8 Tales Of Hope From The search engine optimization Neighborhood



February 23, 2022, was a daily Wednesday for Ukrainian entrepreneurs and search engine optimization specialists.

We had our morning coffees and did tech audits, constructed some hyperlinks, and revamped a few touchdown pages.

We had been striving for higher visibility and conversions, making an attempt onerous to maintain up with the deadlines, and hoping to succeed in our KPIs.

Then, on February 24, the entire of Ukraine wakened in a newly fragile and terrifying world.

Our plans, aspirations, and priorities had been reworked.

From that day on, the one factor that mattered was saving the lives of our households, serving to these in have to survive the turmoil of struggle, and defending our proper to dwell freely on our personal land.

For this column, my crew reached out to eight Ukrainian search engine optimization and advertising and marketing specialists and requested them to share their experiences within the time since our world turned the wrong way up.

It seems all of them had one factor in widespread: in a shattered world filled with painful uncertainty, they’ve drawn power from serving to others and contributing to Ukraine’s future victory.

Right here is how they’re doing it.

Bringing Correct Information To Russian Folks

Artem Pylypets is the Head of search engine optimization at SEO7, lecturer, and the founding father of an academic YouTube channel “Школа search engine optimization”  (search engine optimization College).

Earlier than the struggle began, Artem’s life was all about doing search engine optimization himself and sharing his data with others.

He led the search engine optimization division at SEO7, ran his YouTube channel referred to as “Школа search engine optimization”  (“search engine optimization College), and carried out on-line coaching on search engine optimization issues.

At present, Artem is doing all the identical issues, however to the sound of artillery shelling.

Battle introduced many challenges to his work. SEO7 crew members are actually scattered throughout Europe since many individuals needed to flee their houses.

They’re making an attempt to streamline their operations, nevertheless it isn’t simple.

Moreover, many SEO7 prospects seized their operations, which left the crew struggling to remain afloat with the few shoppers who goal the U.S. and European markets.

Artem himself stayed within the Kyiv suburbs. He confessed that he’s used to listening to artillery shelling and added that it’s “not that heavy.”

His neighborhood group has arrange roadblocks, and folks guard them in shifts to manage the state of affairs.

Picture supply: Writer. The photograph on the left was taken three months earlier than the struggle began. Artem’s T-shirt says, “Content material will get higher if it comes with a backlink.” The photograph on the proper reveals a roadblock with sandbags, considered one of Artem’s new workplaces.

“It actually pleases me to see how the struggle united my fellow Ukrainians. The way in which we assist one another, the way in which we battle for our land, is simply wonderful.

On the similar time, I need to admit that I’d relatively have a peaceable sky above my head.”

Like many different search engine optimization specialists, Artem determined to make use of his search engine optimization expertise to assist Ukraine win the informational struggle.

His purpose is to assist Russian search engine customers see the true tales of struggle and never the deceitful official propaganda. For this to occur, he has been engaged on bettering the visibility of worldwide media within the Russian SERPs.

When the struggle ends, Artem plans to maintain constructing his enterprise and hopes to launch all of the initiatives he at all times wished to however by no means had the time for.

He’s trying ahead to studying some excellent news – not reporting on mounting casualties and destruction in Kharkiv, Sumy, Chernihiv, Mariupol, and different cities.

All he goals of is celebrating Ukraine’s victory along with his closest pals.

Volunteering 24/7 To Assist These In Want

Andrey Kapeltsov is the founding father of search engine optimization.Capital and a keynote speaker at main search engine optimization, Affiliate, and iGaming conferences in Ukraine. He has spent the final 18 years mastering search engine optimization and is at all times in search of new out-of-the-box methods to maintain up with search algorithm updates.

Since 2015, he’s targeted on the iGaming trade, working because the CMO at main gaming and betting firms.

Due to the precise nature of the iGaming area of interest, search engine optimization has at all times been on the core of each advertising and marketing technique Andrey developed.

As we speak, Andrey is making an attempt to serve his nation and folks in each approach doable.

A few of his firm’s staff lived within the cities ravaged by the Russian military – Andrey helped them escape to a safer place.

As we speak, he continues to assist evacuate folks from the shelled cities on the frontline to a spot to dwell within the central and western elements of Ukraine.

