosity in TikTok continues to surge, with no indicators of slowing down:

Regardless of these staggering statistics, manufacturers have been slower to embrace the platform. In 2021, solely 9% of entrepreneurs had been utilizing TikTok to advertise their enterprise.


Supply: Statista

As a result of TikTok has grown so rapidly, many individuals nonetheless affiliate it with Gen Z dance challenges. However in 2022, yow will discover each form of content material on TikTok — in addition to highly-engaged customers who wish to uncover new manufacturers and merchandise via the platform.

Able to get began? We’ve acquired the whole lot it is advisable to find out about TikTok in a single useful information.


Clubhouse is an audio app, that includes chat rooms the place customers can drop in to take heed to stay conversations.

One of many newer social media apps on this checklist, Clubhouse was launched in March 2020 for iOS. An Android model adopted in Could 2021. In between these two dates, the app exploded in recognition, buying two million lively weekly customers by December 2021.

That is particularly spectacular contemplating the app was technically nonetheless in beta-mode, and restricted to invitation-only. Curiosity was so excessive within the early months that invite codes had been reportedly promoting for $400. In July 2021, when Clubhouse opened as much as everybody, there was a ten million particular person waitlist.

However since then, enthusiasm has waned. Clubhouse peaked in February 2021, when huge names like Elon Musk and Mark Zuckerberg had been internet hosting chats, and declined from there.

Clubhouse is staying sharp by providing new options and partnering with TED. But it surely faces stiff competitors from larger gamers, who’ve launched their very own audio-only apps.

Despite the fact that its second within the solar could be over already, Clubhouse had an simple impression on the social media panorama.

Twitter Areas

Scorching on the heels of Clubhouse, Twitter Areas launched in November 2020. Customers with at the very least 600 followers may host stay audio chats, which had been open to anybody on Twitter. In October 2021, Areas opened as much as all customers, no matter viewers measurement.

It’s arduous to know precisely how many individuals are utilizing Twitter Areas. Twitter has 436 million month-to-month lively customers, however there isn’t a information accessible on what number of of them are additionally utilizing Areas.

Twitter Areas gives a number of distinctive options. Ticketed Areas, rolled out in August 2021, permit hosts to set entry charges and earn cash from their content material. It’s additionally testing Areas Recordings, which might permit customers to report and share their chats.

The emergence of Clubhouse and Twitter Areas proves that social audio is a prime pattern in 2022.

Instagram Reels

Like Twitter Areas, Instagram Reels will not be a brand new social media platform a lot as a brand new characteristic. But it surely’s nonetheless price being attentive to.

Reels launched in 2020 as Instagram’s reply to TikTok. Whereas video was already part of Instagram posts and Tales, Reels added some new capabilities. Instagram Reels are brief movies (15, 30 or 60 seconds) that may be edited proper within the app. In contrast to Tales, they don’t disappear after 24 hours. They stay in your feed, below a devoted tab:

Hootsuite's Instagram page highlighting the Reels tab

Reels provide extra subtle enhancing choices than Tales: you may edit clips collectively, regulate the format, or add AR results. The outcomes are enjoyable and inventive, which is why Reels are so fashionable on the Discover web page. And curiosity in Reels is unquestionably rising over time:

Ought to your model be making Reels? We ran an experiment to see if Reels would increase our engagement, and general we noticed a small enchancment. However Reels could be a highly effective approach to join with audiences, and Instagram has configured the app to showcase high quality Reels content material.

And for those who’re already creating video content material for Tales, it’s positively price exploring Reels to increase the attain and lifespan of your content material!

Spotify Greenroom / Spotify Dwell

The Clubhouse Impact strikes once more! In June 2021, Spotify launched their new app for stay audio conversations. Sound acquainted? The twist is that Spotify focuses on musical artists and athletes, leveraging their present person base of podcast and music followers. Whereas a Spotify account isn’t required for Greenroom, you may log in to the app along with your Spotify credentials.

Spotify Greenroom additionally permits the host to report the stay chat, turning conversations into podcasts that combine into Spotify’s audio choices. They’ve additionally created a Greenroom Creator Fund to encourage uptake of the app.

A month after launch, that they had 141,000 downloads on iOS and 100,000 on Android. Whereas this new social media app hasn’t taken off in a giant approach, Spotify has the benefit of constructing on a platform that’s already audio-focused.

In March 2022, Spotify insiders confirmed to Bloomberg that Greenroom was being rebranded as Spotify Dwell, and integrating it with their app to make the content material extra accessible to customers. This alteration is predicted to occur within the second quarter of 2022, and confirms that Spotify is banking on the expansion of stay audio.


Simply as TikTok was as soon as merely “the dance problem app”, Discord was launched in 2015 as a distinct segment app for the gaming group. Since then, it’s grown into a significant participant amongst chat-focused social media platforms, with 150 million month-to-month lively customers as of September 2021.

Discord remains to be fashionable amongst avid gamers, who can stream video games on the app. However different communities use the video, audio, and textual content options to talk about every kind of matters, from courting exhibits to sports activities.

