Movistar Built-in Advert By Havas Group: Minute 8: the minute of silence that began the dialog



As a part of the Worldwide Day of Non-Violence In opposition to Girls, Movistar along with Havas+ launched the motion ´Minute 8: the minute of silence that began the dialog´.

Based on the ONU, a lady dies each eight minutes on the earth resulting from gender violence. Taking this horrifying knowledge as a kick-off, in all Movistar Prime packages, each 8 minutes 1 minute of silence was made in reminiscence of the victims, and above all to spotlight the magnitude of the issue.

´As quickly as we knew this horrible knowledge, we understood that the initiative needed to present this within the media another way,’ commented Mauricio Fernandez-Maldonado, Chief Inventive Officer at Havas Group Peru. ´We wished the silence to be deafening, and for it to be each 8 minutes, to make us notice how typically it occurs and the way vital it’s to speak about it´.

This motion was meant to lift consciousness of the alarming actuality and expose the difficulty within the mainstream media. Since, from this minute of silence, a complete of 45 minutes of silence had been achieved on stay tv, and the silence was reworked into the dialog.