30 TikTok Stats Entrepreneurs Must Know in 2022



TikTok is shortly changing into the go-to platform for manufacturers concentrating on Gen Z and Millennials who’ve a deep appreciation for genuine, bite-sized video content material.

To successfully use TikTok to your model, it’s good to perceive the TikTok statistics that inform you what kind of customers exist on the platform and the way they work together with the app and with one another.

On this article, we’ve put collectively 30 TikTok statistics entrepreneurs have to know to create a strong TikTok advertising technique in 2022.

Let’s get began.

TikTok Demographics

Earlier than studying about how individuals use TikTok, it’s necessary to know who these customers are. What ages use the platform probably the most and which nations or areas they’re positioned in. The statistics under might help reply these questions.

1. TikTok has over 1 billion month-to-month lively customers

Not too long ago, TikTok introduced that it hit over 1 billion month-to-month lively customers.

Whereas the platform doesn’t have as many customers as social media giants like Fb, Instagram and YouTube, it has grown significantly over the previous yr, seeing a 45% progress in comparison with the beforehand reported determine of 689 million month-to-month lively customers (MAU) in July 2020.

2. 47% of TikTok customers are between ages 10-29

Once you examine this information to final yr’s determine — 62% — it exhibits the platform’s person base is growing old up, with 42% of customers aged 30-49.

Because of this TikTok is not only a platform for Gen Z and youthful audiences. It’s a cross-generational app that provides manufacturers entry to audiences from all age teams. Be sure you get inventive along with your content material and use TikTok traits successfully and authentically.

bar graph showing age rank of tiktok users

3. Almost 80 million month-to-month lively customers are positioned within the US

Whereas TikTok customers are unfold out everywhere in the world, 78.7 million of them are within the US. This makes TikTok an important platform for each worldwide and US-based companies.

Moreover, round 37.3 million of those customers belong to Gen Z, surpassing Instagram’s Gen Z viewers dimension within the US.

4. 37% of TikTok customers have a family revenue of $100k+

Almost half of all US TikTok customers have an annual family revenue of $100,000 or extra. Nevertheless, this may increasingly replicate an general financial skew within the US inhabitants. This quantity has elevated over the previous yr, which is probably going because of the truth that TikTokers are growing old up.

In distinction, solely 9.6% of customers have an annual family revenue of lower than $25,000 a yr.

5. 61% of all TikTok customers are feminine

Manufacturers concentrating on feminine audiences are in luck on TikTok. The platform’s person base skews feminine, with 61% of customers within the US figuring out as girls.

In fact, that doesn’t imply you shouldn’t be on TikTok in case your audience is usually males. As a result of the ratio is shut to only half of the full person base, there’s nonetheless loads of alternatives for manufacturers to attach with a big number of audiences. Be sure you’re leveraging your TikTok Analytics to scope out who’s interacting along with your content material.

6. 53% of TikTok creators are aged 18-24

Whereas a big chunk of TikTok customers are teenagers, the vast majority of creators on the platform are younger adults aged between 18-24. Because of this most TikTok influencers seemingly fall underneath this age group.

TikTok Utilization Statistics

On this part, we’ll take a look at statistics on how TikTok customers work together with the platform. Studying about TikTok utilization might help your model create tailor-made content material that appeals to your viewers and aligns with their utilization conduct.

7. TikTok customers watch round 24 hours of content material on the app every month

A latest report exhibits that customers in key markets (US, UK) spend round 24 hours watching content material on TikTok every month. This surpasses the typical time spent watching content material on YouTube, which is at round 22 hours and 40 minutes month-to-month.

As a result of these movies are a most of 1 minute lengthy, that’s a variety of consumed content material. This implies your model has loads of potential to indicate up in customers’ feeds as they scroll.

8. Children spend a mean of 75 minutes every day watching TikTok movies

In 2020, youngsters aged between 4-15 spent a mean of 75 minutes every day globally watching TikTok movies. Within the US, this quantity is even greater — 87 minutes. This implies you’ll be able to simply share content material for audiences youthful than Gen Z. Simply ensure it’s the type of content material youngsters and their dad and mom love.

infographic showing time kids spent on social media apps

9. 90% of TikTok customers entry the app on a regular basis

In one other tribute to TikTok’s extremely engaged group, 9 in 10 customers log onto TikTok a number of occasions on daily basis. It’s all the time necessary to see an engaged and lively person base on a platform that you simply plan to market on, and TikTok undoubtedly has that to supply.

10. 83% of TikTok customers have posted a video sooner or later

TikTok’s creator group is totally different from different social platforms in that almost everybody participates within the creation course of. Research present that as many as 83% of all TikTok customers have uploaded their very own video content material sooner or later. This exhibits that a big majority of customers get pleasure from content material creation as a lot as consumption.

