Why Search Console Question Studies Are Inconsistent



Google’s John Mueller answered a query about discrepancies in Search Console question studies. John defined why web page and web site degree studies can report totally different numbers of search queries than the search console question report shows.

Discrepancy in Search Console Question Studies

The particular person asking the query needed to substantiate if anonymized queries had been the explanation for a discrepancy in reported search question knowledge.

The particular person requested:

“In Search Console, when have a look at the pages report, I click on on one web page that has 241 clicks.

I click on on the queries report and the queries add as much as 148.

Can we attribute this to the anonymized queries talked about within the Assist Heart?”

Google’s John Mueller Solutions Search Console Query

John Mueller answered:

Google John Mueller Search Console Query Discrepancy

“Sure, normally that’s the case. So specifically, if you have a look at the web page degree, we are able to present you the entire data in Search Console.

And that’s as a result of there’s nothing form of distinctive concerning the particular person web page requests.

However in terms of queries, there are queries which have solely very restricted use.

And we might not present these essentially in Search Console.

Which means if you have a look at the report, you’ll see on the one hand, the quantity on high of the report, the place it says like whole impressions or whole clicks. 30:40

And you’ll have a look at the person impressions and clicks for every particular person question.

And generally if you add up the desk, it doesn’t match up.

And that’s primarily as a consequence of us dropping these queries which are form of anonymized queries.

And that’s form of the variations that you’d see there.

So in Search Console, in the event you have a look at it on a web page degree, you’ll see barely totally different numbers than on a per-query degree.

And on a query-level if you have a look at the desk itself, you would possibly see barely totally different numbers than the abstract on high.

And from our standpoint, if you wish to have a look at the person queries, then the query-level knowledge is unquestionably helpful.

However if you wish to see the complete image of the impressions to the location, then you definately form of need to have a look at the page-level or the site-level outcomes and use that for monitoring the developments and adjustments over time.”

Anonymized Queries

Google doesn’t reveal some search queries that will comprise “personal or delicate data.

Google’s help documentation doesn’t say what sort of knowledge is private or delicate.

A Webmaster Assist dialogue matter began by somebody relating that 90% of queries are anonymized famous that most of the web site queries comprise an individual’s title. That dialogue provides a clue to 1 form of question which may be anonymized, a search question with an individual’s title.

Google’s documentation states that queries that comprise private or delicate data are anonymized.

Google’s help web page explains:

“Very uncommon queries (referred to as anonymized queries) aren’t proven in these outcomes to guard the privateness of the consumer making the question.”

Elsewhere on that very same Search Console help web page Google states that the report may not observe queries that aren’t made fairly often.

“For instance, we would not observe some queries which are made a really small variety of instances or those who comprise private or delicate data.”


Webmaster Help Web page for Search Console

Why Search Console Question Studies Don’t Match Up

Watch John Mueller reply the query on the 29:47 minute mark