Social Media Engagement Posts – The HOTH



Most companies have a social media presence or are planning to construct one. Actually, 91.9% of entrepreneurs in firms with greater than 100 workers say that they’re anticipated to make use of social media for advertising functions.

However deciding to create a Fb or Instagram profile is the straightforward half. Ideating and creating participating posts is the problem — and, let’s be trustworthy, one that almost all firms fail at.

Fashionable social media is busy and fast-paced. How can a enterprise — particularly a small one — be heard by way of the noise?

The reply is devoted social media engagement posts. Engagement posts aren’t simply making an attempt to market to your followers; they bring about customers into the dialog and encourage them to work together along with your model.

On this article, we’ll break down engagement posts and learn how to write them. Plus, we’ll share 16 simple concepts for posts that have interaction your viewers.

What Are Social Media Engagement Posts?

Let’s begin by defining social media engagement — engagement refers to any interplay your viewers has along with your posts on social media. It may very well be a like, a share, or a remark.

Completely different social media platforms can have several types of engagement. For instance, you may observe what number of customers save your pin to their boards on Pinterest, whereas on YouTube, you possibly can observe complete watch time.

Social media engagement posts are posts particularly designed to encourage engagement. Whenever you make one in every of these posts, you don’t simply wish to get eyes on it. You need your viewers to take part.

Why Is Social Media Engagement Vital?

Social media engagement posts have important advantages past simply bragging rights.

3.6 billion individuals use social media, and the common person spends 2.5 hours on social platforms every day. If you wish to attain your potential clients, you must go the place they’re, and that’s on social media.

However today, most individuals observe plenty of social media accounts throughout a number of platforms. There’s nice content material popping up every single day, together with from different manufacturers. It’s laborious to be memorable.

Social media engagement posts draw customers into the dialog and make them extra more likely to bear in mind you. By interacting along with your clients and potential clients, you’re additionally constructing relationships and galvanizing loyalty to your model.

What’s the Finest Social Media Platform for Engagement?

Which social media platforms do you have to prioritize to your engagement posts?

For those who instantly considered Fb, you’re not alone. Fb continues to be the preferred social media platform with 2.9 billion lively customers.

It’s additionally the preferred with entrepreneurs. 93% of entrepreneurs mentioned they used Fb in 2021 — greater than every other channel. However the social media panorama is altering.

However different channels, like TikTok, boast a lot larger engagement charges for natural posts. In 2021, micro-influencers noticed a totally unheard-of 17.96% natural engagement price on their posts.

Engagement rates on different social channels

An important social platforms for what you are promoting rely upon elements like your trade and the everyday demographic of your clients. 

For instance, customers aged 50+ solely make up 11% of TikTok customers, whereas they symbolize a a lot bigger chunk of customers on platforms like Fb.

Not on all of those vital platforms but? We may also help with that. HOTH Lock My Model registers your model title on all the highest social websites on the earth.

Learn how to Write Participating Social Media Posts

You may submit something on social media, but it surely takes a particular kind of social media content material to encourage engagement. Listed here are our high 9 suggestions for writing social media posts that get the dialog going.

1. Know Your Platform

As we talked about above, the social media panorama is altering, and lots of entrepreneurs are turning to new platforms.

Be sure you perceive the platform you’re utilizing — it might be totally different than the social media you’re used to.

First, you must know what engagement appears to be like like. Are you making an attempt to get Fb shares, or are you hoping for duets and stitches on TikTok?

You must also study one thing concerning the platform’s algorithm or the way it decides which content material to indicate customers. For instance, Twitter will present the person extra posts from the accounts they work together with most, whereas YouTube makes suggestions based mostly on matters the person appears to love.

2. Uncover What Works

There are many various things you are able to do on social media, from participating video campaigns to social web optimization methods.

However each viewers is exclusive, and one of the simplest ways to seek out out what resonates with yours is to trace submit engagement and study from the outcomes.

Most platforms can have some solution to see metrics like what number of followers you could have or how many individuals have watched your movies. You can too spend money on a social listening or social analytics device for deeper insights.

3. Develop a Model Voice

Is your content material formal {and professional} or informal and stylish? Do you sound such as you’re 25 or 55? Do you could have a humorousness?

Answering these questions helps you develop your model voice.

A constant model voice helps with social media engagement as a result of followers really feel like they know you. You’re the humorous pal, the useful knowledgeable, or the fashionable trendsetter that retains showing on their social media feed.

The voice must be based mostly on what your audience likes. Doc the principles to your model voice in order that totally different workers can discover ways to take the identical tone in social media posts.

4. Use Photos and Video

Photos and movies are far more well-liked with social media customers than textual content or hyperlink posts. 68% of social media customers favor participating with photos, and 50% favor video.

