Acquisition equips publishers with strong instruments that assist deal with shoppers’ altering attitudes in the direction of conventional promoting, leading to extra environment friendly partnerships and income
London, UK — impression.com, the world’s main partnership administration platform driving partnerships for greater than 2,000 manufacturers, immediately introduced that the corporate has acquired Pressboard, the premier analytics and reporting platform for branded content material. This acquisition empowers publishers to jumpstart and scale their content material partnership alternatives, and allows extra strong partnership alternatives between publishers and types to drive effectivity, income, and additional speed up the expansion of the partnership financial system.
Within the fast-evolving promoting business, publishers are repeatedly confronted with distinctive challenges as conventional promoting is in speedy decline and shoppers’ use of ad-blockers are on the rise. This evolution led to an approximate $20 billion valuation for the branded content material market in 2021, with 88% of publishers driving a lot of their income from this supply, second to show promoting. Because the digital panorama evolves, so should publishers’ skill to adapt to the altering behaviours of immediately’s trendy shoppers.
“impression.com’s acquisition of Pressboard aligns with our mission to revolutionise and energy the partnership financial system. To reach this extremely aggressive panorama, publishers, manufacturers, and companies should be geared up with best-in-class expertise to drive worthwhile income,” stated David A. Yovanno, CEO of impression.com. “The way forward for commerce is content-driven, and this acquisition permits for extra publishers to fulfill the calls for of immediately’s digital shoppers with genuine experiences that ship actual outcomes.”
Pressboard gives a complete suite of instruments to measure sponsored content material, eCommerce, and social media packages. Via highly effective integration capabilities, Pressboard gives content material creators with granular insights in a single single dashboard. From reporting automation to marketing campaign execution and evaluation, Pressboard allows content material studios to run extra effectively than ever earlier than to unleash most incomes potential.
“We’re thrilled to mix forces with impression.com and proceed to construct the instruments that permit publishers to associate with their advertisers and create highly effective and fascinating branded content material packages for his or her audiences,” stated Jerrid Grimm, Co-founder of Pressboard. “Pressboard, mixed with impression.com, is uniquely positioned to assist our companions capitalise on this huge market alternative. Collectively we’ll assist publishers maximise profitability by producing significant connections with shoppers.”
With this acquisition, Pressboard joins Trackonomics to create a sturdy and holistic writer answer to energy and scale their sponsored and commerce content material packages.
“At Hearst, and throughout the publishing business, branded content material is the product that’s essentially the most talked about. We acknowledged this development early on and created Hearst StoryStudio, which continues to set new income data annually,” stated Alison Pfaff, President at Hearst StoryStudio. “It is a sensible acquisition by impression.com as publishers will proceed to search for alternatives to create genuine content material that resonates with shoppers and, in flip, transfer away from extra conventional promoting ways that make shoppers flip a blind eye.”
impression.com, the world’s main partnership administration platform, is remodeling the way in which companies handle and optimize all varieties of partnerships—together with conventional rewards associates, influencers, commerce content material publishers, B2B, and extra. The corporate’s highly effective, purpose-built platform makes it simple for companies to create, handle, and scale an ecosystem of partnerships with the manufacturers and communities that clients belief to make purchases, get data, and entertain themselves at residence, at work, or on the go. To study extra about how impression.com’s expertise platform and partnerships market is driving income progress for international enterprise manufacturers resembling TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s, go to www.impression.com.
Pressboard, the premier analytics and reporting platform for branded content material, empowers publishers and media corporations to scale their content material packages, precisely measure their success and delight their advertisers. With Pressboard, publishers together with NBCUniversal, Hearst, DotDash, Bustle Media Group and extra can handle, measure and report on branded content material, native promoting, eCommerce and social media in a single unified dashboard.
Pressboard was based in Vancouver, Canada in 2014 by Jerrid Grimm and Tiam Korki. To study extra go to www.pressboardmedia.com