The Stripo annual report 2019 — Stripo.e-mail



One other nice 12 months collectively!

I wish to thank everybody for being with us, for mentioning both our strengths, or issues we have to enhance. 

All of the options we’ve added this 12 months — have been made per your requests.

1. New technical options we’re pleased with

We hold upgrading our device to offer you the most effective e-mail builder but.

You share your concepts and your wants with us through Fb, through e-mail or every other attainable manner. We do our greatest to implement them as quickly as attainable.

Right here’s what we’ve added this 12 months:

1.1. Skill to construct and export AMP emails

Dynamic AMP e-mail is an modern new sort of e-mail. This know-how permits recipients to work together along with your web site and commit sure actions, like leaving suggestions and others, immediately of their inbox. 

And what’s extra essential — it lets you ship real-time content material, like displaying if gadgets are nonetheless in inventory or have been offered out, and many others. in your emails. In different phrases, each time when opening your e-mail, shoppers see solely up to date data.

What are AMP emails for?

Like I stated, dynamic emails allow recipients to take all required actions immediately in emails with out going to a web site. 

The less actions it takes a buyer to do what you need them to, the upper the conversion is. Moreover, that is the way you care about your prospects — by minimizing the variety of steps they should take for reaching a sure consequence, you save them time.

So, what we did to allow you to construct these modern AMP emails effortlessly?

Stripo now permits 1) constructing, 2) validating, and three) exporting AMP emails.

1.1.1. Constructing 

It requires a couple of easy steps.

  • Constructing an AMP e-mail per se

There are three main methods to do it:

a) utilizing AMP blocks — no must work on the code — first, drop a respective block in your template, and second, add your content material in it. We are actually the one device that gives this technique. 

AMP blocks obtainable now — AMP carousel, and AMP accordion.

Quickly we are going to add extra AMP blocks 😉 ;

b) by pasting the code of a needed dynamic element from a Google Playground;

c) by customizing our dynamic e-mail templates.

  • Constructing a fallback e-mail

Fortunately, many e-mail shoppers now assist AMP, even cell gadgets can deal with it. 

However all AMP HTML emails require a daily HTML-format e-mail as a fallback in case recipients’ e-mail shopper has not rolled out the assist of this modern know-how. Furthermore, each codecs ought to make only one e-mail. Feels like constructing it might take some time, doesn’t it?

I’ve received excellent news for you!

It doesn’t matter what sort of e-mail creation you select in your campaigns, with Stripo you’ll be able to: 

  • construct your regular HTML e-mail and simply add AMP parts in it;

  • select what particular parts will present up with sure e-mail codecs — simply by toggling respective controls;


Yay! We’re executed constructing our AMP e-mail.

Required solely if you wish to transmit — get or put up — real-time information in emails.

Create one with our mock-server to verify in case your e-mail is able to “speaking” with servers. And if all the pieces is tremendous good, you then contact your builders to have them construct the same end-point in your server.

Offering builders with this component saves them hours. 

1.1.2. Validating your emails’ code

Earlier than sending this e-mail to your contact base, it is advisable validate its code to make sure it’s appropriate and goes to work correctly in all inboxes.

In Stripo, do it within the preview mode with no additional strikes like copying and inserting the code into any exterior code validator. 

If there’s any mistake, click on the pink button for the listing of errors it is advisable repair.

Validating Code in Preview Mode

Completely satisfied to confess that when you craft AMP emails by both utilizing any of our blocks or through the use of any of our respective templates, your code shall be appropriate and won’t include any errors.

1.1.3. Exporting dynamic AMP emails

Direct export saves time and prevents from dropping some attributes and tags.

That is why we’ve upgraded our integration with some ESPs that assist AMP.

Now export your dynamic emails to your ESP immediately. If the latter doesn’t assist this MIME-type — obtain your newly created e-mail because the AMP HTML file. Now you solely ought to paste it in your ESP.

Presently, solely the listed under ESPs assist direct export of AMP emails from Stripo:

However the listing is rising as an increasing number of ESPs begin supporting the AMP know-how as we speak.

1.2. Library of modules

Should confess, I’m extraordinarily pleased with this function.

It simplifies e-mail creation: you construct and retailer total rows and constructions, or small e-mail content material parts — all of them are often known as e-mail modules.

When crafting a brand new e-mail marketing campaign — you simply put a needed module into your template. 

