Efficiency Max Now Supported In Google Advertisements Editor v2.0



This previous quarter, Google has pushed the adoption of certainly one of its latest marketing campaign sorts: Efficiency Max.

Up till now, these campaigns might solely be created within the on-line Google Advertisements interface. On March 29, Google launched its Editor v2.0 to assist this marketing campaign kind.

New Supported Options

Efficiency Max assist just isn’t the one replace to Google Advertisements Editor. The important thing updates of this model are:

  • Efficiency Max marketing campaign assist
  • Conversion Actions group
  • Marketing campaign-level overviews
  • Mixed segments assist
  • Asset reporting
  • Customized motion triggers assist

Let’s dive into these options.

Efficiency Max Assist

The primary enhancement to Google Advertisements Editor is the assist for Efficiency Max campaigns. This implies now you can create and edit Efficiency Max campaigns within the offline Editor program.

This enhancement saves you time when creating new campaigns, or needing to make fast edits to them.

Conversion Actions Group

Google Advertisements Editor v2.0 will now assist conversion objectives. This implies you’ll be capable to change purpose settings and apply them at both the marketing campaign or account stage.

It’s additionally a straightforward view on understanding which conversions belong to which campaigns, making the method of enhancing them a lot simpler.

Marketing campaign Overview

Within the overview tab in Google Advertisements Editor, you’ll now be capable to see comparable overviews which might be at present within the on-line interface. A number of new overview playing cards that had been added are:

  • Customized guidelines
  • Optimization rating
  • High campaigns

Mixed Segments

One other large replace to Google Advertisements Editor v2.0 is the power to create and edit mixed segments. Beforehand, this might solely be completed in real-time within the on-line interface.

Asset Efficiency

With the brand new asset assist in v2.0, you’ll be capable to get experiences in your totally different property. Particularly with the default responsive adverts in each Search and Show, this characteristic might help you examine property of the identical kind without delay.

This assist can in the end pace up the analyzing technique of your campaigns, that means you’ll be able to spend extra time making actionable optimizations.

Customized Motion Triggers

Automated guidelines or duties have solely been capable of be created on-line, up till now.

You now have the power to run customized guidelines when occasions or situations happen that you just specify. This could possibly be something from a bid adjustment on key phrases or advert teams, to pausing complete campaigns primarily based in your thresholds.


If you happen to’re used to working within the Google Advertisements Editor, now could be the time to improve to model 2.0. With the addition of those options and assist, you’ll spend much less time switching forwards and backwards between platforms and fewer on repetitive duties. Alternatively, you’ll spend extra time specializing in the evaluation and technique of the account.

Supply: Google

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