Los Angeles, CA. – SoStereo, the corporate enabling manufacturers leverage actual music by actual artists on advertisements and branded content material, affordably and at scale, is increasing its workforce with key govt hires on the East and West Coast. Seasoned executives Joey Netter and Marcus Nelson have been named East Coast Govt Producer and West Coast Govt Producer, respectively. Netter and Nelson will assist propel the corporate ahead with its mission to deal with harnessing the facility of music for promoting whereas supporting unbiased and rising artists.
As East Coast Govt Producer, Joey Netter will likely be chargeable for interfacing day by day with purchasers in addition to the music and tech groups. She has greater than 25 years of expertise in promoting, advertising and manufacturing. Most lately, Netter was govt producer at Elias Music, a Common Music Firm, the place she managed the east coast manufacturing of authentic music and sonic branding campaigns, in addition to labored with the boutique Elias music catalog. She additionally beforehand held roles at FOX Broadcasting Community, Bozell and Lowe Worldwide. All through her in depth profession, she has labored with excessive profile manufacturers and campaigns, together with Bought Milk?, Financial institution of America, GE, Verizon, Google, American Categorical, McDonalds, Toyota, the NFL, NHL and plenty of extra.
On the West Coast and Europe as Govt Producer, Marcus Nelson will work straight with purchasers, connecting manufacturers with culturally related music for his or her campaigns and branded content material. Previous to becoming a member of SoStereo, German and French talking Nelson opened the profitable west coast workplace for BUTTER Music + Sound and constructed BUTTER’s European outpost in Berlin, working with a few of the greatest creatives and largest accounts within the European market. After working in model growth and technique, he’s returning to the West Coast with SoStereo the place he brings a singular perspective, having spent years as a working actor previous to transitioning into promoting.
Netter and Nelson will assist SoStereo’s mission of enabling manufacturers unlock the facility of music for his or her content material.
“We’re excited to have these two trade specialists be a part of the SoStereo workforce and are impressed with the accomplishments they’ve already made of their fields,” stated Salo Sterental, Co-founder of SoStereo. “Apart from working with the world’s largest businesses, their experience will likely be vital as we proceed to develop our direct-to-brand resolution, StereoBrands, and look to allow manufacturers to make use of higher music at scale.”
“We’re proud to proceed constructing our workforce with the most effective of the most effective,” stated Beto Azout, Co-founder of SoStereo. “Joey and Marcus are a fantastic addition and can undoubtedly be an asset to our purchasers and companions with their unbelievable information and background in music and promoting.”
SoStereo’s workforce consists of trade specialists who assist advertisers and entrepreneurs to seek out and use music that makes their audiences listen. With an in depth artist music catalog of precleared and preapproved music, SoStereo presents straightforward and quick entry to correctly licensed music for campaigns and branded content material, unlocking the advertising energy of music.
For extra info, please go to www.sostereo.com.
SoStereo permits manufacturers to unlock the advertising energy of music for his or her content material. SoStereo offers manufacturers and artistic businesses a simple and inexpensive strategy to entry actual music by actual artists for his or her branded content material and campaigns. The corporate companions with artists, labels and publishers to make their music accessible to be used in advertisements/content material by way of sostereo.com; all whereas serving to artists monetize their music whereas doing what they love – making nice music. The corporate has an enormous catalog of songs and artists, and has licensed music for iconic manufacturers resembling Apple, Netflix, Goal, and the NFL.