Plain-text vs HTML Emails Comparability — Stripo.e mail



Plain textual content vs HTML emails — which one to decide on?

There’s been an ongoing debate between e mail entrepreneurs.

Allow us to assessment the each varieties to seek out the most effective one for every of us…

Plain textual content vs HTML emails: an summary

This appears to be a quite simple query, but there are some misunderstandings about it. 

What’s a plain textual content e mail?

It’s simply an e mail message with easy textual content. The textual content can’t be formatted, hyperlinks can’t be embedded. You aren’t capable of even apply colours to your copy. 

Some firms nonetheless desire the sort of e mail due to no rendering points — it really works effectively throughout completely all e mail purchasers.

What’s an HTML e mail?

HTML stands for HyperText Markup Language. It means that you can ship pictures, and movies, to embed hyperlinks, to wrap your copy in numerous colours.

Stripo_Example of an HTML Email

By way of HTML emails, you’ll be able to share diagrams, studies, showcase your a number of merchandise, and many others.

Since 2019, when talking about HTML emails, we additionally imply AMP HTML emails for AMP being a sort of HTML. 

For extra data, on methods to construct AMP HTML emails, please consult with our devoted weblog publish.

Hybrid emails

There’s an unofficial kind known as “Hybrid”.

Your e mail appears to be like like a daily plain textual content e mail, however the truth is, that is an HTML e mail.

It’s used very often in e mail advertising as we speak.

Hybrid Emails_Plain Text vs HTML Emails

HTML vs plain textual content emails: comparability

We have to evaluate e mail codecs — HTML or textual content — to seek out the proper one in your present marketing campaign:

1. Deliverability

There’s a perception that plaintext emails present higher deliverability. Nevertheless it’s not fairly true. Deliverability does rely upon sender fame however not on the e-mail kind.


No winner right here — the each codecs have equal deliverability charges. 

2. Plain textual content emails go to Inbox

Properly, in case you are sending a private textual content e mail, then the possibilities that your e mail might be delivered to the Inbox are actually excessive. Why so? As a result of e mail purchasers choose by the variety of pictures and hyperlinks to determine the place your e mail ought to go: the Inbox or Promotional folder.

And private emails usually include only a few hyperlinks. 

However if you find yourself sending mass plain-text emails, they’re prone to go to the Promotional folder anyway for at the least two causes: 


No winner right here as all mass emails get to the promo tab.

That being mentioned, some e mail purchasers base their choice on solely the variety of pictures. 

3. Open charge

So long as all mass emails go to the Promotional tab, after all, in case your subscribers use this function by Gmail, each e mail codecs have equal possibilities to get open.

Apart from, your prospects can not know whether or not it is a plain textual content or HTML e mail.

Nonetheless, with some ESPs, you can’t measure OR for plain textual content emails. It’s attainable to trace this metric just for HTML emails.


No winners right here as a result of e mail format has no impression on OR if we’re speaking about bulk emails.

4. Analytics

It’s simpler to trace HTML emails.


HTML emails.

5. Accessibility

Accessibility in e mail advertising is a must-stick-to e mail high quality to make sure that your emails could be learn by individuals of various talents no matter their imaginative and prescient impairments.


Plain textual content emails.

Nonetheless, in the event you keep on with all the necessities and greatest practices of e mail accessibility when beginning a brand new marketing campaign, your each HTML and plaintext emails might be accessible to all readers. 

6. Interactivity and person engagement

You may interact and persuade customers to purchase from you along with your compelling copy.

Nonetheless, the imagery does enhance CTOR.


HTML emails as they will let you embed images, movies, noticeable call-to-action buttons, timers, interactive parts and even parts of gamification.

7. The creating course of

One might imagine that constructing plain textual content emails is less complicated as they don’t include pictures, nor include movies. No formatting allowed.

However you could now construct interesting HTML emails simply with no coding abilities.

A contemporary ESP is meant to give you a drag-n-drop editor that can assist you with crafting HTML emails effortlessly.

In case your ESP gives solely HTML editor, you’ll be able to create your emails with Stripo or with any builder from this record.


Plain textual content emails are sooner to construct. That is true. However HTML emails don’t require any coding abilities however will let you ship visually interesting structured emails.

HTML vs plain textual content: which to decide on in your campaigns

Allow us to divide e mail campaigns into three main teams:

Private emails

For private contact, you’d higher use textual content emails.

Emails in e mail advertising

Positively, HTML Emails.

Imagery, formatting, hyperlinks embedded into pictures, and textual content — this all makes your promo emails extra interesting and well-structured.

For transactional emails as a part of e mail advertising — you must also use HTML to make buttons extra noticeable.

Gross sales/chilly emails

Hybrid emails are your best option right here.

Remaining phrases

We’ve in contrast HTML emails vs textual content emails. Both kind is nice and both format is important for what you are promoting.

You want really each for reaching out to purchasers and customers.

It’s straightforward to construct HTML and hybrid emails with Stripo!

Construct each plain text-like and HTML emails simply!