The way to reply properly to an RFP (request for proposal)



Many studios develop video games on behalf of publishers who entrust them with the duty of designing and creating a sport for considered one of their franchises. Publishers begin by deciding on a listing of studios prone to develop this venture and ship them an RFP, a request for proposal.

The reply to an RFP is totally different from a pitch deck. The aim of this publication is to share greatest practices for getting ready it accurately, growing your probabilities of being chosen by the writer and getting into into unique negotiations with the latter.

The content material of an RFP response doc

There isn’t a normal format, mannequin that everybody makes use of. The studios are subsequently free to place no matter they need in it. The content material template that I give you is subsequently based mostly on one of the best practices that I’ve noticed amongst my shoppers.

1) Introduction

If there’s a half that should search to seduce, it’s this one. The introduction is meant to seduce a attainable senior official who won’t learn your complete doc however who will need to ensure that the RFP is per the franchise.

The few pages of the introduction ought to subsequently solely embrace a number of key factors that can search to display that the sport venture respects the principle traits of the franchise. As an choice, you may add a web page itemizing the principle options of the sport.

2) Advertising and marketing abstract

It’s a abstract desk that permits a advertising and marketing supervisor to place the sport venture in relation to the market. The principle headings of this desk are as follows:

  • Style
  • Sport world
  • Platform(s)
  • Sport mode(s) and variety of gamers
  • Audience
  • Languages
  • USP (distinctive promoting level)
  • Financial mannequin
  • Age score
  • Sport construction
  • Rendering
  • Digital camera kind(s)
  • Kind(s) of management
  • Major actions of the participant.

3) A comparability with competing titles (optionally available)

Such a comparability takes a time to organize, which is why it’s optionally available, however it’s fascinating as a result of it demonstrates that your studio is aware of the aggressive atmosphere of the sport that it’s required to develop on behalf of the writer.

4) Gameplay

On this half, all sport mechanics ought to be defined and illustrated. Paintings should present what the participant will see on their display.

For video games with a robust narrative dimension (action-adventure, motion, RPG, journey, and so on.), I like to recommend creating a walkthrough describing the start of the sport. Certainly, the easy description of the sport mechanics doesn’t at all times make it attainable to grasp what the participant will expertise. A walkthrough ought to be written like a novel. It could actually additionally describe what the participant feels, thus making its studying extra thrilling. In fact, a walkthrough should even be correctly illustrated.

5) Monetization technique

At this time, we are able to now not content material ourselves with proposing a sport idea with out proposing a monetization technique. The consultant of a serious freemium writer as soon as informed me that he was determined to seek out that half of the sport tasks he obtained did not even point out monetization… though he saved saying that it solely publishes freemium video games.

As a reminder, monetization technique doesn’t consist in defining what we are going to promote within the sport; it consists of explaining how the gaming expertise will persuade gamers to spend cash on a free sport.

The monetization technique additionally describes retention mechanisms – brief and long run – and attainable in-game viralization mechanisms.

6) Creative letter of intent

This part should present your creative decisions. If attainable, it ought to embrace illustrations of backgrounds, characters, and even menu screens.

If you do not have the time or sources to develop so many belongings, give you temper boards.

7) Technical decisions

Record the technical options you intend to make use of: Sport engine, software program suites, but in addition venture administration, and versioning software program.

In the event you plan to make use of your personal sport engine, current its benefits, listing the video games utilizing it and add screenshots.

8) Presentation of your crew

This half is without doubt one of the most essential. It’s ineffective to current one of the best sport venture if you don’t reassure your interlocutor in your potential to hold it out.

Show the previous achievements of your studio however above all, individually current the important thing members of your crew. They’re those who will make your provide credible. Promote their accomplishments, together with at different studios.

9) Extra content material (optionally available)

At this time, many publishers are integrating further content material into the life cycle of their video games. It serves to retain gamers, keep media curiosity and, finally, generate further income.

Submit a listing of further content material to the writer. Your interlocutor could not embrace it in his preliminary funds, however it permits him to display that your sport venture has potential on this space.

10) “Sport-as-a-service” dimension (optionally available)

In case your sport is a “dwell sport”, a sport designed to assist occasions, plan a bit completely devoted to this theme. Some publishers, for sure sport genres, place a number of significance on this.

11) Finances

Current a comparatively detailed funds. At this stage, it’s ineffective to interrupt it down by month; simply give the general quantities by line of bills in addition to your estimate of the variety of man-days, by division (artwork, coding, and so on.).

Lastly, don’t attempt to reduce the general funds within the hope of seducing the writer. Too low a funds will do you a disservice as a result of it’s going to make you appear like amateurs who’re unaware of the implications of full growth.

In conclusion …

Fellow editors, assist me enhance this abstract. Ship me your feedback or solutions for enchancment ([email protected]) or share them as a remark to this publication.

My earlier publications:

Freemium video games – Let’s not neglect the fundamentals of fine sport design FEATURED POST

Development mechanisms: Blessing or curse of contemporary action-adventure video games? FEATURED POST

Ubisoft broadcasts that it’s going to develop free-to-play triple-A video games: Has the French writer gone mad or visionary? FEATURED POST

Pascal Luban

Inventive director & sport designer, freelance

Photograph credit score: elnavegante