The Finest Time to Put up on Instagram in 2022 (Posts, Reels, and Extra)



Constructing a stable Instagram following requires compelling and related content material. However when you don’t publish your content material on the proper time, your followers gained’t see it or interact with it.

However what is the most effective time to publish on Instagram to make sure that your viewers sees your content material? What’s the most effective day of the week to get essentially the most likes, feedback and shares?

Don’t fear — you don’t must suppose too lengthy about this. Hold studying to search out out the general greatest time to publish on Instagram for every day of the week, and learn how to discover your distinctive greatest time to publish in your model account so that you just’ll attain your viewers after they’re lively on the platform.

Is there actually a greatest time to publish on Instagram?

Quick reply, sure. However as you may’ve guessed, it’s a bit extra difficult than a easy sure.

Let me clarify.

Asking “When’s the most effective time to publish on Instagram?” is like asking how a lot Instagram Adverts value. There are a lot of components to think about earlier than you may give a smart reply. And even then, the reply shouldn’t be particular.

One of the best time to publish on Instagram will depend on components like:

  • Days of the week
  • Month of the yr
  • Seasonal developments
  • Pursuits of your target market
  • The targets of your posts
  • The type of publish (common feed publish, Story, IGTV, Reside movies, or Reels)
  • The trade or area of interest of your small business
  • The indicators utilized by the almighty Instagram algorithm (ugh… don’t even get me began on this one)

Each model, together with yours, caters to a singular target market with distinctive preferences and social media behavioral patterns. So your “golden” publish time on IG may not work for a unique model.

That being mentioned, there are some greatest practices you may comply with that may assist you get your content material in entrance of extra eyes.


What’s the total greatest time to publish on Instagram?

The workforce at Hootsuite analyzed over 30,000 Instagram posts from every kind of companies. In addition they took knowledge from their very own social workforce’s experiments posting content material to 200k followers to pinpoint the common greatest time to publish on Instagram:

11 am on Wednesdays

Best time to post on Instagram — days of the week and hours

They found that Instagrammers are probably to be on-line mid-day and mid-week. This solely is sensible — it’s greatest time to take a break from faculty or work and college by Instagram.

Weekends, alternatively, often have low engagement. That’s most likely as a result of individuals love to do extra in-real-life actions on weekends, fairly than sit on a sofa with their eyes glued to their telephone screens.

However… I’d assume that, as a enterprise, you propose to publish greater than as soon as every week. So right here’s a rundown of the most effective occasions to publish on Instagram for every day of the week.

Day of the week Time
Monday 12:00 PM
Tuesday 9:00 AM
Wednesday 11:00 AM
Thursday 11:00 AM
Friday 2:00 PM
Saturday 9:00 AM
Sunday 7:00 PM


One of the best time to publish on Instagram on Monday is 12:00 PM. Right now, most of your followers are having their lunch breaks and may select to unwind by scrolling by Instagram. They principally simply wish to compensate for the newest information from their associates, favourite influencers and types, so publish content material that’s simple to digest and share.


One of the best time to publish on Instagram on Tuesday is 9:00 AM. On Tuesday, engagement is robust within the morning between the hours of 8-10 AM, however the peak time to publish is round 9:00 AM.


One of the best time to publish on Instagram on Wednesday is 11:00 AM. Yeah, it’s additionally the day that will get the best engagement, so you may schedule essential posts like product launches, reductions, model bulletins, and so on. on this present day.


One of the best time to publish on Instagram on Thursday is 12:00 PM. Truly, engagement is regular from 11:00 AM to 2:00 PM on Thursdays, so strive posting Instagram Tales with engagement magnets like polls, quizzes, and questions.


One of the best time to publish on Instagram on Friday is 2:00 PM. However engagement is constant from as early as 7:00 AM to 2:00 PM. This lengthy timeframe supplies a possibility to publish long-form content material like IGTV movies or Instagram dwell streams.


9:00 AM is the candy spot for posting on Instagram on Saturdays. Usually, engagement goes down on weekends however 9:00 AM comes earlier than individuals begin participating of their offline weekend plans.


In comparison with the opposite days of the week (together with Saturday), engagement could be very low on Sundays. However when you publish between 12:00 PM and eight:00PM, you’ll generate some engagement. This engagement peaks at 7:00 PM.

If you happen to’re simply beginning on Instagram otherwise you don’t have a particular posting schedule but, strive posting content material across the occasions we outlined about, and examine how effectively it really works for you.

As your account grows, it is best to run A/B assessments to discover a higher posting time match on your viewers’s Instagram behaviors.

The workforce at Hootsuite is fairly strategic with how they publish on their Instagram account.

Hootsuite’s Social Advertising and marketing and Worker Advocacy Strategist, Brayden Cohen, says, “Sometimes, we wish to publish early within the morning and mid-afternoon. For Instagram, which means we attempt to publish anytime between 8AM-12PM PST, or else 4-5PM PST on weekdays.”

With regard to Hootsuite’s North American B2B viewers, Cohen revealed that Hootsuite’s posts carry out greatest after they publish within the early mornings or lunch-time hours within the Pacific time zone, and between 9:00 AM and 5:00 within the Jap Time zone.

Hootsuite Analytics supplies an exercise heatmap so you may see when Hootsuite’s Instagram viewers is lively.

Followers online report in Hootsuite

Cohen and the social media workforce additionally use Hootsuite Influence to research publish and marketing campaign efficiency. In keeping with Cohen, “the info there tells us if we should always proceed specializing in the identical technique or pivot something going ahead.”