If needed — barely edit it.

This function does scale back time on e-mail manufacturing.

1.3. VML button for Outlook

Many people have confronted the issue when rounded buttons look fairly totally different in most variations of the featured e-mail shopper: that they had no white house, the button background differed from what you set, so did the font sort.

Earlier than, to repair this drawback you wanted to embed a particular VML code after which customise it to suit your e-mail editor guidelines and necessities.

Now you simply toggle the respective management on the settings panel — and your buttons will look terrific in MS Outlook.

Outlook 2016

(Outlook 2016, Home windows)

1.4. E mail on Acid plus Stripo, or preview emails throughout 90+ environments with 1 click on

Everyone knows that testing and previewing is a vital step of e-mail constructing.

You usually want to repeat your e-mail code for checking/previewing a sure e-mail throughout a number of environments with an e-mail testing device.

This Spring Stripo built-in with E mail on Acid — the world’s prime testing device. 

Now you’ll be able to verify and preview your emails immediately in Stripo, as E mail on Acid supplies you with screenshots of your e-mail rendered in standard e-mail shoppers and on a number of gadgets proper in your Stripo account.


Previewing emails lets you forestall various rendering points.

Please watch this video to see how we preview emails with Stripo.

1.5. Drag-n-drop AMP blocks

I simply wish to emphasize that now Stripo is the one device now that allows you to create dynamic AMP emails with no coding abilities in any respect for its drag-n-drop accordion and picture carousel AMP blocks.

Extra blocks to return quickly 😉

1.6. Mock server

Only one final thing about AMP.

If real-time content material is required in your emails — use our Mock server to verify in case your emails are constructed appropriately and might ship/put up dynamic content material.

1.7. Full data base on Intercom 

When our assist staff is on vacation, like through the Christmas season, and also you want some assist — you will discover the solutions to all of your questions on our device everytime you want it in our Assist Heart.

Now we have over 100 articles with detailed explanations on deal with e-mail constructing with Stripo.

I suppose there’s no query left uncovered.

1.8. CSS-animated buttons, or apply a hover impact to buttons with no additional strikes

CSS-animation, aka hover impact, is a should in e-mail design as we speak. 

We allow our customers to use it effortlessly. Once more, with no coding abilities.

1.9. Gmail promo annotation

Bulk emails in Gmail usually go to the Promo tab.

With the promo annotations, your emails actually stand out amongst a whole lot of different ones. 


These annotations present the quantity of your low cost, the promo picture, your brand, the expiration date when you’ve set them.

There you two methods of constructing these annotations in Stripo — on a respective web page or within the settings panel.

Setting Gmail Promo Tabs

Each methods are as simple as it’s.

1.10. 4 new languages added

It’s all the time simpler to work with a brand new device in your language.

At Stripo, we observe what languages our customers communicate.

Our investigation confirmed that Brazilian Portuguese, Italian, French and Spanish are fairly standard amongst our shoppers.

Therefore, we determined so as to add them to our UI — you didn’t even should ask us about it.

Sure, our website and our editor now go in 8 languages:

65.21% of our customers communicate English;

13.55% — communicate Russian;

6.68% — communicate Spanish, added in 2019;

5.15 — communicate French, added in 2019;

3.71% — communicate German;

2.66% — communicate the Italian language, added in 2019;

2.49% — communicate the Brazilian Portuguese language, added in 2019;

1.0% — communicate the Ukrainian language.

Nevertheless, in case your language isn’t on the listing but and you want to us so as to add it to our website, please e-mail us. And we’ll do our greatest to translate Stripo into your mom tongue ASAP.

1.11. Folders in folders

In a survey that we ran this 12 months, lots of you stated you wanted the power to put folders in folders. You requested — we listened.

We launched this function like per week or two in the past.  

As a Stripo consumer, I discover it handy, too 😉

1.12. Integration with a number of ESPs

We allow you to switch your emails/templates to your advertising automation platform with simply 1 click on. Like I stated above, direct export saves time and prevents from dropping courses, tags, and attributes.

Throughout the direct exporting course of, we take away all Stripo’s customized courses and ship solely pure HTML code to your ESP.

Furthermore, your emails/templates stay editable after being transferred. 

Each week, we obtain a whole lot of emails the place you ask us for integration with sure ESPs.

