Girls within the Metaverse: Ekin Eriş of Infinite Arcade



Ekin Eriş — one of many Core Contributors of blockchain gaming platform Infinite Arcade — has bold plans to affect wider gaming audiences, assist type larger communities for informal avid gamers and function a frontrunner within the Web3 neighborhood.

As a part of our ongoing collection, we just lately sat down with Ekin to debate her entry into the blockchain gaming business, her plans to leverage Infinite Arcade as a frontrunner within the Web3 and gaming areas and the way she hopes to see the web turn out to be extra equitable and numerous, with larger alternatives for ladies in gaming and tech.


Ekin began her roots within the sciences, however ultimately shifted her focus in the direction of advertising and marketing and enterprise technique. After subsequent ventures in e-commerce and journey, she ultimately landed a place within the adtech discipline. 

The pandemic sadly compelled her earlier firm to close down, proper earlier than she was launched to the management staff at Coda — a good UK-based cell video games publishing platform. It was right here the place she obtained began within the gaming area, rapidly serving to the corporate increase their progress operations and tech staff and in the end scaling their general progress technique. She additionally participated within the early stage of their pipeline, serving to their staff discover new concepts for video games, artistic briefs and newly-tested ideas.

Extra just lately, the Coda staff has launched their first Web3 venture — Infinite Arcade. The platform presently has plans to double the dimensions of its staff throughout the subsequent 12 months and see extra expertise come to the fore.

About Infinite Arcade

Infinite Arcade is a brand new gaming ecosystem the place gamers can faucet right into a portfolio of video games — starting from puzzle video games, runner video games and motion video games (to call a number of). In all, gamers have the chance to play and earn throughout a large portfolio of decisions all through the larger ecosystem. Gamers may add worth to every recreation by any NFTs they personal.

From a creator and recreation developer’s perspective, Ekin says that their staff has seen a substantial amount of curiosity from informal recreation studios. Since becoming a member of Coda, she’s had entry to over 15,000 studios inside their larger community — giving her larger perception on the place the sector goes and what recreation builders are working in the direction of. 

Ekin claims that there’s a burgeoning curiosity from the creator neighborhood to enter the Web3 area. Nonetheless, she additionally notes a conundrum — that smaller studios typically don’t have the correct quantity of experience or funds to get their initiatives off the bottom. “It’s actually laborious to kickstart a neighborhood from the ground-up, with design and economic system round it — and this additionally comes up with recreation mechanics.”

In response, she hopes that Infinite Arcade’s mannequin can supply builders a neater approach to onboard their current video games, along with offering a means for them to convey their blockchain video games into the Web3 world with out trouble. To realize this, their staff provides straightforward implementation of their SDK into their video games — in addition to a platform the place NFTs may even be accessible to entry inside their play-to-earn mechanics.

“They don’t must design the economic system or assume by how the in-game mechanics work,” Ekin explains. “We cowl all of that.”

Infinite Arcade can also be constructing a design that goals to embody the creator’s area, for each builders and NFT artists. This framework might be open to each third-party blockchain initiatives and NFT collections. With this, she’s additionally leveraging Infinite Arcade’s enterprise mannequin to construct a greater neighborhood inside Web3 — notably a neighborhood the place gamers are capable of work together one-on-one with recreation builders who create throughout the area. 

Serving to avid gamers embrace blockchain

It’s a identified undeniable fact that avid gamers have struggled to just accept blockchain. Actually, forward of the 2022 Recreation Builders Convention, 72% of surveyed recreation builders claimed that their studios had little-to-no curiosity in cryptocurrency as a type of fee — whereas 70% of respondents claimed that in addition they weren’t keen on NFTs. Nonetheless, regardless of present frictions between the 2 areas, Ekin stays optimistic about this “as soon as in a lifetime change” and asserts that we are going to at some point see these worlds come collectively.

“It’s fairly apparent that some individuals are resistant to vary usually and Web3 is a big shift from what we’ve been residing by in our era,” she remarks. “So it’s fairly comprehensible for some folks to be fully towards it and even take a impartial stance.”

Relating to Web3 and blockchain gaming, she raises that we will see that the proof of idea works: “We will see this in profitable video games like Axie Infinity and The Sandbox — the place there are 2 million play-to-earn gamers already. So there’s a sluggish and regular adoption that’s taking place proper now.”

Ekin aspires to position Infinite Arcade into the entrance row of this shift. By the tip of the 12 months, she hopes that there might be as much as 200 video games within the system — together with hundreds of thousands of current informal avid gamers at their helm. “It’s in these little areas the place we’ll implement these cues for informal avid gamers to get uncovered to the programs and get to see the adoption. Then, slowly folks might be extra open to interacting with NFTs and digital tokens.”

With the correct expertise and know-how in place, Ekin additionally claims that Infinite Arcade might be well-equipped to be one of many pioneers of gaming throughout the blockchain area. Offering a neater means for gaming studios to adapt their video games to blockchain know-how will thereby enable them to realize higher tokenomics and in addition work together extra simply with their customers. Additionally, since video games are provided to a number of gamers, there may be utility that can be utilized throughout their larger portfolio for NFTs.

