Gymshark, the health group and attire model, at present publicizes a brand new marketing campaign with skilled fighter and Gymshark athlete Ryan Garcia forward of his comeback battle on April ninth. Gymshark has teamed up with artistic assume tank PRETTYBIRD to create a transferring three-minute movie, directed by Jess Kohl, to inform Ryan’s unbelievable story and journey and showcase the themes of household, conditioning and ambition.
Ryan Garcia is extensively considered one of the thrilling fighters in boxing at present with an expert report of 21 wins and no losses. Nonetheless, shortly after really saying himself on the boxing scene with a shocking win towards Nice Britain’s Luke Campbell in January 2021, “King Ry” introduced he was searching for assist for anxiousness and melancholy and was placing his profession on maintain.
The marketing campaign celebrates Ryan’s capacity to beat the adversity he has confronted, each out and in of the ring, and construct resilience as he gears up for his comeback battle towards Emanuel Tagoe at San Antonio’s Alamadome on ninth April. Within the movie, Ryan appears again at his progress and credit his household as his assist system. With the message of proudly owning the journey, not the vacation spot, and the facility of perseverance, the marketing campaign serves as an extension of the synergy between Ryan and Gymshark. Via a voiceover by his father, the marketing campaign highlights the significance and influence of household and group.