Google Enterprise Profiles new emergency assist attributes for Ukraine assist



Google Enterprise Profiles is rolling out a brand new enterprise attribute beneath a brand new class known as “emergency assist” the place you possibly can say if your small business or group accepts donations, employs refugees, wants volunteers or presents free services or products.

What it seems to be like. Here’s a screenshot from Krystal Taing on Twitter of the brand new attributes:

The way to entry it. You might be able to entry these new attributes by logging into your Google Enterprise Profile account, clicking on the “Information” tab after which scrolling right down to edit your “Attributes.” All you could do it click on on the pencil icon to open up the out there attributes to your small business.

Don’t see it? If you don’t see it, you aren’t alone. I personally don’t see this in for my enterprise itemizing and I think lots of you don’t both. It may be a sluggish rollout of this attribute or it might be solely out there to sure kinds of companies or organizations or to sure companies or organizations in particular areas.

Partoo famous that these attributes are usually not out there for all industries, plus extra of that is famous on the Google weblog submit right here. Ben Fisher informed me that is restricted to Ukraine and surrounding areas and shared this lodge particular assist doc from Google.

Resort lodging. This week, Google additionally launched new attributes for lodge listings in Google Resort search to outline if they’ve free or discounted rooms out there for these displaced from Ukraine. Here’s a screenshot of that:

Why we care. This can be a superb method so that you can spotlight how your small business or group might help refugees and basically with the Ukraine disaster. As well as, your small business or group might even see particular icons of their enterprise listings in Google Maps and Search when these attributes are added. I’ve but to see how these attributes are mirrored to searchers on the frontend.

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Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry’s private weblog is called Cartoon Barry and he could be adopted on Twitter right here.