With staff moved to secure locations, Andrey determined to revive his firm’s operations to assist Ukraine’s economic system – his enterprise offers donations to the Ukrainian armed forces.

Additionally, they’ve established a charity basis to assist displaced households and volunteers.

Along with serving to out financially, Andrey and his colleagues spend their evenings at humanitarian assist facilities unloading items.

Andrey says that this sort of bodily exercise works simply in addition to going to the fitness center.

Andrey KapeltsovPicture supply: Writer. Andrey’s portrait in peaceable occasions and pictures from present volunteer actions.

“What fascinates me is how the struggle compelled us to shortly set up complicated processes – it appeared unachievable in occasions of peace.

I nonetheless typically face difficulties discovering explicit army gear, however my pals and new acquaintances at all times assist me out.

I had the pleasure of assembly so many nice folks over the previous weeks.”

Andrey notes that his life earlier than the struggle began appears very distant and blurred. He has a sense that struggle lasts eternally however has discovered a task that works for him and is able to stick with it.

When it’s throughout, Andrey plans to maintain creating his enterprise and actively take part in serving to Ukraine recuperate.

He hopes to spend a while residing by the ocean, the place the one sound can be that of the ocean waves. However first, Ukraine has to win.

Serving to Ukrainian SEOs Discover New Jobs

Olesia Korobka is an search engine optimization entrepreneur operating a number of initiatives earlier than the struggle began. She provided steering and consulting to companies and ran a few her personal initiatives sponsored by third events.

Sadly, she needed to cease working with most sponsors due to their nation of origin.

That left her with largely consulting. She will now sustain with the duties, however for some time couldn’t work due to a sluggish web connection.

Olesia, her son, and her mom had been among the many 4 million Ukrainians who needed to flee their houses.

First, they moved to Poland after which to the Netherlands, the place she may get again to work, which she admitted was difficult.

“My mind was reluctant to give attention to complicated technical duties.

After working in survival mode for some time, the primary time I appeared into coding, I spent a number of hours on a process that took me 5 to fifteen minutes earlier than, and I nonetheless wasn’t certain if I did it proper.”

On the similar time, engaged on her initiatives was one thing she wanted badly. It was the one factor that helped Olesia really feel she was doing okay and making a optimistic influence.

Olesia KorobkaPicture supply: Writer. A selfie comprised of the life ‘earlier than’ on the left, one other selfie made on a bus to Amsterdam (proper), and a photograph taken at a refugee heart.

What impressed her was the brand new mission she organized to assist the Ukrainian search engine optimization group. Because the struggle began, many individuals have approached Olesia asking for assist discovering a brand new job. Many Ukrainian search engine optimization specialists misplaced their solely supply of earnings and felt determined.

That is how Olesia bought the thought to create a list of Ukrainian SEOs that briefly describes their expertise and areas of experience.

She contacted Aleyda Solis with a request to share the itemizing on her Twitter and within the #SEOFOMO publication, and Aleyda kindly supported the initiative.

Then, Olesia began receiving messages from totally different firms open to hiring Ukrainians, so she compiled a list of job openings.

As increasingly specialists and companies joined the initiative, the spreadsheet grew to become messy. So, Olesia is at present engaged on creating a number of web sites concentrating on employers in Australia, the USA, and explicit European nations.

As soon as the websites are up and operating, the job-seeking and hiring course of needs to be a lot simpler.

Olesia goals of the struggle coming to an finish in order that she will return house.

She misses her regular life and the folks.

Olesia provides that many Ukrainians should cope with PTSD as soon as the struggle is over and gained’t lead a traditional life anytime quickly.

Nonetheless, she is set to maintain her chin up and stick with it along with her initiatives. Olesia can also be grateful to everybody who’s supported her up to now weeks.

“Soooooo many individuals are serving to me. It was wonderful and form of even uncomfortable. I’ve by no means had that in my complete life and by no means anticipated that.

I form of really feel a bit responsible, but in addition very grateful. Thanks all in your assist and enter.

I can not at all times discover the right phrases to thank everybody, however I’m tremendous grateful for every part.”

