16 Methods to Generate Stellar Content material Concepts



Typically, content material concepts movement naturally. Different occasions, you end up gazing a clean web page with no concept what to write.

It’s not lengthy earlier than you’re annoyed, considering of every little thing else you would have carried out along with your time and, ultimately, you give up.

Whether or not you’re new to content material advertising and marketing or a veteran, this is a matter everybody faces.

That’s why we created a listing of our go-to methods for content material inspiration. These concepts make it straightforward to uncover stellar subjects that can deliver your audience on to your weblog:

  1. Discover trending subjects on Reddit
  2. Search for straightforward subjects with search engine optimisation potential
  3. Have a contrarian tackle a preferred opinion
  4. Host a digital lunch to your prospects
  5. Swipe widespread headline frameworks
  6. Ask the shopper success and gross sales groups
  7. Verify the “Folks Additionally Ask” outcomes
  8. Search for ache factors in case research
  9. Verify your rivals’ paid key phrases
  10. Analysis who your prospects examine you to
  11. Recall experiences to doc
  12. Discover extremely shared content material in your business
  13. Discover your rivals’ top-ranking content material
  14. Use a content material concept generator
  15. Checklist ache factors your online business solves
  16. Replace current content material

1. Discover trending subjects on Reddit

Reddit is a goldmine of content material concepts for nearly each business. Folks actively ask questions and remark, so it’s straightforward to see what subjects are hottest in your business.

For instance, if I promote a keto product, I’ll head over to a few keto subreddits and flick thru a few of the hottest discussions.

All of those subjects can be glorious content material concepts:

Trending topics on Reddit

This can be a nice technique to discover trending subjects, and you can too Google variations of those questions with Ahrefs’ search engine optimisation Toolbar to see which key phrases drive essentially the most visitors.

For instance, the top-ranking web page for the key phrase “are you able to get into ketosis quicker by fasting” generates roughly 1,400 month-to-month guests.

Reddit topics search traffic potential

To search out the most effective variation of the key phrase, you may take the URL, plug it into Ahrefs’ Website Explorer, and click on “Natural Key phrases.”

Organic keywords in Site Explorer

2. Search for straightforward subjects with search engine optimisation potential

Scrolling by way of your competitor’s web site will most likely provide you with some content material concepts. Nonetheless, a lot of these subjects could also be too troublesome so that you can rank for or might not drive any search visitors.

To unravel this, use Ahrefs’ Content material Explorer to search out content material in your area of interest with plenty of search visitors and few or no backlinks.

For instance, a seek for “health” throughout the billions of pages within the Content material Explorer database will give you tons of related outcomes. You possibly can then filter for pages with 1,000+ month-to-month natural visits and fewer than 5 referring domains (linking web sites) to search out uncompetitive subjects.

Content Explorer filters


Add a Area Ranking (DR) filter to see outcomes from websites with an analogous quantity of “authority” to yours. It could be even simpler to rank for these subjects.

Content Explorer results

3. Give you a contrarian tackle a preferred opinion

In each business, there are many commonplace finest practices which can be not often challenged.

Subsequently, you may create limitless content material concepts by taking a contrarian stance on a few of these finest practices.

Right here’s a superb instance of a contrarian put up:

Example of a contrarian post

Wealthy Dad Poor Dad” is a reasonably widespread guide amongst many entrepreneurs, so making a daring assertion and saying it’s mistaken will seize lots of consideration.

To develop concepts that you would be able to flip into contrarian posts, consider broadly accepted business recommendation you’ve executed that produced subpar outcomes.

​​For instance, many SEOs rave about damaged hyperlink constructing. Whereas there are many case research that present it may work, my private expertise with the tactic is that this: Though it generates some hyperlinks, it’s laborious to scale.

Subsequently, I give up constructing hyperlinks and, as an alternative, centered on creating unique information and incorporating it into my weblog posts. Consequently, writers in want of recent statistics for their very own content material discovered my posts and organically linked to the statistics.

Not like my first makes an attempt at hyperlink constructing, I discovered this technique enabled me to scale quicker with minimal extra effort after my put up was revealed.

On this case, I can write a contrarian put up saying why I don’t imagine manually constructing hyperlinks is an environment friendly use of sources and why I write information posts as an alternative.

The one caveat with this technique is that you actually need to have a convincing contrarian standpoint. In any other case, chances are you’ll simply ship a pink flag to readers.

For instance, if I say that I don’t imagine hyperlinks are beneficial and don’t have any convincing counterargument of what it is best to do as an alternative, I’ll most likely simply lose credibility.

4. Host a digital lunch to your prospects

Lately, I hosted a lunch for content material advertising and marketing managers by way of Jimmy Daly’s Slack channel and requested every particular person (about 18 folks in complete) about their high content material advertising and marketing challenges.

I acquired solutions like hiring freelancers, bettering focus, and bettering put up effectivity. Any of those ache factors can simply be became posts.

To execute a digital lunch like this, discover an actively engaged Slack or Fb group (ideally 10+ posts per day) and create a put up telling members you might be prepared to ship them free lunch. (I used pizzatime.xyz to do that.) If the group is engaged sufficient, you’ll most likely see first rate curiosity.

