8 Greatest Interactive Content material Examples in E-mail — Stripo.e mail



Interactive emails have been among the many TOP design traits in e mail advertising and marketing for years.

However now that Google AMP 4 Emails is extensively mentioned, all of us nearly forgot that this isn’t the one strategy to construct interactive emails.

On this information, we’ll present how you can embed the preferred interactive parts in emails with Stripo.

The nice factor is you may construct all these emails with Stripo or simply customise our prebuilt Interactive e mail templates.

We have ready 15 Interactive e mail templates in your comfort


Varieties and use of interactivity in emails

The interactive parts, that we’re going to current right here, render completely properly in main e mail purchasers:

  • CSS-animated button for promo emails;

  • star ranking to let customers fee your providers with out leaving the e-mail;

  • embedded questionnaires for surveys to let customers reply your questions proper in emails;

  • picture carousel to show just a few product gadgets on one display screen in promo emails;

  • picture rollover effect to show product gadgets from totally different angles and their options in promo emails;

  • accordion for all sorts of campaigns to make interactive e mail newsletters extra compact;

  • embedded movies to raised current your new product, to congratulate prospects on holidays, and to clarify to newbies how you can use your instrument;

  • anchor hyperlinks to take customers on to the a part of an e mail they’re concerned with essentially the most.

We didn’t point out countdown timers, personalization, and different parts that assist replace our subscribers with the newest information from Instagram and built-in graphics as they’re context parts in emails. The content material is dynamic, however the adjustments are achieved routinely — no interplay wanted.

We’ll present how you can create an interactive e mail after which will check every of them.

Vital to notice:

It’s generally identified that E-mail on Acid and Litmus are the most effective instruments for testing emails. However they gained’t assist us now, as they supply screenshots solely. Nonetheless, it’s nonetheless cheap to make use of them as they present whether or not the blocks with interactive content material have been eliminated or not.

The one answer to see if a, say, slider works or recipients simply see a static picture, is to check your interactive e mail by sending it out to all e mail purchasers you and your pals/colleagues have accounts with, to all attainable desktop and cellular units. The extra the higher.

Right here is the record of essentially the most used e mail purchasers in November 2020, in keeping with Litmus:

Interactive Email Marketing_Share of Email Clients 2020

Observe: you must also contemplate the mix of units and e mail purchasers.

1. CSS-animated button

CSS-animated buttons. All of us use CTA buttons in emails, why not animate one when recipients mouse over or click on it? It attracts their consideration, provides a shade of gamification, and helps you comply along with your model design if the buttons in your web site are CSS-animated.

(Supply: E-mail from Stipo)

Beforehand, you wanted so as to add a CSS-property to the button within the HTML code editor to animate buttons. Which was not simple.

Final yr, we launched a brand new characteristic — The interactive Button/Spotlight Hovered Button, which adjustments its colours as soon as you place a mouse cursor over it.

The way in which it’s achieved:

  • go to the “Look” tab;

  • then open the “Normal settings” tab;

  • enter the “Button” tab;

  • toggle the “Spotlight hovered buttons” button;

CSS-animated button_Interactive Emails

  • set textual content type, corresponding to font, its sort, and font dimension;

  • set button coloration, font coloration;

How to Build Email with Stripo Setting Colors for the Button

  • these settings might be utilized to all of the buttons in your interactive HTML e mail;
  • achieved.

On this screenshot, the “Button coloration” stands for the first coloration, highlighted button coloration stands for the colour your customers see after they put the mouse cursor over it, and textual content coloration stands for the font coloration.

Time to use a hover impact to your buttons so as to add some enjoyable to emails

2. Star ranking

It isn’t a secret {that a} buyer’s buy needs to be adopted by a survey invitation e mail.

There are just a few kinds of surveys. However the star ranking is the simplest one for customers as they need not go wherever — they fee your providers immediately in an e mail.

Shoppers fee your product/instrument/providers. After all, you and your ESP should put together the “Thanks” touchdown pages. They are often actually quick. The principle aim of these pages is to only acknowledge prospects that you’ve acquired their responses. 