Saving Ukrainian 4-Legged Cuties

Anton Shulke is the Head of Influencer advertising and marketing at Duda.co and livestream manufacturing supervisor.

Since 2015, Anton has held dwell occasions, webinars, and podcasts for main firms within the search engine optimization trade, akin to Duda, Semrush, and Kalicube.

Duda – Anton’s newest office – will not be a Ukrainian firm and wasn’t straight affected (despite the fact that the corporate had a couple of dozen staff in Ukraine).

Anton was provided paid day without work when the struggle began, however he prefers to maintain working, so he’s nonetheless doing one webinar every week.

On prime of that, Anton joined the Ukrainian search engine optimization group to assist the affected folks by making an attempt to rearrange lodging, discover job alternatives, or present direct monetary assist.

Anton was amazed by the response of the Ukrainian search engine optimization group. He at all times believed there have been many good folks however didn’t anticipate to see such overwhelming assist for the much less lucky ones.

Anton added that he felt honored to be part of it.

He additionally began a small charity mission for amassing funds for cat and canine shelters, which you’ll find out about and assist right here.

“I made a decision to assist small shelters as a result of I believed they may very well be beneath the radar of huge charities, which have a tendency to assist kids, refugees, and the military.

I get messages from individuals who run the shelters, and so they appear to be shocked and intensely grateful for the assistance I present, which provides me motivation to proceed.

The onerous half is that whereas initially the response from folks was very optimistic and giving, donations are drying up as time passes.

Nonetheless, I perceive that folks get drained, and I can not blame them.”

Anton ShulkePicture supply: Writer. Anton along with his cat and having his conventional morning espresso

Anton hopes to maintain his job at Duda, however he additionally considers placing extra effort into the charity initiative.

He’ll most likely preserve the cat and canine shelter mission, although the format might change.

One other factor he hopes to do is have a espresso with all the beautiful individuals who message him on Fb.

Day-after-day, Anton publishes a ‘Good Morning’ put up with a #coffeeshot on his Fb web page. In reply, many individuals say they’d like to have a espresso with him.

Defending Ukrainian Land In The Armed Forces

Eugene Lata is the CMO at Lemon.io and an skilled marketer who has spent the final seven years constructing advertising and marketing groups and creating progress methods.

Up till January 2022, he was the CMO at SerpStat, an search engine optimization instrument firm based mostly in Odesa.

He had begun a brand new job on the Lemon.io market not lengthy earlier than the struggle began.

Within the first days of the struggle, Eugene determined to hitch Odesa territorial protection forces, and at present, he’s a member of the 122nd brigade.

As a result of Eugene’s earlier expertise, he grew to become a managing paramedic officer within the materials provide squadron.

This implies he’s accountable for coaching different paramedics and forming particular evacuation and emergency brigades.

Such brigades consist of 1 paramedic and 4 assault troopers. They work on the frontline evacuating wounded troopers and civilians.

Fortunately, for the time being, there is no such thing as a have to evacuate civilians within the areas the place Eugene is positioned.

Along with coaching paramedics, he trains varied army items on NATO’s methodology of offering first assist.

Eugene LataPicture supply: Writer. Eugene serving within the territorial protection forces and a photograph of him and his labrador canine earlier than the struggle began

This isn’t the primary time Eugene determined to hitch the military. Again in 2014, after coming again house from the U.Okay., he spent six months within the Donbas area preventing the enemies with different volunteers who joined the Dnipro-1 battalion.

This was when he began serving to wounded folks as a paramedic.

Eight years later, his earlier expertise allowed Eugene to show different officers to avoid wasting lives.

“What conjures up me is the progress the blokes whom I prepare reveal.

Those that joined simply three weeks in the past with no related expertise and no medical background are actually educated effectively sufficient to offer certified assist. These persons are already evacuating folks and saving many lives within the Mykolaiv and Odesa areas.

Seeing this offers me a way of accomplishment.”

Eugene confesses that he most popular his common job, residing beneath peaceable skies when his largest fear was a wasted advertising and marketing finances or the unfold of the coronavirus.

However till the struggle is over, he can’t think about himself doing something aside from his present occupation.

When Ukraine wins, Eugene can not wait to hug his household, now scattered across the nation.

