How A lot Influencers Get Paid on Instagram, TikTok, and YouTube



  • Influencers receives a commission various methods, from sponsorships to advert income.
  • How a lot creators earn is determined by components like following dimension, engagement, and content material class.
  • We spoke with dozens of influencers who shared how a lot cash they’d earned on social media.

Influencers earn cash various methods, from sponsorships to promoting merchandise.

How a lot cash completely different creators make is determined by quite a lot of components, from content material class to what platform the influencer is outstanding on. 

For Jehava Brown, a stay-at-home mother who runs a full-time influencer enterprise, her month-to-month earnings comes from working with manufacturers like Walmart, Amazon, and Disney on paid partnerships.

Brown has 196,000 followers on Instagram. She lately instructed Insider that she prices a mean $5,000 for a single Instagram publish and $3,000 for an Instagram Story.

Insider has spoken with dozens of different influencers on Instagram, YouTube, and TikTok about how a lot every of them makes from movies, sponsorships, and different income streams.

Here is a breakdown of our protection:

Jehava Brown

Jehava Brown.

Jehava Brown

Many influencers depend on sponsored content material — from a set of Instagram posts and Tales to a devoted YouTube video selling an organization — to earn cash.

Charges for most of these model offers range primarily based on an influencer’s engagement charge, platform, and different components like utilization rights.

Here is a breakdown of our protection of how a lot influencers make for model offers and sponsorships.




Some influencers use platforms like and ShopStyle to generate affiliate hyperlinks, or low cost codes offered by manufacturers, to earn a proportion of gross sales. 

Learn extra about how a lot influencers make from associates:

Social-media stars are more and more leveraging their presence on-line to create client merchandise to promote on to their followers.

Influencer-lead DTC manufacturers first started popping up earnest in 2012, with firms just like the health program, “EmFitChallenge”; the cellphone case firm, Wildflower Circumstances; and the cold-press juice line, Suja.

Learn extra:

Resale apps like Poshmark, Depop, and Etsy have grow to be profitable small companies for a lot of creators, notably on Instagram. 

Learn extra:

One of the crucial fashionable methods to earn cash as a TikToker is by selling songs in movies. Music entrepreneurs and file labels repeatedly pay TikTok customers to publish on the app in an try to make a brand new monitor go viral. 

Learn extra about how TikTok creators earn cash from music promotions:

Getting suggestions through Instagram Badges

In 2020, Instagram introduced “Badges,” which permits followers to tip creators who livestream on the app. Instagram additionally began paying some creators who use Badges with “Bonuses” in June.

Learn extra:

Graham Stephan

Graham Stephan.

Graham Stephan

Many YouTube creators earn cash off the adverts that play of their movies and obtain a month-to-month payout.

Creators who’re a part of the Accomplice Program can monetize their movies with Google-placed adverts. Creators should have at the least 1,000 subscribers and 4,000 watch hours previously 12 months to use for the Accomplice Program. Google then pays creators 55% of the income their channels earn from the adverts that run on them.

Here is a breakdown of how a lot cash YouTubers make in a month from the Accomplice Program:

YouTube’s central creator monetization metric is referred to as income per mille (RPM). That charge reveals how a lot income a creator earns per each 1,000 video views (after YouTube’s 45% minimize). No creator constantly makes the identical charge, which is determined by components just like the viewers and advertisers the video attracts.

Here is a breakdown of how a lot cash some YouTubers have made for 1,000 views (RPM), for 100,000 views, 1 million views, and probably the most they’ve constructed from a single video: 

Symphony Clarke Thrift TikTok

Symphony Clarke.

Symphony Clarke

To earn cash straight from TikTok, customers should be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views within the final 30 days. As soon as they attain that threshold, they’ll apply for TikTok’s Creator Fund by the app.

Learn extra about how a lot TikTok creators make from the Creator Fund: