In Indonesia, Google Search information confirmed misinformation spreading across the Covid-19 vaccine making folks vaccine-hesitant. Google realised that simply entry to verified info wasn’t sufficient to maneuver the needle.
Our resolve? When doubtful, folks typically depend on Google Search peer opinions earlier than making a call and we considered utilizing this behaviour to persuade Indonesians to take the vaccine. As Google Search information revealed trending fears, we mapped them in opposition to credible first hand tales of customers who took the vaccine, to create the first-ever opinions of the Covid-19 vaccine. These frank however compelling opinions from moms, seniors, caregivers, breadwinners and extra have been delivered contextually throughout audiences so their message was relatable to the best folks and it moved Indonesians to get vaccinated in giant numbers.