So, per your request, this 12 months, we’ve built-in with a number of platforms:

(in alphabetical order):

  • Act-On;

  • Lively Marketing campaign;

  • Amazon SES;

  • AMP HTML file;

  • AWeber;

  • dotdigital;

  • HubSpot;

  • IBM Acoustic Marketing campaign;

  • iContact;

  • Iterable;

  • Klaviyo;

  • MailClickConvert;

  • Maileon;

  • Mailgun;

  • Mailigen;

  • Mandrill by Mailchimp;

  • Marketo;

  • Ongage;

  • Pepipost;

  • Postmark;

  • SparkPost;

  • Sendloop;

  • SharpSpring;

  • Tripolis;

  • Zapier.

25 this 12 months.

40 integrations in whole.

If we’re nonetheless not built-in along with your ESP, you’ll be able to all the time obtain your templates as HTML, or simply contact us and we’ll do our greatest to carry out integration along with your platform ASAP.

1.13. Safety take a look at by Bishop Fox

To guarantee you and ourselves that the information you share with us stays completely safe, we contacted Bishop Fox, the world’s chief in offensive safety consulting. 

Throughout a month, they have been testing and validating our device and our export strategies. 

End result: no breaches discovered. We are actually formally allowed by Gmail to ship our emails and templates to the Drafts folder in your Gmail account.

As an addition to this safety take a look at, we are actually accepting experiences of potential vulnerabilities and safety points. Discovered any, allow us to know and we’ll repair it.

1.14. Up to date roles and permissions for Businesses

Very often, a couple of individuals share an account or work on the identical venture — related for Company subscription.

Therefore, it’s very important to know what degree of entry a sure individual has.

We reviewed and up to date all of the roles obtainable for Stripo customers. 

Descriptions of Roles and Persmissions_Presented as Table

Now, when setting a task in your colleague, you understand precisely what she or he will be capable to do to your emails.

1.15. Redesign of our web site

On January 30, we rolled out a completely new model of our web site design. We labored laborious to make the UI extra intuitive.

Not solely did we redesign our web site, however we additionally transferred it to a different hosting service.

The brand new hosting service enabled us to translate our website into 4 extra languages, it had a optimistic influence on the positioning load pace as effectively.

We managed to do it so easily that no one seen 😉

2. Error dealing with, or how we offer you uninterrupted entry to Stripo and its options

In final 12 months’s report, I discussed that we run quite a few checks each enterprise day. We nonetheless hold doing it. 

I wish to repeat myself and say that each time when rolling out a brand new function, we run additionally guide checks to verify if all the pieces works superb.

Nevertheless, some bugs often happen. After we discover any or while you report one to us, we hurry to repair these points with a purpose to present you uninterrupted entry to our product.

This 12 months, we’ve mounted 2024 bugs:

~200 important bugs for the editor and ~100 important bugs for plugin have been highlighted on the Launch notes web page.

3. Our failures

I’ve simply bragged about our achievements — options we’ve managed to implement.

Nevertheless, the 12 months couldn’t go with out pitfalls.

I really feel like saying a couple of phrases about our greatest failure in 2019 — collaboration device, which was speculated to be launched this Fall. We wished it so badly.

Sadly, we’ve confronted some critical obstacles, however we’ll overcome them quickly. 

And in the midst of 2020, you will note our model new editor with the so long-awaited collaboration device.

In actual fact, it is going to be far more than a typical collaboration device you’ll be able to consider.

I’m positive we are going to shock you with its capabilities, which is able to make working with Stripo even simpler.

4. Our plans for 2020

We’re stuffed with daring plans for 2020. Right here I wish to point out simply a few of them.

4.1. AMP varieties and AMP lists

We are actually creating the AMP-form and AMP-list blocks. 

Sure, we wish you to make use of these modern elements in your emails with no coding abilities.

АМР kind is supposed to allow you to run a single- or multi-questioned survey in emails. 

It received’t be needed to deal with code in any respect as it is possible for you to to stick your end-point proper within the settings panel.

You possibly can construct your endpoints even with Zapier.

AMP listing will allow you to edit and replace information after an e-mail has been despatched over to prospects.

Such difficult actions with no coding abilities!

4.2. Synchronized modules

On-line shops, on common, use about 50 emails — set off and promo — for speaking with prospects.

Simply think about — your e-mail or postal tackle has modified, you redesigned your brand, and many others. Modifying this data throughout all emails seems like a ache within the neck.

