What Is DuckDuckGo & Who Makes use of This Various Search Engine?



For a few years, web sites have collected consumer information to both promote to third-party websites or use for his or her focused promoting.

Essentially the most well-known examples embody Fb and Google.

Serving an advert or exhibiting related search outcomes in regards to the sneakers you wished appeared like a comparatively innocent use of private information that labored to (what appeared like) everybody’s profit.

Then the info scandals began.

From the Microsoft Hotmail scandal to Cambridge Analytica to the Zoom scandal of 2020, on-line customers have felt the sting of leaked information.

These scandals have made customers extra conscious of how their information is getting used on the internet – and left many questioning learn how to have extra on-line privateness.

Enter DuckDuckGo.

What Is DuckDuckGo?

DuckDuckGo is a search engine created by Gabriel Weinberg in 2008. This search engine is devoted to the web privateness of its customers.

Their search options embody:

  • Maps.
  • Climate.
  • Native enterprise solutions.
  • Information.
  • Photos.
  • Movies.
  • Merchandise and purchasing.
  • Definitions.
  • Wikipedia references.
  • Foreign money conversions.
  • Flight info.
  • Calculator.
  • Timer.
  • Sport scores.
  • Query and reply references.

DuckDuckGo additionally consists of what they name bonus options:

  • Shortcut instructions that take you on to different web sites from the search engine.
  • Language and area localization.
  • Customizable themes, together with a darkish theme.

DuckDuckGo additionally has apps and extensions for varied working techniques and browsers.

So, you may nonetheless use Chrome, Safari, or every other favourite browser and keep away from being tracked.

DuckDuckGo Person Statistics

DuckDuckGo is the second hottest cell search engine within the U.S.

DuckDuckGo customers remodeled 8 billion search queries in Q1 of 2022.

DuckDuckGo holds 0.68% of the search engine market share worldwide.

Nevertheless, within the U.S, DuckDuckGo holds 2.51% of the search engine market share.

The DuckDuckGo Chrome extension app has over six million customers.

Promoting on DuckDuckGo is 10 instances cheaper than Google.

DuckDuckGo has raised $13 million in funds.

DuckDuckGo operates with a workers of 172 folks.

How Is DuckDuckGo Completely different From Different Search Engines?

Whenever you go to an internet site, that web site takes observe of your IP deal with by means of community routers, in order that they know the place to ship the data.

Sometimes, an internet site shops your IP deal with and the info.

Nevertheless, DuckDuckGo guarantees to cover your IP deal with when utilizing its search engine.

Whenever you click on on a search consequence, the hyperlink redirects the data request to forestall it from sending your search phrases to the location.

Basically, the websites know that you simply visited them, however they don’t know from the place or with what key phrases.

Moreover, to offer a personalised search expertise, Google, Yahoo, and Bing observe your search historical past and private information (even in incognito mode).

This apply helps these search engines like google and yahoo ship focused advertisements and personalised search outcomes.

DuckDuckGo takes the alternative method from different search engines like google and yahoo.

DuckDuckGo guarantees to keep away from gathering that information so you may escape what they name the “filter bubble.”

DuckDuckGo’s search outcomes usually are not custom-made based mostly on private desire, search historical past, or location.

No Saved Search Historical past

Take into consideration all of the belongings you seek for on-line: medical info, monetary options, location-based queries, and many others.

A few of these searches could be fairly private.

Different main search engines like google and yahoo promote that info to advertisers to allow them to serve you personalised advertisements.

DuckDuckGo guarantees by no means to retailer your search historical past, ever.

Each time you utilize DuckDuckGo’s browser, you may count on a brand new search consequence.

So how do they earn a living?

By nonetheless serving you advertisements, in fact.

Nevertheless, the distinction is that DuckDuckGo targets the key phrases you seek for as an alternative of being based mostly on you.

So, should you seek for pens, it’ll present you advertisements for pens.

Nevertheless, should you then seek for stationery, it’ll present you advertisements for stationery.

No Third-Celebration Trackers

Do you know that Google tracks web site guests on 86% of the highest 50,000 web sites globally?

That’s as a result of many websites use Google Analytics to assist observe guests. Moreover, Google runs three of probably the most intensive non-search advert networks most websites use: Adsense, Admob, and DoubleClick.

So it’s exhausting to get away from Google. Yahoo and Bing additionally observe your web utilization to construct profiles on you.

Fb is one other tech big that tracks customers behind the scenes.

Nevertheless, their protection is barely 36% of the highest web sites.

DuckDuckGo’s browser and cell app promise to dam trackers from different search engines like google and yahoo, Fb, and different trackers.

So for these seeking to keep nameless once they enterprise off the major search engines, DuckDuckGo may very well be your reply.

Unfiltered Outcomes

Have you ever ever heard of the filter bubble?

The filter bubble happens when customers encounter info that reinforces their very own beliefs.

Contemplating that Google, Bing, and Yahoo are greatest recognized for offering personalised search outcomes, you may think about this occurs ceaselessly.

What does this imply for searchers?

If in case you have political leanings or different ideologies, the key search engines like google and yahoo do not forget that and filter out content material they assume you’ll skip.

Subsequently, you usually tend to be served outcomes you already agree with.

DuckDuckGo, then again, believes that search outcomes ought to be unbiased.

Subsequently, their search outcomes web page offers everybody the identical outcomes, no matter their political desire, cultural bias, or different demographics.

What Crawler Does DuckDuckGo Use?

DuckDuckGo makes use of over 400 sources to offer outcomes, together with sources corresponding to:

  • Bing.
  • Yahoo.
  • Apple Maps.
  • Wolfram Alpha.
  • Yandex.

Additionally they use DuckDuckBot, their net crawler, and different crowd-sourced websites like Wikipedia to generate their equal of a snippet.

Nevertheless, they explicitly verify that they don’t use any sources from Google.

Moreover, as a part of their strict privateness coverage, they promise by no means to share any private info with their companions.

That is reassuring to those that need their web utilization to remain personal.

Professionals And Cons Of DuckDuckGo

Although Google remains to be the massive man on high, the variety of DuckDuckGo’s customers is climbing steadily.

They don’t observe customers, so it’s inconceivable to get an actual quantity.

However DuckDuckGo reported that 80 million folks used their search engine as of November 2020.

Whereas DuckDuckGo could seem to be the excellent resolution for these with privateness considerations, there are some execs and cons to this various search engine.

Professionals of DuckDuckGo:

  • Absolute privateness when looking out.
  • Bangs shortcuts to take you on to an internet site.
  • Clear interface.
  • No focused advertisements.
  • Unbiased search outcomes.
  • One-page search outcomes.
  • No social engineering based mostly in your searches.

Cons of DuckDuckGo:

  • Not as many search engine perks as Google, Yahoo, or Bing.
  • The search algorithm just isn’t as superior.
  • Restricted search outcomes.
  • No safety from malware or viruses.
  • Weak rating components.
  • Mapping and picture outcomes usually are not nearly as good.

In the event you worth your on-line privateness and don’t thoughts taking a couple of additional minutes to go looking, then DuckDuckGo is a viable various.

Nevertheless, should you like all of the bells and whistles of different main search engines like google and yahoo, do not forget that these luxuries come at a value.

Extra sources: 

Featured Picture: Iconbunny11/Shutterstock