11. 30% of Gen Z’ers favor utilizing TikTok for product analysis

Whereas Millennials and older audiences are extra seemingly to make use of YouTube, Instagram and Fb for product analysis, 30% of Gen Z social media customers favor utilizing TikTok.

This implies manufacturers concentrating on youthful audiences would profit from actively practising social listening on the platform, sharing useful content material that drives purchases and partnering with influencers to construct belief and enhance model consciousness.

infographic showing social platforms used for product research

12. 1 in 4 top-performing TikTok movies are between 21-34 seconds lengthy

Shorter movies usually carry out higher on TikTok, which is why 1 in 4 of the most well-liked movies on the platform have a length between 21 and 34 seconds. Moreover, these movies see a mean of 1.6% enhance in impressions.

13. 60% of TikTok customers go to the app for humorous or entertaining content material

The explanations for utilizing TikTok are different, however one which tops the listing is discovering humorous or entertaining movies, with 60% of customers coming to the app for that very function. To succeed on the platform, manufacturers want to seek out methods to create and share entertaining content material that appeals to TikTokers whereas nonetheless aligning with their model voice.

infographic on reasons for using tiktok

14. 43% of TikTok customers strive one thing new after seeing it on the platform

Trending content material on TikTok has the flexibility to encourage individuals to take motion. A examine commissioned by TikTok confirmed that 43% of its customers go someplace or strive one thing new after watching it on the platform. For manufacturers, creating viral content material on TikTok, corresponding to challenges, presents a possibility to encourage distinctive actions from customers.

TikTok Advertising and marketing & Promoting Statistics

TikTok is shortly changing into a high advertising channel for manufacturers in varied industries. On this part, we’ll take a look at stats associated to utilizing TikTok for enterprise, branding, advertising and promoting that will help you see higher outcomes out of your campaigns.

15. 68% of TikTokers bear in mind a model higher in the event that they characteristic a track they like of their movies

Music has a big impact on our lives, and types are leveraging TikTok’s sounds to have interaction with their audiences and join with them in distinctive, private methods.

This ends in varied advantages from greater model retention to elevated curiosity to stronger connections. As an illustration, research present that if a model incorporates a track customers like of their movies, 68% of these customers bear in mind the model higher.

image showing percentage numbers of song features in video content

16. TikTok customers really feel nearer to manufacturers they see on the platform

Music will not be the one factor that may deliver your model nearer to your prospects. Simply being your genuine self can mechanically land you of their good books. Research present that 56% of customers and 67% of creators on TikTok really feel nearer to manufacturers that publish unfiltered, human content material.

Moreover, 45% of customers really feel extra related to manufacturers that provide worth on the platform, corresponding to by educating customers one thing new or just giving details about themselves. In accordance with TikTok’s “What’s subsequent” Perception report, one of many fastest-growing hashtags in 2021 was #inflation. Movies about #inflation noticed a virtually noticed a virtually 1900% enhance, as individuals got here to the platform to study what’s inflicting inflation and the influence it has on them.

17. 49% of customers mentioned TikTok helped them make buy choices

Whereas it’s true that most individuals come to TikTok for leisure, manufacturers shouldn’t take the platform calmly. Almost 50% of TikTok customers mentioned the platform helped them determine what to purchase after seeing the product marketed or promoted on TikTok. Partnering with the fitting influencers might help you promote your merchandise whereas nonetheless guaranteeing the content material is humorous or entertaining.

18. 63% of TikTok movies with the very best CTR get their message throughout quick

The primary few seconds of your TikTok adverts and movies are essential. Research present that greater than half of all of the TikTok movies with the very best clickthrough charge (CTR) spotlight their key message or product inside the first 3 seconds.

So, hold your TikTok adverts and movies brief and candy, and get to the purpose shortly. However ensure you nonetheless ship worth and work all of it right into a narrative that resonates along with your viewers.

19. Vertical TikToks see a 25% greater 6-second watch-through charge

Make the most of TikTok’s full-screen expertise to ship the perfect person expertise and see higher outcomes out of your advert campaigns.

Research present that adverts shot in 9:16 that use 100% display screen area get watched by means of for six seconds 25% extra than adverts shot in different facet ratios.

20. 72% of TikTok customers discover adverts on the platform inspiring

Research present that 72% of customers discover adverts on TikTok inspiring greater than every other social platform. This proves that manufacturers are actively tailoring their adverts to attraction to the person base. Beneath you’ll be able to see how manufacturers use product hyperlinks and assortment adverts to announce their newest launches.

TikTok customers are usually receptive to new and inspirational movies from each manufacturers and creators. In accordance with the platform, customers are in an exploratory mindset when scrolling by means of their feed.

image showing tiktok ads in action

21. Collaborating with TikTok creators can enhance advert recall by 27%

TikTok influencer advertising drives actual outcomes. Partnering with creators on the platform might help enhance advert recall for TikTok-specific branded content material by as a lot as 27%.

