Again in October, Apple made its new AirPods 3 official, following many months of leaks, rumors, and hypothesis. These being the most recent in a line that began with the unique AirPods, the primary mainstream true wi-fi earbuds, you’d assume that they’d be extremely profitable, sales-wise – however apparently not.
In keeping with famed analyst and connoisseur of all issues Apple Ming-Chi Kuo, the AirPods 3 are a part of a “failed product segmentation technique” for Apple. Demand for them is allegedly “a lot weaker” than it’s for the AirPods 2, and as such, Apple is claimed to have reduce orders of AirPods 3 from its suppliers by over 30% for the second and third quarters of this yr (April to September time-frame).
Apparently Apple might discontinue the unique AirPods Professional instantly after the AirPods Professional 2 are going to be launched (someday within the second half of this yr), so as to keep away from “repeating the identical mistake”.
The AirPods 2 have remained on sale after the AirPods 3 launched, and are nonetheless out there to at the present time. Unsurprisingly, they’re additionally cheaper, by $50 – $129 in comparison with $179. This leaves the AirPods 3 in a bizarre center floor between the AirPods 2 and the AirPods Professional – positive, the Execs are much more costly, however no less than they provide an in-ear match and lively noise cancelation.
So we’re prepared to take a position that those that need the last word Apple earbuds go for the Execs, whereas those that need an affordable pair of Apple earbuds choose the AirPods 2. See the issue?