You might also construct two “Thanks” pages. One is for individuals who gave you 4 or 5 stars — right here you simply thank customers. And the opposite one is for individuals who gave you 1-3 stars — right here it’s possible you’ll add a hyperlink to Google Kind the place ask makes use of why precisely they’re they didn’t like your instrument, or inform them you’re sorry they’re so unhappy with it. Remember to contact them shortly to seek out out the rationale.

A good ESP should offer you an in depth report on what number of instances every picture has been clicked.

The way in which it is achieved:

This course of requires three easy steps:

Step 1. Embedding the code

  • drop a 1-column construction in your template;
  • the drag an “HTML” block within the construction;
  • left-click this block within the template to open it;

Click on HTML Block in the Template to Open It_Interactive HTML Email

  • take away the content material of the block and paste in it the embed code given beneath.

    .ranking {
        show: inline-block;
    .ranking td {
        background: #DDDDDD;
    .ranking td:hover,
    .ranking td:hover~td {
        background: #FFE173;
    .ranking td a:lively,
    .ranking td a:focus,
    .ranking td a:visited {
        background: #FDB140;
        show: inline-block;
    .ranking td:lively~td {
        background: #FFCF20;
<desk class="ranking es-table-not-adapt" dir="rtl">
            <td><a href="https://safe.esputnik.com/7nq4mBLee8s" class="esd-frame-element esd-hover-element esdev-disable-select"><img width="42" peak="42" src="https://kvlya.stripocdn.e mail/content material/guids/CABINET_6ca2ce0f0df1dc995059ef62e794b713/pictures/37641586443918323.png" alt></a></td>
            <td><a href="https://safe.esputnik.com/7nq4mBLee8s" class="esd-frame-element esd-hover-element esdev-disable-select"><img width="42" peak="42" src="https://kvlya.stripocdn.e mail/content material/guids/CABINET_6ca2ce0f0df1dc995059ef62e794b713/pictures/37641586443918323.png" alt></a></td>
            <td><a href="https://safe.esputnik.com/7nq4mBLee8s" class="esd-frame-element esd-hover-element esdev-disable-select"><img width="42" peak="42" src="https://kvlya.stripocdn.e mail/content material/guids/CABINET_6ca2ce0f0df1dc995059ef62e794b713/pictures/37641586443918323.png" alt></a></td>
            <td><a href="https://esputnik.com" class="esd-frame-element esd-hover-element esdev-disable-select"><img width="42" peak="42" src="https://kvlya.stripocdn.e mail/content material/guids/CABINET_6ca2ce0f0df1dc995059ef62e794b713/pictures/37641586443918323.png" alt="https://safe.esputnik.com/7nqE9Vq2mes" title="https://safe.esputnik.com/7nqE9Vq2mes"></a></td>
            <td><a href="https://esputnik.com" class="esd-frame-element esd-hover-element esdev-disable-select"><img width="42" peak="42" src="https://kvlya.stripocdn.e mail/content material/guids/CABINET_6ca2ce0f0df1dc995059ef62e794b713/pictures/37641586443918323.png" alt="https://safe.esputnik.com/7nqE9Vq2mes" title="https://safe.esputnik.com/7nqE9Vq2mes"></a></td>

The code was written by our Product Designer Roman Burdyga.

Step 2. Changing the hyperlinks to a “Thanks” web page

Keep in mind we beforehand stated that you’re going to have to construct the “Thanks” web page? We now want so as to add hyperlinks to it in our code.

Exchange the underlined hyperlinks within the code with the hyperlink to the “Thanks” web page. 

Strains 1-2 stand for the celebrities 4 and 5. So right here it’s best to paste the hyperlink to the web page the place you simply thank your prospects for ranking you.

Strains 3-5 stand for the celebrities 1, 2, and three. Right here it’s best to paste the hyperlink to the web page the place you carry your apologies and let customers know your buyer assist workforce will contact them shortly.

Replacing Links in the Code_Interactive Content in Emails

Step 3. Aligning the ranking

To middle align the ranking, you should:

  • open the code editor for the construction with the ranking. To take action, left-click the “Construction” signal within the e mail, then click on on the “Code editor” image above the template;

Working on the Code of Interactive HTML Email_Stripo

  • paste the code given beneath within the “td class=”esd-block-html” line proper above the code you embedded within the earlier step.


Interactive Newsletters_Center Aligning Ratings

Your e mail is able to go.