His spouse and youthful sister volunteer in Odesa, getting the required army ammunition for Eugene’s brigades.

He needs to go on a stroll along with his labrador canine.

Being an avid traveler, he’ll certainly tackle new adventures.

Very first thing, he’ll go to the Carpathian mountains. Eugene hopes for Ukraine to win earlier than the spring ends – then he’ll benefit from the spring greenery whereas watching the dawn.

He’ll even be working loads as a result of rebuilding a rustic takes many sources.

Lastly, he needs to turn out to be a father – he and his spouse had deliberate to begin a household earlier than the struggle broke out.

Combating A Cyberwar By way of search engine optimization Neighborhood Chat

Igor Shulezhko is the CEO & Founder at rankUP and co-owner of Shmeo.Hyperlink. He has been within the enterprise for over ten years as Head of search engine optimization for a number of main Ukrainian manufacturers.

Earlier than the struggle began, he targeted his efforts on constructing his search engine optimization company, rankUp.

His enterprise was doing fairly effectively and boasted a various buyer profile that included startups and SaaS firms, ecommerce initiatives, and information portals.

All these prospects had been from Ukraine, which implies the company wasn’t impacted as a lot as different firms with shut ties to Russia.

Nonetheless, the struggle compelled many companies to place their advertising and marketing spending on maintain. Now Igor is making an attempt onerous to avoid wasting his company.

His crew is at present scattered throughout Ukraine and works remotely.

Igor famous that he can really feel how anxious everybody on the crew is correct now.

“Continuously monitoring the information is extraordinarily exhausting. Moreover, air raid sirens preserve folks awake at evening—usually there are two to 4 sirens per evening with transient interruptions.

All this makes it onerous to focus on your duties. It’s simpler to do search engine optimization when all you want to give attention to is the work.”

Igor ShulezhkoPicture supply: Writer. Igor on his solution to the border and having a meal at a refugee heart

One in all Igor’s initiatives is an search engine optimization group on Telegram, an especially widespread messenger in Ukraine. At present, the group unites about 5,000 folks.

Earlier than, it had extra members, however many Russians left as soon as the group began spreading war-related messages.

Igor regretfully notes that many Russians within the group vocally supported Putin and denied all struggle crimes.

“When the struggle began, we restricted commenting locally and restricted publication rights to admins solely,” he stated.

The concept was to make use of the group chat to ship an important initiatives to its subscribers. They shared hyperlinks to verified charities and particulars on evacuation alternatives, posted lists of Russian websites whose operations they had been looking for to disrupt, and hyperlinks to communities that unfold false information in order that group members may block them.

Igor believes that he and his crew are contributing to successful the cyberwar towards Russia by doing all this.

Igor admits that he misses his peaceable life.

When the struggle ends, the very first thing he’ll do is go to his mother, who lives within the Sumy area.

Fortunately, the city will not be on the frontline, however with Russian troops throughout, it suffers from a scarcity of provides. Evacuation is at present too harmful.

Telecommunications are nonetheless working, so Igor can nonetheless recurrently name his mom.

He goals of seeing her in individual and giving her a giant hug.

Serving to Ukrainian Households In Want

Max Karmazin is the Digital Advertising specialist, Nation Supervisor (Germany) at SE Rating. He returned to Ukraine in November 2021 after residing in Switzerland for seven years.

Max was engaged on his Grasp’s diploma in Sociology and Media Research, working totally different jobs, and touring.

As an expat, he at all times felt he had restricted working hours, earnings, job, and social standing alternatives.

Feeling indifferent, he couldn’t fully embrace the brand new mentality and social guidelines.

Thus, he determined to return to Kyiv, and three months later, the struggle began.

The primary days after the invasion had been robust. Max couldn’t proceed working as a result of he was always distracted by the information.

When he left Kyiv on the third day of the struggle to get farther from the hazard, he felt saving one’s life and leaving countrymen to fend for themselves wasn’t in accordance along with his values.

Doing his common job additionally felt flawed at the moment.

Max determined he would be a part of the military and battle the enemy again or begin volunteering.

This led him to hitch the territorial protection forces, volunteer army items that defend metropolis residents.

He spent a couple of week guarding one of many few open fuel stations, controlling incoming visitors, and conserving order.