Whereas Discord doesn’t promote advertisements, manufacturers can nonetheless have a presence on the app by creating their very own channels or servers (collections of associated channels on a subject). The emphasis on real connection and dialog gives an opportunity to construct deep relationships and acquire precious buyer insights.


Based in 2011, Twitch is among the oldest platforms on this checklist. And though it has 15 million lively customers, except you’re within the recreation area, you’re in all probability not acquainted with it.

Right here’s the deal: Twitch is a video streaming platform, the place creators stream stay content material to their audiences. As of December 2021, there have been 7.5 million lively streamers. Whereas video games nonetheless dominate the platform, streamers create every kind of content material: cooking exhibits, make-up tutorials, and musical performances. In a single quarter, Twitch customers watched 5.44 billion hours of streaming content material.

As Twitch continues to develop its attain past the gaming group, manufacturers have extra alternatives to achieve audiences via the app. Firms can create their very own branded channels, associate with Twitch influencers, or purchase advertisements on the platform.

Wish to study extra about Twitch? We’ve created a information to Twitch advertising for you.


Based in 2013, Patreon permits content material creators to earn cash from subscriptions. In alternate for his or her monetary assist, subscribers obtain entry to unique, common content material and might work together with content material creators. Since its inception, Patreon has grown to greater than 250,000 creators and over eight million paid subscribers.

For creators who’ve developed a following on different platforms like YouTube or Instagram, Patreon can present extra possession and management over income. Patreon gives two fashions: a month-to-month subscription or a plan that means that you can pay per put up.

It’s free to start out an account, and Patreon takes a minimize as soon as creators begin incomes income. For creators who’re annoyed with the income fashions of bigger social media platforms, Patreon is a chance to create a extra direct relationship with followers. As platforms like TikTok and Instagram have drawn criticism from creators for complicated and secretive cost applications, platforms like Patreon provide a extra clear mannequin that advantages creators.


The best approach to describe Substack is as an e-mail publication platform. Based in 2017, Substack is a publishing platform that leverages the facility of particular person creators over media shops. Every creator has their very own publication, which permits them to attach instantly with audiences with out the oversight of a writer.

Creators can provide paid tiers (beginning at $5 USD/month) in addition to free content material. Like different social media platforms, Substack depends on influencers to construct its viewers, and has supplied six-figure advances to entice well-known writers to publish on the platform.

Comparatively talking, Substack remains to be fairly small: as of November 2021, it had a million paid subscribers. Nevertheless, that’s a dramatic improve over the 250,000 subscribers it had in September 2020. The highest 10 publications generate $20 million in revenue annually. And curiosity in Substack is constant to develop:

Substack represents a departure from many different social media platforms, which reward novelty and quick gratification. Creators on Substack sometimes produce long-form, in-depth written content material, which requires deep engagement with topics and matters. Substack prides itself on deviating from the “consideration financial system,” which depends on clickbait and sensationalism. Every Substack capabilities as a group for its viewers, who can put up feedback and work together with posts.

Substack represents a shift away from conventional publishing, as customers flip away from bigger shops in favor of curating a personalised collection of writers and creators. Its rising recognition means that, regardless of rumors of declining consideration spans, customers are very keen to interact with in-depth, high quality content material.


Based in 2005, Reddit isn’t precisely a brand new platform. However regardless of being one of many most-visited web sites on the planet with 50 million each day lively customers, it’s nonetheless neglected by many manufacturers and entrepreneurs.

Reddit is a superb platform for reaching youthful audiences: 36% of 18- to 29-year-olds within the US are customers. Two-thirds of these customers are males, based on our Digital 2022 World Overview Report. It’s additionally nonetheless rising: Reddit added 30% extra customers in 2019 and doubled its valuation in 2021. It’s is also investing closely in new options and improved person expertise.

Chart: Reddit age demographics
Reddit age demographics, Supply: Statista

For manufacturers, this development interprets to extra alternatives to attach with audiences. As a result of Reddit is organized by “subreddits,” that are communities targeted on particular matters or pursuits. This enables entrepreneurs to hone in on their goal audiences with a excessive diploma of precision.

Manufacturers can promote on Reddit, via promoted posts, banners, and homepage takeovers. However they’ll additionally construct relationships via natural engagement, by creating and taking part in communities, becoming a member of discussions, and replying to feedback. One fashionable technique of partaking with customers is internet hosting AMAs (“Ask Me Something”) chats Reddit customers are savvy, and can rapidly downvote content material that they dislike. The democratic nature of the platform implies that you don’t have a lot management over the dialogue: manufacturers can’t delete or cover vital feedback on their posts, for instance. However that in-built transparency additionally supplies the chance to construct actual belief and engagement with audiences.


Messaging app Telegram was based in 2013, as a privacy-focused various to greater platforms like Fb. Customers can alternate information, photographs, movies and extra via chats via group chats that may embody as much as 200,000 individuals. There are additionally public Telegram channels, which might appeal to thousands and thousands of followers.