On your reference, right here’s a screenshot of the precise message I despatched:

Virtual lunch message

In case you don’t need to join with folks head to head, you may even simply DM your viewers and ask about their ache factors referring to your business.

5. Swipe widespread headline frameworks

Typically, all you want is a headline framework to get you began.

For instance, if you wish to write about one thing associated to content material advertising and marketing or search engine optimisation however do not know what to jot down about, you may at all times take a look at widespread headlines.

YouTube is one in all my favourite locations to seek for nice headlines.

For instance, Thomas DeLauer is a well being and health influencer with many glorious headline frameworks.

Examples of good headlines

If you wish to write one thing about search engine optimisation or content material advertising and marketing, you may take one in all these headlines and modify it. For instance, right here’s how I can modify some headlines:

  • I Purchased Each NEW Keto Merchandise at TARGET For 2022 
    • I Tried Each New search engine optimisation Device Launched in 2021 – Right here Are My Prime Picks
  • THIS is the BEST Nut for Coronary heart Well being 
    • These Are the Greatest Ways to Enhance Your Website Velocity
  • Do This BEFORE a Excessive Carb Meal 
    • 5 Motion Steps Earlier than Hiring an search engine optimisation Workforce

As you may see, I moved away from the “clickbaity” model of those headlines, however they nonetheless gave me some inspiration to create a framework for my weblog posts.

6. Ask the shopper success and gross sales groups

Buyer success and gross sales groups speak to your prospects and prospects day by day, so take a while to interview them. By these interviews, you may uncover precisely what ache factors push your prospects to buy your services or products.

As soon as you understand what ache factors drive your prospects to make a purchase order, it’s not too troublesome to discover a key phrase to match a ache level. Through the use of this course of, you may at all times make certain that your content material will drive higher-quality visitors.

Throughout these interviews, ask questions like, “Is there an occasion that sometimes occurs earlier than the shopper makes a purchase order?” and “Which options are they most enthusiastic about and why?”

For instance, I’m working with a training platform. And through one in all these interviews, I found that most individuals make a purchase order not as a result of they need to promote extra programs however as a result of they need to enhance their NPS scores and course completion charges.

With this ache level in thoughts, I made a decision to have the primary put up goal an NPS-related key phrase.

7. Verify the “Folks Additionally Ask” outcomes

Folks Additionally Ask” containers present up in Google search outcomes and reply questions associated to the question.

For instance, if we seek for “finest wine glasses,” we see different associated questions that searchers ask:

"People also ask" box

In case you promote wine glasses, a few of these are nice questions to jot down weblog posts about.

Nonetheless, what the PAA containers don’t inform you is how many individuals are trying to find these questions in Google on a month-to-month foundation. That’s essential info in case you’re writing weblog posts with the intention of rating on Google.

If you wish to discover questions on a subject that individuals are truly trying to find, you’ll want a key phrase analysis instrument like Ahrefs’ Key phrases Explorer.

Right here’s find out how to do it:

  1. Go to Key phrases Explorer
  2. Enter a broad matter
  3. Go to the Matching phrases report
  4. Toggle the Questions tab

For instance, we see over 5,500 key phrase concepts containing the time period “wine glasses”—full with their estimated month-to-month search volumes:

Keywords ideas in Keywords Explorer

Many of those key phrases are glorious for an e‑commerce retailer that sells wine glasses.

8. Search for ache factors in case research

Combing by way of your current case research is one other glorious technique to uncover buyer ache factors.

For instance, Chili Piper has a nice case examine about serving to a buyer enhance their pipeline.

This reveals us that bettering the gross sales pipeline is a ache level that Chili Piper can clear up, so it’s clever to seek for key phrases round bettering gross sales pipelines.

To search out these key phrases, you may plug “gross sales pipeline” into Ahrefs’ Key phrases Explorer and see what individuals are trying to find round this matter.

The Matching phrases report is especially helpful, because it reveals you all key phrases that include “gross sales pipeline.” You may also filter by Site visitors Potential, Key phrase Problem (KD), and extra.

Pain points keyword research

9. Verify your rivals’ paid key phrases

If you wish to shortly receive a listing of key phrases which can be possible driving conversions, try your rivals’ paid key phrases.

You are able to do this in Ahrefs by getting into a competitor’s URL into Website Explorer after which clicking on “Paid Key phrases.”

Competitors' paid keywords via Site Explorer

From there, you may see which key phrases are most beneficial to that competitor and swipe them to your personal content material.

10. Analysis who your prospects examine you to

If an individual decides to buy small-business accounting software program and is attempting to decide on between Quickbooks and Freshbooks, they could Google “quickbooks vs freshbooks.” Or in the event that they’re already utilizing Quickbooks and need to swap to one thing related, they could Google “quickbooks alternate options.”

Subsequently, discovering who your prospects examine you to and writing a competitor comparability put up (Model A vs. Model B) or competitor different put up (Model A Alternate options) is an effective way to seize high-quality visitors.