As an alternative of making adverts in isolation, manufacturers ought to contemplate the advert creation course of as an integral a part of their influencer advertising campaigns.

tiktok infographic showing ad recall

22. Utilizing Branded Hashtag Challenges can enhance your TikTok advert campaigns

Individuals use hashtags to seek out content material they care about, and types can use this as a possibility to extend visibility. Research present utilizing Branded Hashtag Challenges (HTC) on TikTok can drive higher outcomes for advert campaigns on the platform. In comparison with normal cellular adverts, Branded HTCs generate 4x greater advert recall and 4.5x greater model consciousness. Manufacturers ought to contemplate sponsoring hashtag challenges to spice up engagement, consciousness and general ROI.

TikTok Influencer Statistics

Influencer advertising has been dominated by Instagram for a really very long time, however TikTok is more and more giving the Meta-owned app some critically powerful competitors. Let’s take a look at stats about TikTok influencers and their potential to assist your model attain a bigger viewers.

23. The highest TikTok person has 136 million followers

The highest TikTok person is Charli D’Amelio with 136 million followers on the time of writing. The second hottest TikTok person is Khabane Lame with 131.9 million followers.

Charli D’Amelio posts principally dance movies and viral traits that her TikTok followers love, together with partnering with main manufacturers for influencer campaigns. If you happen to’re excited about making an attempt influencer advertising to achieve youthful generations, TikTok influencers could possibly be good for you.

24. US influencers see excessive engagement charges on TikTok

TikTok is without doubt one of the greatest locations to create an engaged group and viewers round your model. With an engagement charge of almost 18% with micro-influencers on the platform, TikTok has a major lead on Instagram’s 3.86% and YouTube’s 1.63% engagement charges.

This makes TikTok the proper place to implement a micro-influencer technique. Equally, the report additionally confirmed that bigger influencers nonetheless had the very best engagement charge on TikTok.

infographic of social media platforms benchmark breakdown

25. TikTok’s hottest influencer made $17.5 million in 2021

The very best paid stars on TikTok formally earn greater than many S&P 500 CEOs. Charli D’Amelio, the highest TikTok person and her sister raked in $17.5 million and $10 million respectively in 2021 alone. One other in style influencer, Addison Rae, made $8.5 million final yr, which is greater than Costco’s CEO.

26. 45% of entrepreneurs use TikTok for influencer advertising

Whereas Instagram continues to be the popular platform for influencer advertising amongst manufacturers and entrepreneurs, TikTok is catching up quick. With 45% of entrepreneurs utilizing the micro-video platform for collaborating with like-minded influencers, TikTok clearly helps manufacturers join with their viewers by means of individuals they observe and belief.

Moreover, TikTok’s creator-first strategy and exploration-oriented person base makes it a lovely choice for manufacturers searching for influencer advertising alternatives.

27. TikTok’s most-liked video of 2021 has 48.4 million likes

Trending on TikTok will not be simple, however movies that do get in style are sometimes so easy (but wildly entertaining.) Nick Luciano’s 12-second video of him lip syncing to a track has secured round 48.4 million likes, making it the most-liked video of 2021. That is carefully adopted by ToTouchAnEmu’s dancing drone clip, which has over 44 million likes on the time of writing.

TikTok Income & Development Statistics

On this part, you’ll discover statistics on TikTok’s income and progress as an organization, and what this info may imply for your enterprise.

28. In 2021, TikTok was the highest most downloaded app on the earth

TikTok’s recognition is right here to remain. In 2021, it was probably the most downloaded app with greater than 700 million downloads, surpassing each Fb and Instagram. The video-sharing app managed to maintain the spot from 2020 regardless of being banned in a serious market like India.

In This autumn 2021, the app was downloaded over 170 million occasions, with shut to twenty million installs coming from the US. Total, this implies the curiosity in TikTok stays excessive, not simply within the US however everywhere in the world.

bar graph showing top apps used

29. Customers spent round $2.3 billion on TikTok in 2021

Final yr, TikTok noticed an estimated $2.3 billion in client spending, together with on Douyin — the Chinese language model of the app.

The app’s father or mother firm, ByteDance, noticed a whole income of $58 billion in 2021. This was a 70% year-over-year progress, and the platform’s progress is predicted to proceed in 2022. Choices for manufacturers to make use of paid adverts on TikTok are more likely to enhance as a income supply for the corporate.

30. TikTok is obtainable in over 150 nations

The video-sharing platform is obtainable in greater than 150 nations worldwide in 75 languages, giving manufacturers the chance to focus on customers from throughout the globe. Worldwide manufacturers ought to particularly reap the benefits of this platform and the attain it has to supply.

Begin creating your TikTok advertising technique

Able to create an efficient TikTok technique to your model? Hold these TikTok statistics in thoughts as you start creating your content material so you recognize precisely who to focus on and go about it. Then observe these video advertising fundamentals to help your social media advertising technique.