Practically 50% Of Twitter Customers Tweet Much less Than 5 Occasions A Month

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Does Twitter have an engagement downside?

A brand new examine from Pew Analysis Heart finds 49% of US adults on Twitter qualify as “lurkers.”

Pew Analysis Heart defines lurkers as rare tweeters who’ve posted lower than 5 tweets per thirty days since they first opened their account.

Furthermore, when lurkers do tweet, they’re extra more likely to reply to another person’s tweets fairly than publish their very own.

This information was analyzed as a part of a companion examine to 1 printed by Pew Analysis Heart in November, which discovered a overwhelming majority of tweets are printed by a minority of extremely energetic customers.

In distinction, Twitter’s most rare customers symbolize a majority of its US grownup person base.

This paints an image of Twitter being a website filled with content material printed by a small share of customers, which will get consumed by a big share of customers who aren’t including to the dialog.

Let’s dig into the information to study extra about Twitter lurkers. Listed here are the highlights from the examine.

Most Twitter Lurkers Are Ages 30 to 49

Twitter lurkers are primarily older US adults, the examine finds.

Amongst rare tweeters, 59% of customers are between 30 and 49, an age group consisting of elder Millennials and Gen X.

Gen Z and youthful Millennials usually tend to be energetic on Twitter, as solely 14% of customers between 18 and 29 are thought of lurkers.

In distinction, the 18 to 29 age group contains a majority of Twitter’s most frequent tweeters.

See the chart under for a comparability of frequent tweeters and rare tweeters, damaged down by age.

Screenshot from: pewresearch.org/fact-tank, March 2022.

Pew Analysis Heart notes lurkers usually are not considerably completely different from extra energetic tweeters in terms of components similar to gender, celebration affiliation, instructional attainment or race.

Lurkers Go to Twitter Much less Regularly

Lurkers go to Twitter much less regularly than extra energetic tweeters – 21% say they go to the location day-after-day, in contrast with 55% of extra energetic tweeters.

Additional, 38% of rare tweeters say they go to weekly or each day, whereas 41% say they go to only some occasions a month or much less.

Twitter Lurkers Are Extra Receptive To Different Factors Of View

Lurkers are extra serious about discovering different factors of view fairly than sharing their very own.

The examine notes:

“When requested whether or not they use the location to precise their very own opinions or to see what others are saying, 76% of lurkers say they use the platform primarily to see what others are saying. Solely 6% use the platform primarily to precise their very own opinions.”

Amongst rare tweeters, 13% say discovering different factors of view is their principal purpose for visiting the location, in contrast with 5% of extra energetic tweeters.

The first causes lurkers use Twitter are leisure and data.

Lurkers Put up Extra Replies Than Authentic Tweets

Replies makes up 51% of lurkers’ tweets, in comparison with 30% of extra energetic tweeters.

Curiously, retweets from lurkers make up a smaller share of posts in comparison with retweets from extra energetic customers.

Nearly 50% Of Twitter Users Tweet Less Than 5 Times A MonthScreenshot from: pewresearch.org/fact-tank, March 2022.

For extra insights on Twitter lurkers, see the full examine.


Featured Picture: Nikita Burdenkov/Shutterstock



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