Max KarmazinPicture supply: Writer. Max (left) along with his comrade, a 65-year-old veteran of the struggle in Donbas.

“I had this want to show myself that I had the center to hitch the military and doubtlessly sacrifice my life for the nation I really like (and wished to get again to). I assume many males really feel the identical approach on the time of struggle.”

Then the unit was rotated and Max joined considered one of his comrades who was evacuating his household to western Ukraine and Poland a couple of days later.

Max’s new acquaintance had misplaced his job a couple of months earlier than and the household ran out of cash every week into the struggle.

So, Max determined to assist them at the very least financially.

Max was fortunate to have good and caring pals from Switzerland and Germany who had been keen to assist.

They determined that the best choice can be to ship cash on to Max’s account in order that he may present assist to folks in dire want whom he knew personally.

“To this point, we have now helped six households in want, a complete of 15 folks, and the military. It won’t be a lot, nevertheless it’s high quality assist that gives a ample amount of cash for a month or two.”

At present, Max is along with his household. He believes that an important factor he can do proper now’s assist them. He continues working for SE Rating from his house workplace.

Max will proceed working for SE Rating, and would like to see all people again on the workplace after his colleagues return house when the struggle ends.

He hopes the struggle ends earlier than summertime to begin new hobbies: canoeing and rowing.

He goals of rediscovering Ukraine and its stunning rivers along with his pals on tenting and canoeing journeys.

Max additionally plans to begin voice actor coaching as a result of he likes listening to audiobooks and has an appropriate voice. He had deliberate to begin coaching on the sixth of March.

Max confesses that he misses small issues from his life earlier than, akin to going to the films with pals, having a coriander omelet for breakfast, exercising on the fitness center, and having an extended scorching bathe.

Whereas the longer term stays unclear, he believes he’ll have the ability to fulfill his goals, from shopping for a automobile and happening a street journey along with his pals to beginning a household.

And he believes that each one his goals can come true right here, in Ukraine.

Constructing A Robust Neighborhood Of Advertising Heroes For Mutual Assist

Yurii Lazaruk, is the founding father of a number of well-known Ukrainian search engine optimization communities, akin to search engine optimization Membership UA, SalesHero, CPC Actual Speak, and Advertising Membership UA, and a group growth skilled.

Earlier than the struggle began, he used his communities for connecting Ukrainian specialists. Yurii helped them share experiences and get notable profession progress.

Yurii LazarukPicture supply: Writer. Yurii carrying a sweatshirt along with his model’s emblem.

After the primary day of the struggle, Yurii set all his earlier initiatives apart. He determined to unite all the energetic members of his quite a few communities into one group referred to as Ukrainian Hero Assist.

The purpose of the brand new group was to convey collectively Ukrainian search engine optimization folks to assist one another, share important info, and assist the military and your entire nation.

Yurii himself wanted help discovering a job to assist his household.

And he discovered one because of David Spinks, a co-founder of CMX, the world’s largest community for group professionals.

Yurii now works as a part-time advisor, offering steering on group growth to Domesticate, an AI-powered teaching platform.

Yurii appreciates the chance to make use of his expertise to make U.S. communities thrive.

However since it isn’t a full-time job, he’s nonetheless in search of extra alternatives.

Yurii can also be making an attempt to assist his fellow group members by amassing requests from search engine optimization, PPC, advertising and marketing, and gross sales specialists, and discovering them jobs with the assistance of worldwide specialists communities and nice folks inside them.

So, if by any likelihood you’re at present in search of a digital advertising and marketing specialist and are prepared to assist Ukrainians, you’ll be able to contact Yurii, who will fortunately share contacts with you.

All Yurii goals of is for the struggle to be over.

He aspires to create an much more highly effective digital group in Ukraine, discover extra worldwide shoppers to work with, make some huge cash, and rebuild the nation!

How You Can Assist Colleagues In Ukraine

Search Engine Journal has shared a group of causes in search engine optimization Neighborhood Assist For Ukraine & How You Can Assist.

The SE Rating crew has a useful resource on how one can assist Ukrainians right here, as effectively, that we’ll be conserving up to date.

Picture supply: Created by creator, 2022.