E-mail purchasers that efficiently handed the check:

This ranking efficiently handed all main e mail purchasers, together with Gmail, AOL, Yahoo, Samsung Mail, and even Outlook each on desktop and cellular units.

Make the most of star scores to seek out out if prospects are glad along with your providers


Though interactive Star Score labored completely properly in all e mail purchasers I may discover to check, nonetheless there are some possibilities that you just may wish to use one other manner of enabling customers to fee you in emails.

Alternatives to Interactive Newsletters_Ratings

(Supply: Actually Good Emails)

The way in which it’s achieved:

  • you insert 5 pictures horizontally;

  • to each picture, you add respective hyperlinks to the “Thanks” pages.

3. Embedded multi-question surveys

If you should ask a lot of questions, it’s best to create a quiz type and embed it in your interactive e mail publication, in order that your prospects don’t have to do any extreme actions — they will vote proper in emails.

Embedded Questionnaires_Interactive HTML Email

The way in which it’s achieved:

when sending the Google Kind your manner, be sure to select “ship through e mail”, then enter your e mail deal with, edit the topic and the message if wanted, as all recipients will see it and tick the “Embody type in e mail” checkbox;


open the shape in your inbox, click-right on the shape, and choose “Examine”. Seek for the desk align=”middle” cellpadding line. As soon as it’s highlighted, hit “CTRL+C” (not right-click after which copy);


  • add a brand new HTML block to your interactive publication template;

  • open it, and erase “Insert your HTML code within the editor” the block has in it;

  • paste the embed code on this block;

  • achieved.

Please, watch the GIF to see your complete “embed survey” course of.

Observe: the survey types embedded in our interactive publication templates are appropriately displayed on all types of units. BUT! The checkboxes are clickable on the desktops solely, whereas on cellular they don’t seem to be clickable.

Subsequently, when opening survey emails on mobiles and tablets, your customers could have the hyperlink to the Google Kind itself (keep in mind, the topic of the shape you specified? That is the title of the hyperlink. — It’s added routinely. Recipients could fearlessly click on the hyperlink to submit their solutions).

Stripo Interactiv Emails Embedded Questionnaire on Mobile

In my case, it says “Christmas Gross sales”.

E-mail purchasers that efficiently handed the check:

  •  Gmail;

  • AOL;

  • Yahoo! Mail;

  • Rambler.ru in Google Chrome, Mozilla Firefox, Safari, Opera.

It really works on desktops solely.

Cellular customers and people recipients who use different e mail purchasers will see the hyperlink. They may even be directed to the Google Kind as soon as they click on the “Submit” button (in Mail.ru, Apple Mail). 

For the customers preferring different e mail purchasers, as a fallback, you may additionally add a hyperlink to Google Kind in your e mail and specify that customers have to click on the hyperlink to take the survey.

Interactive Newsletter Examples_Embedded Google Forms

Please be aware: Presently, Stripo is the one e mail template builder that enables embedding Google Types this manner.

Some e mail template builders gained’t can help you work with open HTML code, others will can help you do it, however their editor alters the embed code and the survey types look damaged even on desktop units.

Embed types in emails to get extra suggestions from prospects


If for some motive, the survey type, embedded into an interactive e mail publication doesn’t work in your ESP or your e mail builder doesn’t permit inserting Google Types, then it’s possible you’ll do this methodology:

Insert a CTA button with the hyperlink that takes your prospects to your web site’s touchdown web page when you’ve got beforehand positioned a survey type.

Stripo How to Make an Interactive Email Alternative to Embedded Questionnaire

(Supply: E-mail from Maybelline New York)

The way in which it’s achieved:

  • create a quiz web page or embed a Google Kind in your web site;

  • add a CTA button in your e mail;

  • wrap the hyperlink within the button.

Observe: you may examine if the hyperlinks work appropriately solely when sending a check e mail to your self or within the preview mode. Hyperlinks by no means work in template editors.

4. Picture rollover impact in emails

By utilizing the picture rollover impact, you may present recipients with a close-up of some merchandise, you may showcase them from totally different angles, cover particulars of the product behind its snippet, and play some video games with recipients when it’s acceptable.

Stripo.e mail affords a completely websafe picture rollover impact that’s appropriately displayed in most e mail purchasers and our distinctive code is supported by all ESPs, together with Mailchimp.