The truth is, in case you don’t create content material for these key phrases, your rivals most likely will. So it’s finest in case you write the put up first (or craft a greater put up that ranks greater) to regulate the narrative of your model.

These key phrase frameworks additionally are inclined to convert, because the searchers are additional down the acquisition course of.

To search out these key phrases, you may plug your individual model into Ahrefs’ Key phrases Explorer and add “vs” and “alternate options” to the filter. Choose “any” (fairly than “all”), and the instrument will pull up a listing of key phrases.

Organic keywords report results

This can present you who searchers examine your model to and different choices your potential prospects are fascinated about.

As you’re creating these posts, you’ll want to make it a good comparability. If the put up blatantly favors your model, readers will have the ability to inform and received’t learn it.

If you wish to see an instance of a top quality competitor comparability put up, try ours right here.

11. Recall experiences to doc

Folks like to examine others’ adventures and tales. That’s why social media is so widespread.

So the following time you’re caught and might’t consider something to jot down about, recall a few of your previous experiences and doc them.

The truth is, a few of my finest posts are tales of how I failed at one thing, uncovered the issue, and stuck it.

For instance, I wrote a put up for Single Grain about content material updating after:

  1. Realizing that a few of my posts didn’t carry out very properly even after being up to date.
  2. Trying by way of some information to see patterns between information that did and didn’t carry out properly.
  3. Compiling the important thing learnings from the information.

The corporate’s advertising and marketing supervisor later instructed me that a number of folks reached out to him after studying the put up and talked about that it had a big impression on them.

Tim Ferriss can also be a superb instance of this and even calls himself “the human guinea pig.” He experiments with diets, productiveness routines, companies, and many others., after which paperwork the journey.

That will help you get began, suppose again to the final failure or success you had that’s related to your business and write about what you realized.

12. Discover extremely shared content material in your business

Whereas key phrase analysis instruments can present you what folks have looked for, social media can present you what individuals are speaking about proper now.

For instance, in case you’re within the crypto house, social media might be top-of-the-line locations to supply content material concepts as a result of the business modifications so shortly.

A technique to do that is to comply with hashtags. For instance, you may enter a hashtag on Twitter and type the outcomes to solely present folks you comply with.

One other technique to discover essentially the most extremely shared content material is to make use of Ahrefs’ Content material Explorer. You possibly can embody your broad key phrase within the title after which apply filters to solely present the outcomes revealed within the final 90 days that even have a minimum of 100 Twitter shares.

Content Explorer filters

As you may see, this pulls up a couple of totally different content material concepts:

List of content ideas with corresponding data like DR, Ref. domains, etc

13. Discover your rivals’ top-ranking content material

In case your rivals care about search engine optimisation, they most likely have already got content material that’s rating on Google and getting plenty of natural visitors. These pages are sometimes sources of nice content material concepts.

Right here’s find out how to discover your rivals’ top-performing content material:

  1. Go to Website Explorer
  2. Enter a competitor’s area
  3. Go to the Prime pages report

For instance, if we do that for one in all our rivals, we see that they’ve a web page about google search algorithm modifications that will get an estimated 8,000 month-to-month search visits:

List of URLs with corresponding data like Traffic, Keywords, etc

This can be a probably nice matter for us to jot down about.

14. Use a content material concept generator

In case you’re feeling actually caught, weblog concept turbines can even aid you get began.

For instance, Hubspot has a free weblog concept generator. Simply plug in a couple of totally different broad key phrases, and it’ll present you various concepts:

Blog ideas in grid format

15. Checklist ache factors your online business solves

When you have a extra complicated services or products with a number of options or companies, make a listing of the ache factors every of these options/companies solves.

For instance, I labored with a chatbot firm that gives an automated “remark to message” function. So primarily, as quickly as somebody feedback in your Fb put up, the bot will ship them a chat message.

Subsequently, the corporate created a put up on find out how to message Fb commenters, and it finally generated a 15% conversion price (customer to free trial consumer).

16. Replace current content material

Whereas most of us are centered on creating new content material constantly, typically the most effective outcomes come from updating content material you have already got.

I used this technique to assist one shopper double their visitors to current weblog posts (9,000 month-to-month guests to 18,000 month-to-month guests).

To maximise your ROI from content material updating, prioritize updating posts that beforehand carried out properly and have lately misplaced essentially the most visitors.

You are able to do this by plugging your URL into Ahrefs, clicking “Prime Pages” (below Natural Search), after which setting the comparability date vary to the previous three or six months.

From there, filter the outcomes by essentially the most visitors loss (click on on “Change” in order that the instrument orders outcomes by posts which have misplaced essentially the most visitors).

List of URLs with corresponding data like Traffic, Keywords, etc

As these posts have misplaced vital visitors in latest months, it’s price investigating additional to see if updating them can enhance search visitors as soon as extra.

Ultimate ideas

The above concepts are our go-to methods for producing content material concepts in 2022. The important thing to producing limitless content material concepts is to begin by understanding your prospects’ ache factors after which brainstorming concepts that may assist them clear up these ache factors.

If you can too tie the options again to your product, you’ll be properly in your technique to producing a robust ROI out of your content material efforts.