Amenitiz will get $30M for SaaS it payments as ‘Shopify for motels’ – TechCrunch



Barcelona-based Amenitiz, which sells software-as-a-service for streamlining the administration of unbiased motels and B&Bs which it shorthands as ‘Shopify for motels’, has closed a $30 million Collection A a number of months after it introduced a $7.5M seed.

The most recent spherical is led by VC agency Eight Roads, with Chalfen Ventures and present traders Level-9, Backed and Otium Capital additionally taking part.

The 2018-founded SaaS maker isn’t disclosing its valuation for this increase however says it’s scaled its property administration system (PMS) SaaS bundle to serving 4,000+ properties throughout 37 nations — up from 3,000 final November.

In addition to enabling day-to-day ops, similar to visitor administration, communication and invoicing — together with Amenitiz’s personal model cost module — the totally built-in software program platform features a web site builder and a channel supervisor, the letter designed to assist unbiased motels and visitor homes to remain on prime of a number of third celebration platforms the place their property could also be marketed (e.g., Expedia and so forth).

It additionally connects clients to a market of third celebration software program instruments to cater to further necessities they could have.

The brand new funding shall be used to develop into extra European markets and launch extra merchandise on its platforms — together with additional scaling the scale of Amenitiz’s staff, with a plan to develop from 150 folks to round 350 by the top of this yr.

Alexandre Guinefolleau, CEO of Amenitiz, advised TechCrunch: “After we raised our seed spherical with Level-9, we did it with very particular objectives in thoughts. We wished to construct our internationalisation playbook with the opening of Spain and Italy, launch AmenitizPay to simplify the way in which our motels handle funds and begin recruiting some robust management whereas additionally scaling the staff (which now we have carried out from 30 to 150 staff in 2021).

“With all these packing containers ticked and seeing robust investor curiosity, we determined that now could be an excellent time to speed up, increase one other spherical and hold scaling in Europe.”

Amenitiz already has some clients for its SaaS exterior the area however France was its first market of focus and it’ll proceed to direct useful resource on increasing in Europe for now.

It notes that the area has some 700,000 motels, mattress & breakfast and trip leases, 80% of that are unbiased properties of fifty rooms or much less — which means they fall into the unbiased section Amenitiz is focusing on.

“France was our preliminary market (and the one one we targeted on for the primary three years). Since then, now we have seen a implausible response from Italy and Spain, which we launched in 2021 with comparable acquisition metrics and preliminary progress,” says Guinefolleau. “The plan is to deal with Europe for now because it’s one of many largest tourism markets on this planet however to rapidly develop into new continents within the coming years (US & LatAm as a primary growth almost certainly).”

With the brand new funding, Guinefolleau says Amenitiz is focusing on launching within the UK, Eire, Portugal, Germany and “probably” Greece — which he notes that, together with its present markets, symbolize 90% of the European tourism market.

On the product dev entrance, he says they’ll be including extra options that hold serving to making hoteliers’ processes “sooner and smoother”.

“Nonetheless, essentially the most notable shall be our Income Administration System, permitting hoteliers to automate their pricing technique primarily based on their previous occupancy and market knowledge,” he provides.

Amenitiz’s SaaS basically replaces the performance of 3-4 totally different suppliers for goal indie hoteliers — centralizing all that tooling on a single platform with a purpose to streamline the admin burden.

“In Europe, most of our aggressive market is product of very native, legacy suppliers, normally nation and even, in some circumstances, region-specific,” says Guinefolleau. “In France, it might be the likes of EviivoVega (PMS), MisterBooking (PMS), Reservit (Channel-manager & Reserving-Engine) and loads of small, native WordPress businesses constructing web sites.

“Globally our largest competitor could be Cloudbeds which is US and LatAm targeted however gives an analogous suite of merchandise.”

Commenting on the Collection A increase in a press release, Lucile Cornet, accomplice at Eight Roads and likewise now an Amenitiz board member, mentioned: “Amenitiz has proven spectacular momentum regardless of the pandemic. This exhibits how a 10x higher product, which is intuitive and straightforward to make use of, can rapidly obtain product-market slot in a sector that has seen little or no innovation previously few many years. We’re excited to work along with Alex, Emma and Fred.”