Vital to notice:

The picture rollover impact is supposed for desktop units solely. On mobiles, recipients will solely see the primary picture.

The way in which it’s achieved:

  • add a picture in your template;

  • within the settings panel, toggle the “rollover impact” button;

Stripo Interactive Email Design Button for Rollover Effect

  • add the second picture;

  • achieved!

E-mail purchasers that efficiently handed the check:

  • Yahoo! Mail;

  • AOL;

  • Thunderbird;

  • Mail.ru;

  • Gmail;

  • Apple Mail;

  • Outlook 2003;

  • Outlook Internet;

  • Outlook for Mac.

Please, discover new concepts, suggestions, and necessities for the pictures within the weblog publish, given beneath.

5. Picture carousel in emails

Picture carousel is a really attention-grabbing strategy to show just a few images of product gadgets on one display screen.

You wish to promote the gadgets with costs and descriptions? Then put together them beforehand with any picture editor (Stripo affords its built-in one) — place this data proper on the pictures. Thus, all of your product snippets within the carousels/picture slider/rollover might be informative and distinctive. This fashion you positively can entice inactive customers and at the very least persuade them to click on the buttons if to not convert them into prospects.


(Supply: Actually Good Emails)

The way in which it’s achieved:

  • copy the embed code;

  • in Stripo, drag the HTML primary block and drop it in your e mail template;

  • double-click it to activate the settings panel;

  • insert the embed code.

So, for those who resolve to create an interactive e mail with a picture carousel, you’ll need a third-party instrument to create this interactive content material, or use our ready interactive publication templates with a picture carousel that’s already constructed — you’ll solely have to exchange the pictures and paste your URLs.

Sadly, just some ESPs assist such a interactivity in emails.

E-mail purchasers that efficiently handed the check:

  • Apple Mail;

  • Apple iPhone;

  • Apple iPad;

  • Yahoo! Mail.

Different customers see the picture you’ve set first.

Nonetheless, want extra Interactive publication concepts to make the most of? Hold studying.

6. Accordion

This kind of interactivity in emails is simply changing into standard amongst entrepreneurs. Why can we already adore it? As a result of they’re meant to cover lengthy texts behind bullets, i.e. to avoid wasting treasured area in your emails on mobiles.

You’ll be able to hardly discover such interactive publication examples as a result of only some corporations are courageous sufficient to make use of (learn, their e mail editor is technically prepared to offer) accordions in emails.

I’ve not discovered the embed code on-line that would slot in our editor properly however this Stripo e mail template already has accordion embedded in it. All it’s a must to do is simply substitute the hyperlinks, alter the tabs’ names, and work on the interactive e mail design.

The way in which it’s achieved:

  • open this interactive e mail template within the editor;

  • double-click any merchandise within the accordion you should edit;

  • you may make all of the adjustments to the textual content, font, font dimension, and so on. both within the settings panel, or within the code, as proven beneath:

For extra detailed data on each alternate options, please seek advice from the “Find out how to Add Menu in E-mail with Stripo” weblog publish.

7. Movies embedded in emails

Interactive e mail advertising and marketing may be actually helpful: Movies in emails, as an example, can improve CTR by as much as 85%. And 65% of recipients usually tend to purchase from you when as soon as they’ve a possibility to observe a video concerning the merchandise you promote in emails.

There are 4 methods so as to add video in emails:

  • utilizing a video from Youtube/Vimeo

E-mail shopper reveals simply the thumbnail picture — in Stripo, you may substitute it with any picture you want;

  • importing your video in mp4 format

By doing this, you create an interactive e mail, consequently, the video is performed immediately in recipients’ inboxes;

  • utilizing our code mixture

If an e mail shopper helps interactivity, then customers watch the video within the inbox. If the interactivity will not be supported by the e-mail shopper, then prospects might be taken to Youtube to see the video;

Instruments like Viwomail.com or Liveclicker offer you the embed code.

They, actually, permit embedding real-time movies.

Observe: to keep away from copyright violating, we strongly suggest utilizing solely these movies you’ve got the rights to share.

Importing MP4 video

I uploaded an MP4 video to a third-party web site, then inserted this hyperlink into an HTML block. That is what I deliberate to see:


Our personal video in mp4 format was displayed and even performed in Outlook 2011 and 2016.