On deciding when to publish on Hootsuite’s Instagram account, right here’s Cohen’s course of: “We use previous efficiency because the guiding star, after which evaluate when the viewers is on-line as a second opinion. If our content material isn’t performing effectively after that, we’ll check completely different occasions to publish to see if that adjustments the publish efficiency.”

This exhibits that your Instagram content material calendar must be backed by verifiable knowledge, identical to the remainder of your advertising and marketing technique.

All in all, an Instagram content material calendar must be as data-driven as the remainder of the advertising and marketing technique.

Listed here are some essential Instagram statistics that may assist you put issues into perspective and create a rad posting schedule:

What’s the greatest time to publish Instagram Reels?

Instagram Reels are the most popular factor on the block proper now, and so they’re turning into an enormous a part of influencers’ and types’ advertising and marketing technique in 2022.

And why not?

Knowledge exhibits that Reels can rise up to 300% extra engagement than common IG movies. So if you wish to develop your Instagram account, posting reels is a superb technique to go.

The workforce at Hootsuite have been posting Reels to their Instagram account with 170k followers for greater than two years. In that point, they’ve realized that the most effective time to publish Reel’s is 9:00 AM and 12:00 PM, Monday to Thursday.

Ideas for locating your greatest time to publish on Instagram

Test your best-performing posts

Reviewing your top-performing Instagram posts and analyzing the time of day you posted them may help you determine the optimum time so that you can publish content material on the platform.

To do that, you need to first decide what sort of efficiency you need on your model. Do you wish to improve consciousness or would you like to drive engagements?

If you wish to improve model consciousness, you may measure the efficiency of your posts by the variety of impressions they received. However if you wish to drive engagements, deal with posts which have essentially the most likes, feedback, and shares.

You will discover your top-performing posts by evaluating your Instagram insights. Or you are able to do it manually by sifting by all of your posts on a weekly or month-to-month foundation.

Best Time to Publish heatmap in Hootsuite analytics

However why do it manually when a social media administration software can do all of the heavy lifting for you?

As an illustration, Hootsuite’s Finest Time to Publish function suggests the most effective occasions and days to publish on Instagram primarily based in your earlier efficiency. It assesses your posts from the final 30 days, teams them by day and hour, and calculates the common impressions or engagement charge to establish the most effective occasions your posts had the most effective attain/engagement.

Decide when your viewers is most lively on-line

One other factor it is best to search for in your Instagram analytics is the occasions your viewers is scrolling by the platform.

If you wish to obtain success on Instagram (and another platform, actually), you want to know your viewers. If you happen to’re focusing on magnificence fans, their social media behaviors is perhaps extraordinarily completely different from bodybuilders who get up at 5 AM to hit the fitness center.

Hootsuite’s Finest Time to Publish function will robotically break down your viewers data right into a heatmap.

Online followers by the hour — Hootsuite analytics

This can assist you run assessments and predict occasions when your Instagram viewers is on-line. It’ll additionally counsel occasions that you just haven’t posted at previously 30 days so to change up your posting schedule.

Monitor the occasions your opponents publish content material

After evaluating your content material, attempt to monitor any enterprise account or profile that’s producing comparable content material or focusing on the identical viewers as you. These are your opponents.

Relying in your trade, your opponents might have already decided the most effective occasions to publish content material on Instagram. Conducting social listening—or perhaps a entire social media aggressive evaluation—may help you keep updated on the posting occasions that work on your viewers.

Professional-tip: Many manufacturers publish on the hour mark, so you may strive posting a couple of minutes earlier than or after a sure hour to keep away from competing with these manufacturers.

Put up in your viewers’s time zone

In case your viewers is unfold out throughout the globe or when you’re situated exterior the “regular” time zones, your greatest time to publish is perhaps 3:00 AM.

As a substitute of setting some wildly inconvenient alarms, strive automating your posts with an Instagram scheduler. This ensures that your posts go dwell on the proper time each day.

Right here’s a brief video displaying learn how to schedule your Instagram posts with Hootsuite’s scheduling function:

Monitor your outcomes and regulate when obligatory

Getting success from Instagram takes extra work than selecting the best filter and saturation. However learning your analytics as soon as every week/quarter to find out the most effective time to publish ensures that your content material is making it to as many (related) eyes as potential.

Brayden Cohen from Hootsuite’s social media workforce says, “We have a look at our top-performing posts weekly to see if there’s any insights that may assist us rework our technique or posting cadence. However we usually solely change the occasions we publish as soon as 1 / 4, if even.”

Cohen additionally identified that the pandemic, which began in 2020, affected work schedules a lot that many individuals now spend much less time on a commute or a standard lunch break. Many individuals now spend extra time on their telephones, which is the explanation there’s a rise in Instagram utilization worldwide.

Because the world adjustments, your viewers’s social media behaviors change too, so bear in mind to observe your outcomes and tweak your posting schedule as obligatory.

Put up persistently

To maximise your success with Instagram, you want to be strategic with the way you publish. Whilst you may not see a jaw-dropping improve in impressions or engagements simply by posting at completely different hours than you used to, utilizing the info persistently will present a distinction over time.

Posting content material persistently exhibits your viewers that you just’re credible, reliable, and also you wish to have a relationship with them. Whenever you join together with your viewers, Instagram’s algorithm notices and ultimately, it would assist you alongside.