A greater future for ladies in gaming

Ekin is optimistic that we are going to at some point see extra girls turn out to be keen on working for gaming firms, along with seeing extra job alternatives seem throughout the business because it grows. In Turkey, the place she’s primarily based, she’s seen giant communities of gaming and feminine expertise begin to proliferate. For instance, she notes new research tracks opening in universities — the place girls can now “spend money on themselves earlier on of their careers.”

When talking about what can successfully drive this alteration, she’s a agency believer that ladies in gaming would be the ones to shift these dynamics. “Even when we don’t see girls in management positions now, quite a lot of them are getting into the area with unbelievable expertise to supply — and I consider we’ll at some point see them enter these greater rank positions sooner or later.”

Her recommendation? She encourages all girls within the Web3 area to “be energetic of their neighborhood, speak about their experiences, be susceptible, actively search new expertise and create consciousness inside their management groups on gender equality.”

Envisioning a extra equitable Web3

It’s a harsh truth that almost all gaming industries are nonetheless male-dominated (as of 2020, a reported 70% of people that work within the UK video games business had been males). Ekin additionally makes observe of those skewed numbers. She hopes to steer by instance, be energetic throughout the gaming neighborhood and appeal to new expertise throughout the area as early as potential.

“There are quite a lot of unbelievable girls on the market who should not pleased with their present roles and who wish to change profession paths,” she says. “Web3 general would profit from these abilities — particularly girls who’ve backgrounds in digital industries.”

On the finish of the day, she believes that there’ll at some point be a “Web3 model of something” that we’re seeing within the digital area proper now — in the end making it extra equitable and ripe for extra alternatives for ladies in tech. She additionally claims that the time to take a position on this aim is now, on condition that the area remains to be at a crucial creating stage — one thing that presently makes it particularly artistic and numerous at this level within the timeline. “This makes it a superb constructing block for the long run, when there might be extra expertise and adoption coming into the area.”

Moderately than wide-scope concepts and envisioning an idea the place everybody will reside inside a metaverse area, she’s centered on extra sensible and short-to-mid time period enhancements — such because the idea of digital worlds that may be accessed by cell gadgets (corresponding to smartphones and tablets) — as these mediums are extra broadly accessible to mass audiences worldwide.

A shift in the direction of larger blockchain adoption

Will we at some point see avid gamers turn out to be extra receptive to blockchain gaming? 

Ekin believes that the most important change will come when mass gaming audiences enter the Web3 area. Taking into consideration a present estimated variety of 3 billion avid gamers globally, she asserts that when this occurs, blockchain gaming will now not be totally depending on the play-to-earn side. Whereas there might be gamers with incomes as their foremost motivation, there may even be different gamers who might be drawn to initiatives merely because of the high quality of the expertise — “hopefully to the extent the place they wish to spend money on these video games with out anticipating a brief time period guarantee, as a result of the economies of the play-to-earn mannequin [will be] depending on gamers who see this as a each day job.”

Ekin says she hopes to see the gaming business turn out to be higher geared up to tackle that problem and turn out to be higher poised to affect mass audiences to make these adjustments. She continues: “The metaverse idea has been current in video games for years now, so it’s not a brand new concept for avid gamers in that area — they’re used to being in a world the place belongings are traded.”

Furthermore, she provides that this shift “will enable initiatives to have extra sustainable economies, as a result of they are going to be balancing forces. That may drive hyper-growth, as a result of that would be the level the place we may have the mass adoption. That’s going to be an thrilling time — and I’m trying ahead to it.”

She additionally feedback about her hope to see larger interoperability in Web3 areas — the place belongings may be moved from one world to a different in a seamless means and the place they’ll nonetheless retain their worth. This, she provides, needs to be coupled with extra collaboration between blockchain initiatives. She notes how blockchain initiatives are presently extra siloed, however that at some point she believes we’ll see extra collaboration throughout the area, with extra utility for asset homeowners and new worth flows.

Lastly, Ekin additionally says she is happy to see extra worlds type their very own digital economies with their tokens and NFTs, hoping that they’ll supply a variety of options — from leisure and media to gaming to schooling and trend. “There are clearly initiatives which have established some or most of those facets, however the expertise itself is in its early phases — whether or not that’s within the high quality of the sport or the social experiences. There’s room for enchancment and I’m very keen on seeing that.”

What’s subsequent?

Going ahead, Ekin hopes to collaborate with current gaming and Web3 initiatives. She notes that the potential for folks to buy NFTs from different initiatives after which switch them into Infinite Arcade “will add extra alternatives and worth for asset homeowners.”

She’s additionally trying ahead to seeing how new initiatives will come into the Web3 area — corresponding to the place there could also be areas to merge the sectors of gaming and schooling. “It’s a really thrilling time proper now,” she says, “as a result of with the pandemic, we’ve seen that the schooling of something may be accessible by the web.” In gentle of this, she notes the probability that we are going to see a combining of those worlds — which can hopefully result in many extra initiatives and visions. In all, she’s thrilled to see how Web3 will remedy these points over time.

Infinite Arcade may even be launching its personal token — $TIC (Token of Infinite Selection) this upcoming Could.

To take a look at Infinite Arcade’s present lineup of video games — together with their Gamer NFT Genesis Assortment, which can go on sale March thirtieth — be sure you go to their web site and Twitter web page to study extra and get the most recent updates. For the most recent information and sneak peeks, customers may be a part of their neighborhood on Discord.