Gmail and Apple emails didn’t present it. Boo…

Not the most effective answer to interact your prospects.

Utilizing our code mixture

Our coder helped me, and wrote the next code mixture:

<video poster="https://tlr.stripocdn.e mail/content material/guids/CABINET_f98886e36d3d2f7b2dc5420f03cfb022/pictures/20091519918813053.png" controls="controls" width="100%" peak="176"><supply src="http://techslides.com/demos/sample-videos/small.mp4" sort="video/mp4"><a href="https://www.youtube.com/watch?v=8gqqANVWdjU"><img src="https://tlr.stripocdn.e mail/content material/guids/CABINET_f98886e36d3d2f7b2dc5420f03cfb022/pictures/20091519918813053.png" width="320" peak="176"></a></video>

The primary two hyperlinks are the first hyperlinks. And the final two ones, they begin with <a href>, are the Different hyperlinks. Right here we used two movies — one from youtube and the opposite one was uploaded to a different web site as a result of we wanted an additional hyperlink — and one picture, as the first one and because the Different one. Simply take a screenshot of your video on youtube.

When the first hyperlinks don’t work, our prospects will see the fallback.

For the purity of the experiment, we on function used two totally different pictures in order that we may distinguish which hyperlink and picture labored.

E-mail purchasers that efficiently handed the check:

  • iPhone 7 + performed our movies;
  • Apple Mail performed the movies;
  • Gmail confirmed the preview picture. Solely after I clicked on it, the e-mail shopper confirmed the hyperlink which took me to youtube;
  • Outlook 2011 on MacBook performed my video.


Observe: when including a fallback preview picture, be sure to place the play button over it. In any other case, how would your readers be presupposed to know there’s an embedded video and that they need to click on the picture?

Get essentially the most out of your promo emails with embedded movies


Add the Video block in your template and paste the hyperlink into it. The system will routinely add the alt title, the play button, and the preview picture. In Stripo, it’s possible you’ll even substitute the thumbnail picture with a customized one — and we nonetheless do find the play button over it. 

8. Anchor hyperlinks

Not like all different interactive publication examples, this interactive component will not be meant to entertain your prospects. It’s meant to take them quick to the a part of the e-mail they’re concerned with essentially the most.

(Supply: E-mail from Mercedes-Benz)

The way in which it is achieved:

  • construct the menu in your e mail;
  • now in your interactive e mail, proper above the part of the e-mail a respective menu tab is meant to take customers to, drop the essential “HTML” block. Don’t be concerned. It is not going to have an effect on the design of the template;

Adding HTML Block to Email Templates_Interactive Email Campaigns

  • left-click the HTML block within the template to open the code editor;
  • take away its content material and paste the code pattern given beneath, the place “yourlabel” stands for the title of the required e mail component. In my instance, it’s “yourlabel”. Regardless of what number of phrases the title of the e-mail component has no areas allowed right here;

<a reputation="yourlabel"></a>
  • now return to the menu;
  • open its code;
  • for a mandatory menu tab, as a substitute of a hyperlink enter the title of the e-mail component you’re connecting the menu tab to preceded a hashtag image. In my instance, it will likely be “#yourlabel”;

Connecting Menu Tabs to the Necessary Email Element

  • do the identical to different menu tabs to attach them with respective e mail parts.

E-mail purchasers that efficiently handed the check:

  • Gmail (Internet);
  • Gmail on Androidl
  • Apple Mail;
  • Yahoo! Mail;
  • Outlook.com;
  • AOL.com;
  • Samsung E-mail on Android;
  • Home windows Mail.

Assist customers navigate in your emails simpler

Closing ideas

Interactive e mail campaigns are a great way to enliven your newsletters. This is the reason we consider it’s best to give them a strive. Nonetheless, we all know that creating interactive emails would usually take you longer than common ones. So, we at Stripo constructed interactive templates and likewise did our greatest to offer you mandatory code samples and even examined emails that will help you construct partaking emails sooner.

Allow us to remind you to:

  • make the interactive e mail design easy, as the main target is on interactivity;
  • at all times! ship a check e mail to all of your e mail addresses and units as that is the one strategy to examine whether or not the interactive parts actually work or are simply static pictures.

Create partaking newsletters with our interactive e mail templates