For over 50 years, Castorama has been serving to the French to alter their lives. In 2021, with its new signature “Change makes us transfer ahead”, the corporate has come to affirm its want to make every of those modifications a chance to stay higher at house and extra responsibly. This dedication is true to the model’s values and can be embodied from 3 April by a brand-new promoting marketing campaign that’s each impactful and heart-warming. By focusing the movie on their CSR actions, Castorama is reaffirming its ambition to help accountable consumption and the event of extra sustainable and ecological properties.
The beaver, Castorama’s favorite animal, is again within the highlight with a brand new movie, each emotional and humorous, to disclose the corporate’s accountable dedication. This new opus is anchored in actual life, with a easy, comical and pleasant tone, and celebrates constructive change in all humility!