Telegram has grown quickly lately: in January 2021 it was probably the most downloaded app on the planet, and it now boasts 550 million month-to-month lively customers. Lately, it has attracted much more consideration for its function within the Russia-Ukraine Conflict.

Telegram solely lately added promoting to the platform in October 2021, and remains to be operating it in check mode. Adverts are restricted to public channels, and Telegram has promised to not give advertisers entry to private information or monitor whether or not customers click on on advertisements. As a substitute of concentrating on particular person demographics or pursuits, advertisers can select the matters, channels and languages for his or her advert. Manufacturers can even attain audiences organically by beginning public channels or creating chatbots to assist prospects.


Based in 2019, Public is each an investing app and a social community for customers serious about finance, cryptocurrency, and investing. Customers can handle their portfolios via the app, in addition to alternate non-public messages and be part of discussions on public channels.

In its first 18 months, Public grew to over one million members by specializing in range and accessibility, making an attempt to achieve new traders in addition to those that are underrepresented in monetary sectors. It now has over 3 million members, 40% of whom are ladies and 45% BIPOC.

They’re additionally leaping on the stay audio bandwagon with Public Dwell, providing real-time audio discussions. In contrast to Clubhouse or Twitter Areas, the place anybody can host a chat, Public Dwell is extra intentionally programmed. Audio system are vetted specialists in monetary matters, and exhibits are hosted at common intervals.

It’s a great time to deal with the rising private finance group. In recent times, curiosity in crypto has surged. One in 10 web customers now invests in at the very least one cryptocurrency, and analysts anticipate that quantity will triple by 2030.

Public is an instance of a brand new social media app that isn’t making an attempt to be the whole lot for everybody. It’s targeted on a particular area of interest and subject, and is betting {that a} rising variety of customers might be drawn to that depth. If your organization isn’t within the finance area, Public is probably not related to you. But it surely’s price contemplating how smaller social networks that serve area of interest audiences can play a task in your advertising technique.


Does LinkedIn lastly have a challenger? Polywork, launched in April 2021, is a brand new social media platform targeted on skilled networking, the place customers can create profiles, curate a private feed, and attain out to different customers to collaborate and work collectively.

In contrast to LinkedIn, the place customers have a single headline describing their present function or specialty, Polywork designed for the hustle-culture era, permitting customers to spotlight a number of roles, aspect gigs, ardour initiatives, and specialties.

Along with profiles, Polywork goals to attach people with skilled alternatives. For that, they’ve created their House Station, the place customers point out what sorts of initiatives or roles they’re open to being contacted about.

Polywork remains to be technically in check mode, and is invitation-only. But it surely’s thrilling to see somebody lastly shaking up the skilled networking area, with a extra Gen Z-friendly platform. It’ll take quite a bit to unseat LinkedIn, which has 722 million members. However Polywork is price keeping track of, because it represents an thrilling evolution in skilled social networking.


Launched in 2015, Yubo is a live-streaming app with a deal with friendships and connection, with 650 million customers throughout 40 international locations. Although it was based in France (bonjour!), 60% of its customers are primarily based in Canada and the US. And through the early months of COVID, when everybody was caught at house, Yubo tripled its each day person base.

Yubo customers can create video chats, the place the streamers can work together with viewers. Customers can add one another as associates, which permit them to start out particular person chats.

Amongst new social media apps, Yubo is especially teen-friendly, with a devoted group for customers 13- to 17-years-old. And Yubo has invested vital sources in making the platform a protected area for customers. There’s a Security Hub that customers can entry 24/7 to report considerations or ask questions. There may be additionally human and algorithmic monitoring of content material to swiftly tackle any breaches of the group pointers. And customers who share private data in a chat, corresponding to their cellphone quantity, will obtain a pop-up security alert to coach them about danger.

This focus is refreshing, given what number of platforms have grow to be unsafe areas the place customers (notably ladies and other people of shade) face harassment and threats. Whereas Yubo doesn’t provide promoting or alternatives for model partnerships, it’s an instance of how person expectations round security and privateness are altering.


Launched in 2015, Triller is a video-sharing app the place customers can report and edit brief movies, which could be synchronized to music utilizing synthetic intelligence. That characteristic makes it notably fashionable with musicians, and Triller counts celebrities like Justin Bieber, Cardi B, and Publish Malone amongst its customers. It’s additionally expanded into sports activities, streaming skilled combating and boxing occasions as a part of Triller Struggle Membership.

With its emphasis on music and lip sync movies, Triller is a transparent TikTok competitor. In 2020, this new social media app exploded after India banned TikTok, and gained 29 million customers in a single day. Nevertheless, the app has additionally admitted to inflating their person numbers previously, making it arduous to know precisely how fashionable it’s.

Nevertheless huge it’s proper now, Triller intends to get larger, and grow to be greater than only a TikTok competitor. They lately carried out new options for creators, together with one that allows customers to report and broadcast from each the back and front cameras on their iPhones. And in March 2022, they introduced the acquisition of Julius, an influencer advertising platform. The acquisition alerts that Triller is critical about constructing alternatives for manufacturers to achieve audiences and run campaigns on the platform.

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