Some forms of engagement posts are based mostly on photos or video. You may nonetheless discover methods to incorporate attention-grabbing media for those that aren’t.

For instance, in case you’re sharing a weblog submit out of your web site, don’t simply submit the hyperlink — individuals are likely to scroll proper by these. As an alternative, submit it with a high-quality, related picture.

Social media image and video preference

For those who’re particularly searching for new YouTube video concepts, we’ve received you lined.

5. Soar on Present Tendencies

Social media runs on traits. A intelligent hashtag or problem can refill each person’s feed for per week or two — and becoming a member of the development can improve your visibility too. A well-known instance occurred through the 2013 Tremendous Bowl when the facility went out within the stadium. Oreo shortly jumped into the dialog, tweeting a picture with the phrases “you possibly can nonetheless dunk in the dead of night.”

Don’t attempt to awkwardly insert your self into each social media hashtag or development. However control enjoyable traits and challenges on every platform and reap the benefits of alternatives you see.

It’s additionally vital to totally perceive the context of the development earlier than you hop on. For instance, earlier this yr, some manufacturers joined the “West Elm Caleb” development, which concerned a gaggle of ladies speaking about relationship the identical man.

These manufacturers in the end skilled backlash for making a lighthearted second out of a cautionary relationship story and the following dialogue about on-line privateness.

6. Take heed to Your Viewers

Whenever you’re speaking to potential clients in actual life, it’s vital to hear as a lot as you speak. The identical factor is true on social media.

In fact, you must take note of what persons are saying in your profiles and posts. However it’s also possible to take heed to conversations about your model occurring elsewhere on social media.

You may handle a few of this simply by looking for your model title, however for higher attain, get a social listening device like HootSuite or Sprout Social.

For those who discover constructive mentions of your model, thank the person and even share their content material. If the point out is damaging, you possibly can let the person know you’ll take their suggestions into account. If it’s a present concern along with your product, put them in contact with customer support.

Social listening works — 48% of entrepreneurs strongly agree that social listening has elevated in worth for his or her group.

7. Pay Consideration to Influencers in Your Area of interest

Which creators and influencers are well-liked in your area of interest, and what are they posting about?

If an influencer is getting nice engagement speaking about merchandise much like yours (or posting content material associated to your area), study from their success.

You can too construct relationships with these influencers by participating with their posts and sharing their content material. This can put you in entrance of their followers as nicely. For those who discover a creator whose content material is more likely to actually resonate along with your viewers, attain out to them about working collectively.

8. Submit on the Proper Time

Social media strikes at a quick tempo. Content material posted when your viewers is asleep or busy is likely to be misplaced within the shuffle by the point they log in.

Yow will discover numerous research and opinions about the very best occasions to submit (for instance, Sprout Social information reveals that Fb customers are most engaged on Tuesday, Wednesday, and Friday between 9 a.m. and 1 p.m.), but it surely’s extremely dependent in your goal demographic. One of the simplest ways to seek out out when to submit is to experiment and observe engagement at totally different occasions within the day.

When should I post on social media?

9. Cross-Promote Social Media Profiles

Most individuals are on a number of social media platforms. Don’t be afraid to submit a “observe us on Instagram” on Twitter or vice versa.

Your followers could also be extra all in favour of participating on one platform than one other, so cross-promoting your accounts offers them choices. Plus, you’ll be posting several types of content material on every one.

It’s additionally a good suggestion to advertise your social media pages in your web site.

16 Concepts for Social Media Engagement Posts

A social media engagement submit could be something that entices customers to work together along with your submit. Listed here are 16 tried and true concepts for posts that increase engagement.

1. Ask a Query

The idea is easy: you need individuals to answer to your submit, so that you give them a query to reply. It doesn’t should be advanced, but it surely’s greatest if it’s associated to what your organization does or your goal demographic.

For instance, an organization that sells outside gear may ask, “what’s your favourite climbing vacation spot?” or a pet provide enterprise may ask, “what humorous factor does your pet do?”

Like and reply to good solutions.

2. Ballot Your Followers

Many social media platforms assist you to create a ballot. Folks like responding to them and seeing if their alternative is the preferred.

Polls can even make it easier to study one thing about your clients. However the very best ones are normally lighthearted. “Do you want pineapple in your pizza?” is extra more likely to appeal to consideration than critical market analysis.

3. “Caption This”

Submit a humorous or unusual image and ask individuals to make up captions. You might even make it a contest and provides the winner a particular supply.

Any sort of photograph submit is more likely to do higher than a easy hyperlink, which is the least participating kind of submit.

Which posts get the most engagement?

4. Go Dwell

Social media platforms like Fb, YouTube, Instagram, TikTok, and others allow you to stream reside video.

