Movies are a mix of motion and sound making them probably the most participating kind of content material for any social media platform.
They’re a confirmed approach to catch your viewers’s consideration.
And much more than that, they successfully hold that focus as a result of we devour info by means of movies higher than static photographs and textual content.
Actually, viewers retain as much as 95% of a message when it’s introduced to them in video format.
Movies are nice for rising your corporation as nicely with 79% of individuals saying they’ve been satisfied to make a purchase order after watching a video.
So whether or not it’s on Instagram, Fb, TikTok, or YouTube…
…on this publish, we’re going to undergo all of the video codecs to make in your social media platforms.
And you should definitely stick round as a result of we’re additionally going to point out you learn how to make your social media movies by means of Canva.
If there’s something we are able to depend on as a relentless, it’s that social media evolves with us by means of the years.
And with movies proving to be a extremely participating mode of content material, there are actually extra video codecs throughout common social media platforms than ever earlier than.
As of the second, there are 3 predominant video dimensions getting used throughout as we speak’s high platforms that you’ll want to know of.
- The usual panorama video format.
- Third and the most recent addition is the portrait movies seen on TikTok in addition to Instagram and Fb’s Tales and Reels.
Let’s now dive in!
We’ve 4 codecs that are common posts, IGTV, Instagram Reels, and Tales.
For normal posts, you need to use movies with dimensions of both 1920×1080 pixels or sq. 1080×1080 pixels.
You’re most likely questioning why there are 2 sizes and the way would you recognize which measurement to make use of?
If the video you’re publishing is solely footage with minimal modifying, you possibly can hold its native panorama dimensions as it’s.
However if you’re importing an image-based movement graphic, you’re finest holding it throughout the 1080×1080 sq. dimension.
That is to make it possible for no textual content will get minimize off within the preview thumbnail.
Both means, if you do add a video for normal posts, make sure you retain the length inside 60 seconds which is the utmost video size.
For IGTV, Instagram Reels, and Tales they need to all be in the identical vertical or portrait dimension…
…of 1920 pixels in top and 1080 pixels in width, the distinction being their durations.
- For IGTV, the minimal video size is 1 minute with the utmost being quarter-hour.
- For Instagram Reels, the utmost video length is 60 seconds.
- And lastly, Instagram Tales may be not than 15 seconds.
For Fb, we’ve got common posts, Fb Tales, and the latest addition-Fb Reels.
Normal Fb feed movies, just like IG, may be both panorama 1080×1920 or sq. 1080x1080pixels.
For Fb although, you possibly can add movies that final for as much as 240 minutes.
Fb Tales must be 1920 pixels in top, 1080pixels in width with a most length of 120 seconds.
Fb Reels just like Tales also needs to be in portrait dimension however with the utmost video size being 30 seconds.
Now if you wish to be taught extra about FB Tales, right here’s our Fb Tales 2022 that you could learn subsequent.
For TikTok, we solely have one measurement which is portrait 1920×1080 pixels.
Your movies can vary from 5-60 seconds lengthy however take word that movies with a length of 9-15 seconds carry out finest.
And if you wish to leverage your promotion on TikTok, you should definitely learn our TikTok advertising publish subsequent.
Final on our listing of social media movies is YouTube. We’ve common movies and Youtube Shorts.
For traditional movies, they are often as low decision as 480 or 720p.
However attempt to hold your renders no less than 1080p in decision or 1080pixels in top and 1920 pixels in width to look crisp on any trendy system.
And in case you do have greater decision footage, you may as well add as much as 2k to 4k decision movies.
As for YouTube Shorts, they need to be in portrait 1920x1080pixels and not than 60 seconds in size.
Now with all of the codecs and sizes out of the best way, let’s speak about how we are able to use Canva to course of and edit our social media movies.
Step 1: As we’ve mentioned earlier, we solely have to pay attention to the three video dimensions when creating our social media movies.
And when processing them in Canva, you should definitely begin within the Video tab on their web site.
It’s vital that for any video you make in Canva, you choose your file kind within the video tab.
That’s as a result of solely the choices on this tab will Canva allow you to edit movies with their video modifying interface.
That is their customary design interface.
And that is their video modifying interface which we need to use for any movies we make.
You’ll have extra video modifying choices right here than in case you made a video composition utilizing the usual design interface.
Right here’s your customary panorama video, sq. ratio, and portrait or vertical video so our 3 video dimensions are right here.
And relying on what video you’ll be making, you possibly can simply click on on any of the three and it’ll open up a clean canvas for you prepared for designing.
For this video, let’s say we’re making an Instagram Reel, which as we’ve talked about earlier is the portrait mode video.
So let’s go forward and click on on this one and await it to load.
Step 2: As soon as your canvas has loaded up, you possibly can both begin from scratch or choose any of the pre-designed templates on Canva’s Templates tab.
What’s nice about Canva’s video modifying interface is that it’s pretty easy and straightforward to make use of.
Step 3: You probably have a video you need to edit, you possibly can merely drag the file into the web page or go to the Add tab right here and click on on “Add media.”
Step 4: If you wish to add textual content or a component to your video at a selected time, you possibly can cut up the video like this…
…add your textual content, and optionally, add transition animation to it.
Step 5: If you wish to add a totally new scene to your video, merely click on on the plus (+) button and also you’ll have a brand new clean canvas to work on.
If you wish to change scene order, you merely drag it to the place you need it to be like so.
Step 6: For each scene, you may as well edit the length by clicking on it and altering the variety of seconds you need it to remain on.
Step 7: Then if you wish to add components, inventory photographs, or movies, simply go to their respective tabs and add them to which scene you need them to go in.
Step 8: For music, you possibly can add your personal or go to their Audio tab and choose one that matches your video.
After which, drag it into the timeline right here to find out at which level your sound begins and stops.
For our pattern, we’re making it for Instagram Reel, so we need to be sure we keep inside 60 seconds or much less with the full length seen right here.
Step 9: When you’re carried out modifying, you should definitely preview your social media movies by hitting the play button.
Step 10: And when you’re proud of the output go forward and reserve it as an mp4 file.
So that is our ultimate output!
And that’s it for as we speak’s information, you’re now prepared to begin making social media movies!
You may also take a look at our Canva video modifying information to be taught extra on learn how to use this app for modifying your movies.
Or you may as well get our video manufacturing providers in case you don’t have the time and sources to create or edit your movies! Contact us now to get began.