FedEx Movie Advert By BBDO: Now Meets Subsequent

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As we method Earth Day in April, FedEx and BBDO New York are launching a brand new movie within the The place Now Meets Subsequent marketing campaign referred to as ‘Camper Scouts’, centered on sustainability.

This charming new spot includes a camper scout troop who unfold the phrase a few sustainable tenting provide retailer to their whole international community after seeing a brand new FedEx EV parked out entrance. Such a dramatic improve in attain will be problematic for small companies who usually are not ready. Good factor FedEx has the community to assist them ship worldwide, whereas additionally making sustainability a precedence with extra electrical automobiles and new reusable packaging. These sustainability efforts are a part of the model’s bigger 2040 aim for carbon impartial operations.

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