Hype up your reside session earlier than it occurs. Let followers know once you’re going to be reside and what they’ll count on — will or not it’s a query and reply session, or are you making an enormous announcement?

You are able to do something along with your reside stream, however keep in mind that individuals who tune right into a reside video quite than watching pre-recorded content material typically wish to work together with you. Reply their questions or reply to their feedback through the session.

5. AMA (Ask Me Something)

The AMA format was popularized on Reddit. It’s precisely what it feels like — individuals can ask you any query, and also you reply it. Often, it occurs in real-time for a set interval. For instance, you spend an hour letting followers ask questions and answering as many as you possibly can.

Don’t inform your followers to “ask you something” until you imply it. In case your followers see an extended record of unanswered questions in your AMA, they gained’t wish to have interaction subsequent time.

6. Contest or Giveaway

Two issues that everyone loves: profitable and free stuff. You may maintain a giveaway for prizes, small or giant.

It may very well be an precise contest, like a photograph or video competitors, or you possibly can routinely enter customers right into a giveaway in the event that they such as you, observe you, or fill out a kind. The vital factor is that you simply clearly publicize the principles.

Promote your contest extensively — your objective isn’t to provide away a single prize however to get as a lot engagement as potential.

However don’t begin selling random contests for issues unrelated to your model. Irrelevant content material is among the greatest causes for unfollowing manufacturers on social media.

Why consumers unfollow brands on social media

7. Professional Interview

Movie a video interview with an knowledgeable in a area associated to your product. That is extra attention-grabbing and authoritative to customers than merely selling your merchandise.

The knowledgeable may very well be somebody from your individual firm. For those who’re promoting a services or products in a specific area, you in all probability have individuals on employees with experience in that area.

You can too attain out to well-liked social media personalities in associated areas and see if they might be all in favour of working with you.

8. Buyer of the Week

Reward your followers by placing them within the highlight. Characteristic a buyer every week or month with a photograph and a quick Q&A or story about how they use your product.

A simple manner to do that is to seek out clients which have already posted about your merchandise or talked about liking them on social media.

9. Submit About Charitable Work

Let followers know concerning the good issues your group is doing.

82% of customers would pay extra for a product if the model’s values aligned with theirs. Which means you may be a focus for some new followers in case you showcase what you worth — like your local people — in a social media submit.

10. Share a Assessment

For those who’re getting good on-line evaluations from clients, promote them in your social media.

However ensure you’re participating along with your viewers. Thank the one who left the evaluate and everybody else who’s taken the time to take action. You can too ask your followers to affix the dialog.

For instance, if the evaluate tells a narrative about how the reviewer makes use of your product, ask individuals to remark and let you know the way they use it.

11. Introduce The Group

Your followers prefer to know that your group is made up of actual, relatable individuals. Characteristic your workforce or a person workforce member in a submit.

These posts could be boring in the event that they’re only a image and some details concerning the individual. However in case you submit an attention-grabbing story concerning the worker or allow them to share some distinctive expertise or experience, it humanizes your model.

Example of meet the team facebook post

12. Ask For Suggestions

Ask individuals to share their favourite guide, film, or ice cream taste. Bonus factors if the subject is said to what you are promoting.

Don’t overlook to react to feedback and thank customers for his or her suggestions.

13. Ask For Recommendations or Suggestions

Prospects love manufacturers that hear. Present that you simply’re paying consideration by letting social media customers offer you suggestions about your services or products. Or ask them for options, like what new options they might most prefer to see.

For those who act on any suggestions or options, make one other submit to let clients know.

14. Provide a Social-Solely Deal

Who doesn’t like a great deal? Promote a particular supply that customers can solely reap the benefits of in the event that they like, observe, or touch upon social media.

15. Share One thing (Mildly) Controversial

We’re not recommending that you simply wade into massive present debates. You may fire up just a little controversy whereas maintaining it lighthearted and enjoyable.

A humorous “unpopular opinion” submit is certain to get individuals speaking, even when it’s about one thing trivial — like how winter is the very best season.

16. Submit a Problem

You bear in mind the viral ice bucket problem. There are new challenges trending on social media every single day.

You may participate in current challenges or create your individual. For instance, Chipotle began the Lid Flip Problem, which requested customers to take movies of themselves flipping a lid onto a burrito bowl.


Anybody can observe our suggestions and submit participating social media content material.

However you and your workforce have so much in your plate. Plus, it’s not simply social media you must cope with, however a whole digital advertising technique, together with web optimization, paid promoting, content material creation, and extra.

Allow us to offer you a hand. If you wish to drive extra clients with digital channels, schedule a name with a HOTH advertising knowledgeable immediately.