Niantic publicizes acquisition of New Zealand-based Augmented Actuality studio NZXR



In Augmented Actuality Information 

April 5, 2022 – Niantic, developer of Pokémon GO and supplier of augmented actuality (AR) applied sciences, has as we speak introduced that it has acquired NZXR, an AR studio based mostly in New Zealand. NZXR has led the creation of AR-first experiences for years, serving to firms and types create participating and interactive AR apps and prototypes for cellphones and AR headsets. Becoming a member of Niantic, the NZXR workforce will turn into an integral a part of the design and improvement of multiplayer real-world AR experiences distinctive to the corporate.

In line with Niantic, its aim has at all times been to create augmented actuality experiences that may be loved by hundreds of thousands of individuals and to construct the expertise that powers them and third-party purposes, primarily within the type of its Niantic Lightship AR software program improvement package (SDK).

From Niantic’s first AR recreation providing with Ingress, to Pokémon GO and Pikmin Bloom, folks world wide come collectively to play Niantic’s video games and discover the world within the course of. The NZXR workforce will assist Niantic speed up new sorts of AR experiences for the real-world metaverse the place customers will be capable of create, contribute, and work together with digital objects in a method that’s persistent and shared by everybody, in accordance with the corporate.


Niantic added in a weblog submit that NZXR shares its imaginative and prescient for a way expertise can positively influence folks’s lives out within the bodily world. NZXR has created distinctive multiplayer AR experiences that mix the true and digital worlds for cellphones, in addition to for AR headsets from Qualcomm and Magic Leap. The workforce has constructed dozens of experiences and supported tasks together with interactive theater, AR skateboarding, multiplayer AR demos, and extra.

Commenting on the acquisition, Dennis Hwang, VP of Visible and Interplay Design at Niantic mentioned: “We’re excited to welcome NZXR to Niantic and proceed constructing the way forward for AR and the real-world metaverse collectively.”

For extra data on NZXR and its augmented actuality experiences, please click on right here. To seek out out extra about Niantic and its Lightship AR SDK, click on right here.

Picture / video credit score: Niantic / NZXR

In regards to the creator

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in analysis and report writing, he covers information articles on each the AR and VR industries. He additionally has an curiosity in human augmentation expertise as an entire, and doesn’t simply restrict his studying particularly to the visible expertise aspect of issues.