Quickly, you’ll solely must edit this data in any template, and all different e-mail templates of yours will inherit these modifications. 

4.3. E mail template market

We wish to allow you not solely to construct emails in Stripo, but in addition to promote them.

4.4. Touchdown web page builder

Yep! Constructing touchdown pages shall be as simple as 1-2-3.

4.5. Upgraded e-mail builder

Extra features, extra alternatives, extra options — working with Stripo shall be simpler and extra enjoyable!

4.6. Collaboration instruments

Like I stated earlier than, we’re engaged on collaboration instruments to allow you to depart feedback, to approve emails immediately within the editor. The less actions, the higher.

4.7. Simultaneous enhancing

Ever considered engaged on emails concurrently as you do in Google Docs? 

Effectively, we now have thought of it too.

Subsequent 12 months, we’re going to launch this feature — simultaneous enhancing in real-time.

5. Model consciousness is rising

I can’t assist however boast about our progress somewhat simply in order that you understand the product you might be utilizing is getting standard. 

Highlighting simply the brightest occasions right here:

5.1. Our household’s rising

Yay!! This 12 months, over 110 000 customers joined Stripo. And now there are greater than 145 000 of us.

We’re grateful to every considered one of you for selecting Stripo.

5.2. Google is aware of Stripo

Yesss!! Stripo is the primary and at the moment the one e-mail editor to be listed on Google’s dev web page as a device that enables constructing AMP emails within the Drag-n-Drop e-mail template editor.

5.3. Startup Grind devoted an occasion to Stripo

That is true! The Startup Grind neighborhood in Ukraine devoted an occasion to Stripo. 

Google StartUp Grind_Stripo PM

(Our PM Dmitry Kulaksyz)

The convention corridor was full. We have been proud to current our product there.

5.4. Training, or how we examine

Stripo was chosen out of 4500+ groups for participation in Startupbootcamp Commerce Acceleration Program  2019 within the Netherlands.

StartUpBootCamp in Amsterdam_CEO Dmitry

There we efficiently went by means of the intensive 3-month acceleration program.

We studied advertising, we studied pitching, met new companions, shared concepts with merchandise like ours, heard suggestions on Stripo editor from some influencers — enterprises and impartial e-mail designers.

5.5. We appeared as audio system at a number of occasions

This 12 months, Stripo was invited to various conferences and seminars.

In September, we, together with SparkPost, hosted a workshop on the PMTA Summit 2019.

In October, we alone hosted one other workshop by ourselves and even made a presentation on AMP emails on the OptIn2019: E mail Intelligence Convention in Carmel Valley Ranch, California.

Representatives of Google, i.e. some members of the AMP staff, have been there. They preferred our report and our device! We mentioned nearer collaboration. Yay!!

Ranch_Email Intelligence Conference_Me and Google

In consequence, we have been among the many first groups on this planet to check out the beta model of AMP for e-mail on cell gadgets. We even received their suggestions on our respective put up.

5.6. Stripo pitches at festivals

Excited so as to add that we have been additionally invited to pitch at occasions just like the TNW Convention, Disrupt 2019 held by TechCrunch in San Francisco, Launch Scale in SF, WebSummit 2019 in Lisbon, Webit Pageant Europe 2019, and many others.

CMO Ivan Burban at Conference

(Our CMO Ivan Burban)

There have been many different shiny and essential occasions we’ve participated in and attended this 12 months — laborious to enumerate all of them right here.

However I can let you know that I spent far more time touring to all these conferences somewhat than right here in my house nation 🙂  

5.7. Mentions, or how Stripo consciousness is rising

This 12 months, we have been featured in blogs of many well-known firms — we’re grateful to every of them for that.

E mail on Acid, HubSpot, Mailgun, Outbrains, and lots of different opinion leaders talked about us on their blogs.

Manufacturers like AWeber, HubSpot and Mailchimp talked about Stripo as their know-how companions. Yay!

Yet another factor: the variety of leads to Google, while you seek for Stripo, elevated by 3 occasions. And — the variety of searches carried out on Google this 12 months elevated by 7 occasions!

Closing ideas

I wish to thank everybody for being with us.

Your assist offers us the need and the facility to be higher, to be the most effective for you!

Thanks in your belief.

I want every considered one of you a Merry Christmas and a Completely satisfied New 12 months!

Could you all be pleased!


Sincerely, Dmitry.

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